Managing a Successful Business Project: The Impact of Digital Disruption on Tesco

This project examines the impact of digital disruption on Tesco, a leading UK supermarket chain. It explores how Tesco has coped with the challenges of digital transformation, including the adoption of new technologies, changes in customer behavior, and the rise of online competitors. The project utilizes qualitative and quantitative research methods to analyze the company's strategies and the impact of digital disruption on its operations, workforce, and overall performance. The findings provide insights into the challenges and opportunities presented by digital disruption for businesses in the retail sector.

MANAGING A SUCCESSFUL BUSINESS PROJECT
1

Table of Contents
Introduction:..................................................................................................................3
LO1: Establish project aims, objectives and timeframes based on the chosen theme.
......................................................................................................................................4
[P1] Devise project aims and objectives for a chosen scenario...................................4
[P2} Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk and resources.................................................................5
[P3] Produce a work breakdown structure and a Gantt chart to provide timeframes
and stages for completion............................................................................................7
LO2: Conduct small-scale research, information gathering and data collection to
generate knowledge to support the project..................................................................8
[P4] Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.....................................8
Qualitative analysis:....................................................................................................10
LO3: Present the project and communicate appropriate recommendations based on
meaningful conclusions drawn from evidence findings and /or analysis. (Graphs and
charts and analysis)....................................................................................................11
[P5] Analyse research and data using appropriate tools and techniques..................11
[P6] Communicate appropriate recommendations as a result of research and data
analysis to draw valid and meaningful conclusions....................................................16
LO4: Reflect on the value gained from conducting the project and its usefulness to
support sustainable organisational performance.......................................................18
[P7] Reflect on the value of undertaking the research to meet stated objectives and
own learning and performance...................................................................................18
Conclusion:.................................................................................................................19
Reference List.............................................................................................................20
Bibliography................................................................................................................21
2

Introduction:
Every business project is the temporary attempt that a business makes in order to
initiate a new service for the customers. A business project plan includes a planned
start as well as a fixed end. Digital technology is an important part of every business
organisation. Using digital technology every organisation is able to reach out to
global market and bring innovations in the organisational structure. Digital
technology helps the business to increase product diversification. Project
management is defined as a process that uses different forms of knowledge and
techniques and plans and organises ways to achieve the desired goal. This
discussion sheds light on the question ‘How businesses have coped with the major
challenges of digital disruption and transformation’ and the company chosen for the
discussion is Tesco UK. This discussion will shed light on how Tesco is able to cop
up with the challenges of digital technology use or digital disruption.
3

LO1: Establish project aims, objectives and timeframes based on the chosen
theme.
[P1] Devise project aims and objectives for a chosen scenario
Aim:
The aim of this discussion is to analyse the impact of digitalisation and digital
disruption of Tesco through which it will be easier to identify the challenges that the
company is facing due to digital disruption.
Objectives:
The objectives of this discussion are mentioned below:
 To identify the technological dependency of the company
 To identify the impact of digital technology on Tesco and providing
recommendations to influence the workforce of Tesco in the future.
 To identify the challenges that are faced by Tesco due to digital disruption
SMART objectives:
Specific The specific aim of this discussion is to
identify the impacts of digital disruption
Tesco is facing. This discussion focuses
on how disruptive digitalisation is
affecting the profit gaining of the
company (Chaffey, 2015).
Measurable Every technology that is discussed in the
paper will portray the interrelation
between the various departments of the
organisation and shed light on the use of
technology by Tesco as well as it impacts
on the company’s good will.
Achievable The research techniques will identify the
problems that digital disruption is
bringing towards the company (Pinto,
2015).
Realistic The chosen objectives are real as they
are chosen on the basis of the problem
question and hence with the use of few
research tools and techniques the impact
of digital disruption in business can be
certified (H. Kerzner and H.R., Kerzner,
2017).
Time This research will take a span of two
months to complete. The time chosen
must be enough to record all the
necessary information about digital
disruption as well as conduct research.
4

[P2} Produce a project management plan that covers aspects of cost, scope,
time, quality, communication, risk and resources.
Project management plan:
Project: A project can be defined as collaboration of human beings and resource
materials to create and deliver a specific goal or plan. A project includes a firm and
definite structure with necessary resources to fulfil a certain aim. Projects can be
differentiated into large and small projects depending on the output and the amount
of labour and resource needed. A project management plan is implementing the
ideas and strategies to execute a project and the necessary resources that provide a
blue print of the task to be done (Kerzner and Kerzner 2017).
In this project, the main idea is to examine the influence and effect of digital media
on the business output of Tesco plc. Structured surveys and interviews has been
conducted in order to understand the parameters which are most affected by the
involvement of the digital innovation (Harrison and Lock 2017).
Scope of the project: The main idea of this project is to determine the parameters
and factors that affect the business output and the challenges Tesco plc has to face
while dealing with disruption and transformation of the digital technology (Tesco
2018).
There are certain planning strategies on which the project management plan is
made.
Timescale:
The amount of time required to conduct this research is 12 months.
A project management plan includes detailed structure of the aim of the project, the
strategies involved, the cost, scope, timeline, resources required and other
factors .The main parameters that have been covered in this management plan are
as follows:
Cost: The total cost of the project is 182,000 Pounds
Activity Work time(Hours) Total cost of the
plan (£)
Creating a firm structure of the project 70 10,000
Communication with the management and authority
of Tesco plc
210 2,000
Cost on Labour 340 25,000
Surveys: Initial cost on primary survey of the
members and employees of the company and
surveys conducted on a larger scale.
300 15,000
Analysis of the data collected 50 10,000
Installation of necessary resources 10 23,000
Creating a final draft of the project( printing and
release )
35 7,000
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Table 1: Structure of cost
Quality Management:
Quality management looks into the matter of the factors that governs the beneficial
parameters, the structure and processes and the final outline of the output.
Quality management is made up of certain general characters: The quality planning
of the project, the control and the strategies, which help, improve the product (Akgün
et al ., 2014).
The whole idea of a project management plan is to provide a firm structure of
guidelines to the concerned researcher. The quality management plan helps create a
blue print of the tasks to be done in order to complete the research work. The quality
planning determines the processes that are to be conducted and the strategies to
follow it. There are certain values that the concerned organisation follows and the
research work shall be done keeping that in mind. The next factor is frequent
supervision and inspections, which examines the quality of work done. A specific
timescale has been mentioned and needs to be followed by the concerned
participants. In this project, Quality management will be implemented so that the
distribution of labour can be equal and wherever necessary and the funds can be
handled without hindrance.
Risk and Resources:
Serial
number
Factor Risk Seriousness
of the risk
Necessary and
effective
solution
1 Communication with
the authority and
management of the
company
Causing hindrance
in performance by
lack of cooperation
in conducting the
interviews and
surveys
High Usage of
mediums of
communication
while reflects
cooperation
2 Managing the
Human Resource
department
Hesitation in
providing company
details necessary
for the survey
Medium Previous
research work
on the policies
of the company
3 Technological issues
of the IT department
Any kind of
technical issue that
may occur
High Using
technological
advancements
to prevent any
kind of glitch
which helps
create back-ups
of the data
4 Management of the
concerned
researchers
Lack of cooperation
and dedication
among the fellow
researchers.
High Using various
methods to
ensure the
quality check of
the process.
Table 2: Resources
Resources:
Necessary resources are required in order to carry out the tasks and processes of
the project. These resources include human labour, funds to let the project function,
and the basic raw materials that are required for the project (Heagney 2016).
6

In this project, for completion of the tasks in the presented timeframe there has a to
be sheer commitment and efficiency. Labour for the surveys and interviews is
required, funding is required for conducting the tasks, printing and compilation of the
data.
[P3] Produce a work breakdown structure and a Gantt chart to provide
timeframes and stages for completion
Impact of digital technology on business operations DURATION
(weeks)
START
DATE
END DATE DESCRIPTION
1/7/17 4/9/17 Effects of digital disruption
on Tesco plc
7
10/8/17 8/11/17 Determining the aims and
objectives of the project
8
19/12/17 28/12/17 Indentifying the aims 4
3/1/18 12/1/18 Identifying the objectives 2
19/1/18 21/1/18 2.Project management
Planning
2
27/1/18 8/2/18 Structure of the scope for
this project
4
12/2/18 21/2/18 Calculating the cost and
labour for research
3
27/2/18 2/3/18 Quality Management 9
3/3/18 13/3/18 Data Analysis 1
3/3/18 7/5/18 Identification of the Data
Analysis
2
3/5/18 19/7/18 Application of Qualitative
Analysis
2
3/7/18 14/7/18 Application of Quantitative
Analysis
1
14/4/18 16/7/18 Preparation of the Final
Draft
1
15/13/18 18/7/18 Submission of the Final
draft
2
Table 3: Work Breakdown Structure
7

LO2: Conduct small-scale research, information gathering and data collection
to generate knowledge to support the project.
[P4] Carry out small-scale research by applying qualitative and quantitative
research methods appropriate for meeting project aims and objectives.
Qualitative and quantitative research procedures:
The numbers and values determine quantitative research method, quantitative
research method is determined by names, and symbol codes (Baker 2016).
Quantitative analysis:
Q1: What is your age?
Age group % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employee
volunteers
18-24 10% 10 50
25-30 20% 20 50
34-45 10% 10 50
45- Above 10% 10 50
Table 4: Age of the employees
Q2: What is your gender?
Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Male 20% 20 50
Female 20% 20 50
Others 10% 10 50
Table 5: Gender of the employees
Q3. According to you, which part of the organisation requires involvement of
digital media and technology?
Options % of the
employees
Number of
employees
Total numbers of
employees
8

volunteered volunteered volunteered
Marketing 10% 10 50
Operations 5% 5 50
Sales 5% 5 50
Human
Resources
10% 10 50
Finance 10% 10 50
Supply Chain 5% 5 50
Others 5% 5 50
Table 6: Employee’s insight in the parts of the organisation, which requires
involvement of digital media and technology.
Q4. Do you agree that using digital media and technology has made the
system and the work performance easier and reduces the risk while following
the manual form of task processing?
Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Highly Agree 20% 20 50
Agree 10% 10 50
Neutral 5% 5 50
Disagree 10% 10 50
Highly Disagree 5% 5 50
Table 7: Employee’s insight on the impact of digital media
Q5. What kind of issues do you think the company encounters while
implementing digital technology?
9

Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Financial
complications
10% 10 50
Effectiveness of
the workers
15% 15 50
Technical
difficulties
10% 10 50
Issues regarding
security
15% 15 50
Table 8: Issues encountered by the departments
Qualitative analysis:
Q1: What are the new technologies are you willing to implement which will
result in efficient performance of the company?
Manager 1: According to him, technological advancements have changed the
landscape of the business output. With the involvement of digital media, promotions
of the company and the products have been easier and he wants the company to
install advanced media technologies, which can help the marketing team to grow. He
states that with installation of new advanced software, monitoring and tracking
employee records have been easier.
Manager 2: According to her, digital technology has accelerated the process and
the system. However, she believes that, Tesco needs to introduce training and
development programmes so that the employees are able to adapt to the changes.
She also says that with the data and information of the company being subjected to
such a huge network, there is a huge risk of data breach and this problem should be
given serious thought.
10

LO3: Present the project and communicate appropriate recommendations
based on meaningful conclusions drawn from evidence findings and /or
analysis. (Graphs and charts and analysis)
[P5] Analyse research and data using appropriate tools and techniques
Q1: What is your age?
Age group % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employee
volunteers
18-24 20% 10 50
25-30 40% 20 50
34-45 20% 10 50
45- Above 20% 10 50
Table 9: Age of the employees
18-24
20%
25-30
40%
34-45
20%
45- Above
20%
% of the employees volunteered
Figure 1: Age of the employees
Analysis: Out of 50 employees 20%, employees are in the age group of 18-24, 40%
are in the age group 25-30, 20% are in the age group 34-45 and 20% of the
employees are above the age of 45.
11

Q2: What is your gender?
Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Male 40% 20 50
Female 40% 20 50
Others 20% 10 50
Table 10: Gender of the employees
Male
40%
Female
40%
Others
20%
Figure 2: Gender of the employees
Analysis: Out of 50 employees, 40% of the employees are female, 40% of the
employees are male and others are 20%.
Q3. According to you, which part of the organisation requires involvement of
digital media and technology?
12

Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Marketing 20% 10 50
Operations 10% 5 50
Sales 10% 5 50
Human
Resources
20% 10 50
Finance 20% 10 50
Supply Chain 10% 5 50
Others 10% 5 50
Table 11: Employee’s insight in the parts of the organisation, which requires
involvement of digital media and technology.
Marketing
20%
Operations
10%
Sales
10%
Human Resources
20%
Finance
20%
Supply Chain
10%
Others
10%
% of the employees volunteered
Figure 3: Employee’s insight in the parts of the organisation, which requires
involvement of digital media and technology.
Analysis: Out of 50 employees, 20% of the employees believe that digital media
and technology should be incorporated in the department of marketing, 10% believe
that operations department need digital technology, 10%, 20%, and 20 % employees
believe it should be incorporated in the department of sales, Human Resource and
13

finance respectively. Other 20% believe digital media should impact supply chain
and other departments. From the above graph, it is observed that Marketing, Human
resource and finance departments need to incorporate the digital media and
technology and with this change the records of accomplishment; data and
information will be easier to compile and access.
Q4. Do you agree that using digital media and technology has made the
system and the work performance easier and reduces the risk while following
the manual form of task processing?
Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Highly Agree 40% 20 50
Agree 20% 10 50
Neutral 10% 5 50
Disagree 20% 10 50
Highly Disagree 10% 5 50
Table 12: Employee’s insight on the impact of digital media
Highly Agree
44%
Agree
22%
Neutral
11%
Disagree
22%
% of the employees volunteered
Figure 4: Employee’s insight on the impact of digital media
14

Analysis: From the above chart it can been seen that, out of 50 employees 22%
agree that there has been an impact of digital media on the business output, 22%
disagree on the point, 45% are highly supportive to the question and 11% are
normal. Hence, it can be observed that the percentage of employees who believe
that there has been a great impact of digital media far supersedes the ones who
disagree and there are still about 11% people who are undecided. There has been a
sketchy presumption among the employees about the impact and necessity of digital
advancements.
Q5. What kind of issues do you think the company encounters while
implementing digital technology?
Options % of the
employees
volunteered
Number of
employees
volunteered
Total numbers of
employees
volunteered
Financial
complications
20% 10 50
Effectiveness of
the workers
30% 15 50
Technical
difficulties
20% 10 50
Issues regarding
security
30% 15 50
Table 13: Issues encountered by the departments
Financial complications
20%
Effectiveness of
the workers
30%Technical
difficulties
20%
Issues regarding
security
30%
% of the employees volunteered
15

Figure 5: Issues encountered by the departments
Analysis: From the above chart it can been seen that out of 50 employees 20% of
them believes while implementing digital technology maximum complications have
occurred on financial factors. 30% believe it to be the reason which affects the
efficiency of the workers, 20% believe there has been huge technical issues and the
rest 30% believe that implementation of digital media has compromised security of
the company.
Analysis of qualitative data:
Two managers from the management co-operated for a brief interview and from the
interview, it can be deduced that the first manager is highly in favour of
implementation of digital technology in the business procedures of Tesco. The
second manager interviewed also supports the advancements but recommends that
Tesco should introduce training procedures for the employees to learn about the new
technology. There should be regular training and development programmes, which
will enable the employees and the management to have clear access to the new
applications.
[P6] Communicate appropriate recommendations as a result of research and
data analysis to draw valid and meaningful conclusions.
With the incorporation of digital media and technology there have been huge
advancements in the business output. The public now is able to analyze and
compare products and can provide suggestions that Tesco should consider for the
betterment of its product. However, there are certain critical factors that need to be
analysed while implementing the technological advancements There has been cases
where there has been a breach of data and information and this is a serious issue
that needs to be addressed soon. Factors like this and other factors, which can affect
the business procedures, needs to be dealt with. (Glaser and Strauss 2017).
Digital advancements are transparent and are vulnerable to internet bugs. There
could be serious security issues while installing these technologies inside the
system. Regular software updates and data backups can reduce the risks of security
breach. Installation of advanced password protected applications makes the
company data and logs more secure. The employees have suggested that Tesco
should provide routine training and development processes for the employees so
that they are able to adapt to the changes made in the system ( Fitzgerald et al .,
2014).
The report provides the outline of the impact digital media and technology has made
on the business procedures of Tesco and the necessary changes the company has
to make in order to prevent any kind of future risk to the company ( Westerman et
al .,. 2016).
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LO4: Reflect on the value gained from conducting the project and its
usefulness to support sustainable organisational performance.
[P7] Reflect on the value of undertaking the research to meet stated objectives
and own learning and performance
The project has helped me to gain understanding about digital technology. From the
conducted research I came to know that digital technology has helped business in
many ways. I came to know that digital technology not only enhances organisational
structure but it also contains some threats that can hamper the good will of the
company. I have chosen this topic to get a brief understanding about how digital
technology or digital disruption impacts or challenges a business organisation. At the
initial stage of this project, I had ascertained some objectives, which I had desired to
fulfil with the completion of the project. Through this project, I am able to identify the
challenges that a researcher faces during research. Due to this project I have gained
control over my management skills and I have also brushed my analytical skills as I
had to undertake few research methods, techniques and tools in order to collect
relevant data. Through this project I found out how a business expands its services
globally and how it helps the company with innovative ideas.
Before this project I did not have a clear idea about project management but while
working on this project I came to know about the concept of project management
and gained knowledge about preparing a project management plan. Risk analysis
has made me aware of the quite possible risks that can create problems in a project.
The project has helped me to work on my strategic skills. The best contribution that
the project had on me was improvement of my research skills. From the project I
have understood that, storing of data in a proper way is very important for every
organisation. After completing the project, I hope that this will help me to work more
efficiently in future projects with various scopes that failed to accomplish in this
project. From the research I understood that there are few negative impacts of digital
media. The Threats of using digital technology in business includes loss or leak of
important company information, which is very important for every organisation. I was
able to gather all the relevant data using few techniques and has helped me
enhance my analytical skills for future. Research work is basically the continuous
process that comes up with relevant information. In order to conduct a proper
research I had to overcome the challenges of getting the exact data and information.
17

Conclusion:
From the above discussion it can be concluded that Digital technology is an
important pillar responsible behind the market position of every business
organisation. With the use of digital technology an organisation is able to reach out
to global market and implement innovations in the company’s organisational
structure. As per the research, Digital technology helps the business to initiate
diversification of product. Project management is defined as a procedure that
undertakes different forms of knowledge and plans ways to achieve the desired goal.
This project focuses on the impact and challenges of digital technology and digital
disruption in business organisation. There were some objectives that were
addressed before starting the project and the aim of this project was to focus on the
problem question and fulfil the objectives. This project provides a full description of
how digital technology is helping a business to achieve desired milestones and at the
same time helping them to develop global relations.
18

Reference List
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Chaffey, D., 2015. How to define SMART marketing objectives. Smart insights,[
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technology: A new strategic imperative. MIT sloan management review, 55(2), p.1.
Glaser, B.G. and Strauss, A.L., 2017. Discovery of grounded theory: Strategies for
qualitative research. Routledge.
Harrison, F. and Lock, D., 2017. Advanced project management: a structured
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Heagney, J., 2016. Fundamentals of project management. AMACOM Div American
Mgmt Assn.
Leach, L.P., 2014. Critical chain project management. Artech House.
Pinto, J.K., 2015.Project management: achieving competitive advantage.Prentice
Hall.
Shablygin, E., Scace, E., Vysogrets, M., Zakharov, V. and Bolotov, O., WWPass
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.
Tesco (2018). About us. [online] Tesco plc. Available at:
https://www.tescoplc.com/about-us/ [Accessed 1 Jun. 2018].
Tesco plc. 2018. Tesco PLC. [online] Available at: https://www.tescoplc.com/
[Accessed 1 Jun. 2018].
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technology into business transformation. Harvard Business Press.
Wood, S., Wrigley, N. and Coe, N.M., 2016. Capital discipline and financial market
relations in retail globalization: insights from the case of Tesco plc. Journal of
Economic Geography, 17(1), pp.31-57.
19

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