Managing a Successful Business Project

P6: Communicating research findings

INTRODUCTION
• The way in which companies conduct business
has been revolutionized due to use of business
technology
• In order to develop competitive advantage in the
economic market place the businesses make use
of computers, servers, websites and personal
digital products.
• In the planning process the owners of small
business should consider implementing
technology.

Background
• Within marketing sales business unit of major
firm nowadays CRM is widely accepted.
• Against the competitors on the growing
competitive global economy most of the forms
are trying to focus on delivering between
customer value.
• In the world of e- business CRM can help firms
to succeed as a strategy to optimise lifetime value
of customers

Aims and Objective
Aims
– “To implement Customer- Relationship
Management in the company Nisa”

Objective
• To implement CRM in the company Nisa
• To focus on customer retention
• To provide more satisfaction among customers
and discover new customers
• To implement this new technology in the
company till the end of December 2018

Research philosophy
 Enterpretivism

Research approach
 Inductive research

Research type
 Qualitative type

Data collection
 Primary data collection

Data analysis
 Thematic data analysis

Theme 1:

Theme 2:

Theme 3:

Theme 4:

Theme 5:

Theme 6:

Findings
• I think that the company Nisa will be able to
expand its business and also gain competitive
advantages from other retail companies die to
implementation of CRM.
• As this software will help to find out the needs
and preferences of customers and based on this
the products will be manufactures .

THANK YOU