MANAGING A SUCCESSFUL BUSINESS PROJECT THE IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS ACTIVITY

MANAGING A SUCCESSFUL BUSINESS PROJECT
THE IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS
ACTIVITY
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Table of Contents
Introduction................................................................................................................................3
Part 1: Project Plan (P1, P2. P3 & M1)......................................................................................4
1. Project Definition...................................................................................................................4
Problem statement......................................................................................................................4
Project Objectives......................................................................................................................4
Time and Cost of the a project...................................................................................................5
Scope of the Project...................................................................................................................5
Project Assumptions...................................................................................................................6
2. Implementation Plan..............................................................................................................7
Work breakdown structure.........................................................................................................7
Schedule (Gantt chart)...............................................................................................................7
3. Project process.......................................................................................................................8
Communication Plan..................................................................................................................8
Risk Plan....................................................................................................................................9
Part 2 Project Log Book (P4 & M2)........................................................................................11
P4. Carrying out small-scale research through the application of quantitative and qualitative
research methods......................................................................................................................11
M2: Project Log Book..............................................................................................................11
Part 3 Performance Review......................................................................................................15
P5. Analysing the research and data through suitable techniques and tools............................15
P6. Offering Conclusion and Recommendation.......................................................................22
P7 Reflection on the worth of carrying out the research to achieve the stated objectives and
own performance and learning.................................................................................................23
Conclusion................................................................................................................................24
References................................................................................................................................25
Appendix 1...............................................................................................................................26
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Introduction
The rise of the digital technology has created a far-reaching impact on the organisation.
Internet and social media are engaged, and the cloud-based solutions are changing the
scenario even for the small businesses. Technology has impacted on the operation of the
company by offering better solutions. The present project would evaluate the role of the
digital media in the marketing activities of the organisation. Asda, the British supermarket is
investing in digital field to increase their access to customers and satisfy them better.
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Part 1: Project Plan (P1, P2. P3 & M1)
1. Project Definition
Problem statement
Schwalbe (2015) commented that project is the planned set of tasks that need to be carried
out for a specific period within the defined cost and the limitations. The present project deals
with the evaluation of the impact of digital technology on the business operation and the
marketing activities Asda. Asda is the British supermarket retailer which was founded in
1949. The organisation employs 165,000 people who are responsible for selling the grocery
and the general merchandise product (Asda.com, 2018).
Digital technology has dramatically impacted the retail sector, and Asda has responded with
specific changes. The digital advertisement in the stores, development of mobile apps and
investment in the online and has helped the brand to increase their presence and attract the
customers. The recent “To You’ Service helps in offering value-added retail service for
improving the customer experience (Tcs.com, 2018). The implementation of order
management, parcel tracking and usage of Kiskos helped to develop the business operation.
The present project would evaluate the impact of the application of these new digital
technologies on the sales and the profitability of the business (The Drum, 2018).
Project Strategy
The current research requires the opinion of the customers as well as that of the employees of
Asda. The project would include the collection of both the quantitative and the qualitative
data. In this way, the reliability and the validity of the data can also be ensured. The survey
would be used to acquire quantitative data from the customers and interview would be used
to obtain qualitative data from the managers of Asda.
Project Objectives
The present research aims to evaluate the impact of the digital technology on the marketing,
operation and the overall satisfaction of the customers of Asda.
Objectives
The objectives of the research are:
 To evaluate the benefits of digital media in business
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 To assess the effect of digital media on the marketing and the operation of Asda
 To critically analyse the role of digital media in the customer satisfaction in Asda
 To determine the impact of the digital technology on the sales and the profitability of
the business
Time and Cost of the project
Activities The time required
(an hour)
Amount (£)
Purchasing
objectives like pen,
notebooks and
microphones
1 200
Assessing some
journals for in-depth
information
3 300
Primary data
collection
20 8
Data analysis 5 6
Total 29 514
Table 1: Cost and time
(Source: Learner)
Scope of the Project
The scope of the research would include evaluation of the impact of digital technology on the
marketing and the operation of the business in Asda. It would also include the assessment of
the effects of the sales, profitability and the satisfaction of employees.
Included scope:
1. Understanding the use of digital marketing activities in Asda
2. The method of digital technology in operation of the business in Asda
3. Completing the entire project in £600
Excluded Scope
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1. Issues related to the implementation of the digital technology in Asda
Success criteria
The success of the project can be understood by reviewing the knowledge that has been
gained from the research (Todorović et al. 2015). The project would be deemed to be
successful if the study can evaluate the impact that the digital technology has created on the
customers. This can include increased awareness and increased sales that impact the
profitability of the business.
Project Assumptions
 The customers have detailed knowledge about the digital technology in the
organisation
 The respondents would provide honest opinion against the question asked to them
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