Impact of Globalization on Business Operations

The assignment delves into the effects of globalization on business functions and operations, using Marks and Spencer as a case study. It examines the challenges faced by companies expanding globally, including differences in policies across countries, and how they develop strategies to overcome these issues. The report also touches upon team-building skills and project management, highlighting the importance of adapting to new situations and finding effective solutions.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1. Project aims and objectives for a chosen scenario...........................................................1
P2. Project management plan that covers aspect of scope, time, cost, communication, risk and
resources.................................................................................................................................2
P3. Work breakdown structure and Gantt chart to provide time-frames and stages for
completion .............................................................................................................................5
TASK 2............................................................................................................................................7
P4. Small scale research by applying quantitative and qualitative research method appropriate
for meeting project aims and objectives.................................................................................7
TASK 3............................................................................................................................................9
P5. Analyse research and data using appropriate tools and techniques.................................9
TASK 3..........................................................................................................................................18
P6. Recommendation of research and data analysis.............................................................18
TASK 4..........................................................................................................................................19
P7. Value of undertaking the research to meet stated objectives and own learning and
performance..........................................................................................................................19
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Globalisation refers to the free movement of goods or services by businesses throughout
the world. It is a process by which companies can expand their business by entering into
different countries in order to offer their services. This report is about Mark & Spencer which
operates its business at international level by offering a wide range of product or services such as
clothing, home furnishing, gift items and luxury food. It is best known for its offerings in high
quality product and now it is planning to launch a brand new summer shoes in London Fashion
week which take place from 16-20 February 2019 (Lawrence and Almas, 2018).This report
contains an explanation about project management plan along with work breakdown structure
and Gantt chart. It also contains information about qualitative as well as quantitative research
method along with several tools and techniques used for research.
TASK 1
P1. Project aims and objectives for a chosen scenario
Globalisation refers to the process through which businesses that are operates at different
part of world started trading at an international scale. It is a medium through which people,
companies and government worldwide interact with people, companies and government all
around the globe. Globalisation is related with the integration of national as well as local
economies which contribute toward interlinking cultural as well as social aspects. It generally
focused toward the movement of knowledge, people and technologies across the international
boundaries which also allows the free flow of political, cultural and environmental discourse.
Mark and Spencer is a multinational British retailer which offer variety of products like clothing,
home products and luxury food items. Company focuses toward offering quality products or
services through maintain their retail chain stores worldwide.
Background of project:-
Globalisation is defined as a process through which a business started operating its
business across the national or international boundaries with an aim to expand business. It
supports company in maximising their customer base by offering their services to people belongs
to other culture or nation which further support in enhancing the profitability of company
(Hoogvelt, 2018). This support organisations to expand their approach by reducing gap among
countries or other geographical area. Mark & Spencer is an international retailer brand which
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offer variety of product to its customers throughout the world which includes clothing, home
furnishing, footwear, gifts and luxury food items. It maintains around 1463 stores across 57
countries throughout the world through managing a range of franchise stores. For maintaining
its position at international level, company put more emphases toward providing high quality
services to its customers in order to maintain a loyal consumer base which further support them
in promoting brand (Colen and Swinnen, 2016). As company believe that a happy customer is
most valuable asset for the company which further advertise its brand as well as quality services
through word-of-mouth. This help in increasing customers bases as well as simplifying the
actions taken by company to approach its potential customers. M&S is now planning to
manufacture and launch a brand new summer shoes by participating in London fashion week
which will held between 16-20 February 2019. This support company in competing with other
brands which are participating in event. Apart from this it also help in enhancing its goodwill and
providing customers bases to make comparison regarding the quality services offered by
company.
Aim of project:
Main aim of this research is “ To produce and market a brand new summer shoes by
participating in London fashion week which take place on 16-20 February 2019. A study on
Mark & Spencer.”
Objectives:
 To produce and market new summer shoes to compete with rival brand.
 To examine the shoes design before launching it.
 To analyse the success of project implementation and provide recommendations to make
changes.
P2. Project management plan that covers aspect of scope, time, cost, communication, risk and
resources.
Project management refers to the practice of planning, initiating, executing, managing
and controlling the work performed by team in order to achieve specific goals or certain success
criteria within specific time period (Lingard and McGregor, 2014). It generally worked toward
ensuring that the project get accomplished successful as planned. Project management plan
consists of set of activities that are required to be perform in order to achieve set objectives. It
work toward efficiently guiding all the aspect of project from its inception to finish date with an
2

ideal aim of delivering particular outcome on required budget or time. Project management
includes scope, size, time, cost, quality etc. But apart from this project management is a step by
step process which is required to be followed by manager in order to achieve desired result.
M&S is currently planning to enhance its brand image at international level by launching a new
product i.e. summer shoes by taking participation in London fashion week 2019. So, in order to
achieve success in this project, company is required to follow stages that are explained below:
Project initiation:- It is the first and foremost stage of project management under which
the idea behind the project is define at a broad level. Project initiation phase usually begins with
the a business case and then the feasibility of project is get determine (Brown, 2017). Under this
step, team of M&S is required to explore and discuss about their project with team members.
Apart from this they should try to analyse the feasibility of project in term of finance, technology
and resources. Initiation stage of the project include several steps such as development of
business case and undertaking feasibility study over that case to determine its validity. After
analysis project charter get established and team is formulated, after all these phase get reviewed
by the project manager to formulate an effective team and provide them direction to work
further.
Planning phase:- This stage is consider as a key to success of project management which
focuses over formulating action plans which depict about the activities that are required to
perform by management team in order to achieve desired objective. Under this stage Mark &
Spencer is required to set goals related to their product launch using SMART objectives which
ensures that goals are specific, measurable, attainable, realistic and time bound. This support in
identifying the cost, resources required, quality and cost of project.
Project execution phase:- This stage is consider as the practical implication of plans
which are being formulated by the project manager in earlier stage. At this execution phase the
main role of Mark & Spencer's project manager is to keep work on track, manage timelines,
organise team members and ensures that the work must be performed as per the plan.
Project monitoring and control phase:- This stage focuses toward measuring the
performance as well as progress of the project in order to ensure that everything happens in an
planned manner. In order to monitor the project effectively, project managers of Mark & Spencer
must use key performance indicators for determining that whether the project is on track or not
(Twining, 2017). This can be done over the findings that whether company is able to achieve the
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estimated profit or not. KPI's will support Mark & Spencer in determining the area that require
attention or modification in order to achieve their pre specified goals.
Closing phase:- This is the last stage where project manager hold a meeting in order to
determine what went will and what went wrong in current project which is very helpful in
understanding the mistakes so that the proper measures can be taken in future. Under this stage
after finishing the production of their summer shoes, Mark & Spencer is required to create a
checklist of actions that doesn't get accomplished and try to work over it. This support in
ensuring that work has been done in an efficient manner which further support in accomplishing
their project goal.
Advantages of project management:
Project management plays an essential role within the success of a project as it supports a
manager to ensures that the actions performed by its team contribute toward the accomplishment
of planned objectives (Scrinzi, 2017). Following are the importance of using project
management:
 It support in prioritising the resources that are required to perform tasks and ensure its
proper utilisation.
 Project management help in ensuring that the actions performed by the team members
are on the right track and support in accomplishing planned objectives.
 It assists in maintaining a consistent interaction between customers, suppliers and
staff members.
 Project management is very essential in controlling the tasks performed within the
project and aligning them toward the accomplishment of desired goals.
Hence, project management is very essential as it support Mark & Spencer in delivering
the expected outcomes effectively and in timely manner.
Project management plan is defined as a formal document which is used to manage the
project execution. It is blue print of project which describe about the set of actions that are
required to perform by team members in order to accomplish particular project along with the
people who are liable to perform that action (Gangopadhyay, 2017). It contains the tasks which
are essential to define, prepare, integrate and coordinate the different sort of planned activities.
During the development of project there are some important aspects that are required to be
consider and those are explained below:
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 Scope of the project:- Mark & Spencer offers a wide variety of products through
maintaining a range of franchise stores. So, the scope is also very broad for company as
by launching its new summer shoes M&S will be able to increase its brand image among
customers and also able to attract new customers which help in increasing sales,
profitability and consumer base. Apart from this the scope for researchers is also wide, as
this research will support in developing knowledge and understanding related to global
market in researcher which will be helpful in future projects. Objective, Purpose and deliverable of project:- Main objective of Mark & Spencer
behind launching its brand new summer shoes in London Fashion Week 2019 is to
increase awareness about the product and position it in the mind of customers. By
participating in this event company will be able to attract large number of customers
toward this product and also get media attention which help in promoting this design. Cost:- This factor describe about the costs that will be incurred during the execution of
project as it involve a range of activities. In order to launch its new shoes design in
London Fashion Week 2019, Mark & Spencer experience expenses such as labour cost,
infrastructure cost, resources required, estimation of risk and many more that are required
to include in cost structure (Zajda, 2015). Apart from this research includes the cost
related to group of activities that are being performed by researchers throughout whole
study. The estimated cost for the research is 4500£. Time:- This factor is describe about the time required to accomplish the project
effectively. In order to develop and launch its brand new summer shoes, Mark & Spencer
require around 6 months so that it can design its product effectively and make customer
aware about its presence through promotional activities. On the hand, researcher required
around 6 weeks to complete research over this topic of globalisation and its role in
organisational profitability. Communication:- It include the medium that are being used by project manager of M&S
in order to communicate about project plan with its team members which includes
conference call, meetings, presentations, email etc. On the other hand researcher uses
meetings, conferences etc. to communicate about their research. Risk:- It includes risk that may be faced by Mark & Spencer while executing its project
related to the money, technology, resources etc. which may leads to failure of project. On
5

the other hand, researcher may find risk related to the low budget, improper time
management, limited resources or not adequate information (Herrschel, 2014).
 Resources:- For completing its project effectively Mark & Spencer resources such as
finance, personnel, technology etc. On the other hand researcher require resources like
computer, internet connection, stationery, finance etc.
P3. Work breakdown structure and Gantt chart to provide time-frames and stages for completion
Work Breakdown structure:- It refers to the deliverable oriented breakdown of project
into smaller or manageable component in order to accomplish the project objectives effectively.
Work breakdown structure help in outlining the activities that are required to perform in project
and the person who are responsible for performing these operations.
Illustration 1: Work break down structure
(Source: Work break down structure, 2019)
Gantt Chart:- It refers to the horizontal bar chart which is generally used to illustrate the
schedule of activities that help project manager to plan, coordinate and track the task is
performed under the project (Abbas and Yigit, 2015). Gantt chart is graphical representation of
6

activities that are required to perform in project along with time taken by them. This support in
effective planning of activities and sequencing them as per their priorities.
7

TASK 2
P4. Small scale research by applying quantitative and qualitative research method appropriate for
meeting project aims and objectives
Research methodology refers to the set of techniques that are being used to determine,
select, process and evaluate the information about a particular topic. This section allows
researcher to critically evaluate overall study to determine its reliability and validity (Yu, Byun
and Lee, 2014). Research methodologies are of two types:-
Qualitative:- It is defined as a method of research where an understanding regarding the
underlying opinion, reasons, motivation is created by collecting non numerical data. Qualitative
research is an in depth enquiry which work toward identifying the social phenomena within their
natural setting.
Quantitative:- It refers to systematic and empirical research which generally try to
investigate about observable phenomena via mathematical, statistical or computational
techniques (von Furstenberg, 2017). Quantitative research generally focuses on analysing the
data which is collected through polls, surveys, questionnaire etc.
Data collection:- It refers to the process of collecting information related to a particular
topic or area of study. Data collection method are of two types which are explained below: Primary:- It refers to the data collection method where the information collected directly
by the researcher and not with the help of any other previously done research it is
collected for the first time ever.
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 Secondary:- It refers to the data collection methodology where the summary, synthesis
and collation of existing conducted research is used to collect information regrading the
current topic of research.
Sampling:- It is defined as the process under which statistical data is being observed
which is collected from selected group of peoples. There are generally two types of sampling
such as probability and non probability sampling. In this current research probability sampling is
used where group of people are selected randomly i.e. 10 respondents which are staff members
of Mark & Spencer.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Email id.:
Q1) Due you have some knowledge about globalisation?
a) Yes
b) No
Q2) Describe about the methods to increase profitability in M&S?
a) Business expansion
b) Promotional activities
c) Target new market
Q3) Does production and marketing of new summer shoes will help M&S in competing
with rival brand.
a) Yes
b) No
Q4) What benefit Mark & Spencer will get by launch its summer shoes in London fashion
week 2019?
a) Increase in product awareness
b) Market expansion
c) Direct interaction with customers
Q5) What are different factors which M&S must consider while checking its summer
9

shoes design before launching it into fashion week?
a) Quality
b) Durability
c) Comfortability
Q6)Does globalisation support Mark & Spencer in achieving competitive advantage?
a) Yes
b) No
Q7)What are the major risk that may be faced by Mark & Spencer while operating at
international level?
a) Political
b) Legal
c) Cultural
d) technological
Q8) Does globalisation is beneficial for growth and profitability of Mark & Spencer?
a) Yes
b) No
Q9) What are the different ways through which Mark & Spencer can overcome from risk
arose?
a) Market research
b) Culture awareness
c) Knowledge of legislations
Q10)Recommend the way through which M&S can achieve success through project
implementation and changes that are required.
Ethics, reliability and validity:- While conducting research it is very essential for the
researcher to conduct its investigation in an ethical manner (Belke and Rees, 2014). They must
ensure that the confidentiality should be maintained and information should be disclosed in an
ethical manner. Apart from this, researcher must collect the information which is more reliable
so that accurate data can be consider which support toward bringing positive outcome. In
10

addition to this information or research represented by the researcher must be valid and doesn't
involve any false information as it is unethical.
Analysing information and data :- Under this, primary data collection method is used to
conduct the research in an effective manner. In order to collect information questionnaire is
being prepared by the investigator that includes various questions related to the specific subject
matter. After which analytical technique is being used to analyse the data and conclude about the
research.
TASK 3
P5. Analyse research and data using appropriate tools and techniques
In order to conduct research in an effective manner, researcher used primary method in
order to collect fresh data which support in identifying the new trends as well as opportunities
that are present in front of Mark & Spencer in term of their growth and expansion (Humphreys,
2017). Primary research includes several methods such as survey, questionnaire, observation etc.
Here questionnaire is prepared for collected information regarding current research and is
interpreted using data analytic method through thematic approach.
THEME 1: Knowledge about globalisation
Q1) Due you have some knowledge about
globalisation?
Frequency
a) Yes 8
b) No 2
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Interpretation: From the above given graph it can be interpret that 8 out of 10
respondent said that they have some knowledge about globalisation and only two among them
doesn't have any idea about the concept of globalisation.
Q2) Describe about the methods to increase
profitability in M&S?
Frequency
a) Business expansion 4
b) Promotional activities 2
c) Target new market 4
12
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

13
a) Business expansion
b) Promotional activities
c) Target new market
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2
4
Frequency

Interpretation:- From the above given graph it can be interpret that 4 out of 10
respondent suggested that M&S is required to expand its business in order to enhance its
profitability. On the other hand 2 respondent state that company is required to perform
promotional activities. But 4 out of 10 respondent state that company is required to target new
market for increasing its profitability.
Q3) Does production and marketing of new
summer shoes will help M&S in competing
with rival brand.
Frequency
a) Yes 6
b) No 4
Interpretation:- From the above given image it can be said that 6 out of 10 respondent
think that marketing of its brand new summer shoes will help Mark & Spencer in dealing with its
competitors present in market. But 4 among 10 respondent said that this doesn't help company in
14
a) Yes b) No
0
1
2
3
4
5
6
6
4
Frequency

achieving competitive advantage rather M&S have to deal with huge competition when it started
offering its product in market. The growth and profitability of fashion industry depends upon the
trend which it follows while offer its customers.
Q4) What benefit Mark & Spencer will get
by launch its summer shoes in London
fashion week 2019?
Frequency
a) Increase in product awareness 4
b) Market expansion 3
c) Direct interaction with customers 3
Interpretation: From the above given graph it can be said that 4 out of 10 respondent
suggested that M&S will be able to increase its product awareness after participating in London
fashion week. But 3 out of 10 said that after this event M&S will be benefited with expansion of
its market. On the other hand, 3 out of 10 said that while attending this event M&S will get a
chance to directly interact with customers.
15
a) Increase in product awareness
b) Market expansion
c) Direct interaction with customers
0
0.5
1
1.5
2
2.5
3
3.5
4
4
3 3
Frequency

Q5) What are different factors which M&S
must consider while checking its summer
shoes design before launching it into fashion
week?
Frequency
a) Quality 4
b) Durability 2
c) Comfortability 4
Interpretation:- From the above given graph it can be said that there are number of
factors that must be consider by M&S before launching its summer shoes in London Fashion
week 2019. Among which 4 out of 10 state that company requires to analysis that the quality of
shoes must be good as promised to customers, but 2 out of 10 suggested that it required to focus
16
a) Quality b) Durability c) Comfortability
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2
4
Frequency

more over durability of product. On the other hand, 4 out of 10 state that M&S need to check that
whether the design is comfortable to its customers.
Q6) Does globalisation support Mark &
Spencer in achieving competitive
advantage?
Frequency
a) Yes 7
b) No 3
Interpretation:- From the above given image it can be interpret that 7 respondent out of
10 are agreed that globalisation support Mark & Spencer in achieving competitive advantage at
marketplace. But 3 out of 10 respondent state that globalisation doesn't help company to achieve
competitive advantage.
Q7)What are the major risk that may be Frequency
17
a) Yes b) No
0
1
2
3
4
5
6
7
7
3 Frequency

faced by Mark & Spencer while operating at
international level?
a) Political 4
b) Legal 2
c) Cultural 2
d) Technological 2
Interpretation:- Above given graph represent about the type of risk that may be faced by
M&S while expanding its business at global level. So, it can be said that 4 out of 10 respondent
state that Company will face political risk while operating business in another country. But 2 out
of 10 state that company may face legal issues and 2 suggested that M&S will face cultural
issues. In addition to this 2 out of 10 state that Mark & Spencer will face technological issues
while operating its business at global level.
Q8) Does globalisation is beneficial for
growth and profitability of Mark &
Frequency
18
a) Political b) Legal c) Cultural d) Technological
0
0.5
1
1.5
2
2.5
3
3.5
4
4
2 2 2
Frequency

Spencer?
a) Yes 8
b) No 2
Interpretation:- From the above given image it can be said that 8 out of 10 respondents
are in favour that globalisation will help M&S in its growth and profitability. But 2 out of 10
respondents doesn't get agreed with this statement.
Q9) What are the different ways through
which Mark & Spencer can overcome from
risk arose?
Frequency
a) Market research 5
b) Culture awareness 2
c) Knowledge of legislations 3
19
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Interpretation:- Above given image depict about different ways through which M&S
can overcome with the risk that may arose while working at international level. In which 5 out of
10 respondent state that market research will help company in eliminating the risk at
international level but 2 out of 10 suggested that company is required to build up cultural
awareness. On the other hand, 3 out of 10 suggested that M&S is required to have some
knowledge about legislations that are followed by the country in which it is trying to expand
business.
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a) Market research
b) Culture awareness
c) Knowledge of legislations
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
2
3
Frequency

TASK 3
P6. Recommendation of research and data analysis
From the above conducted research it can be recommended to Mark & Spencer that by
taking participation within London Fashion week Mark & Spencer will be able to attract large
number of customers toward their new products. Apart from that, this event also help company
in communicating directly with customers and providing them a chance to compare the benefits
of product with other competitors and then make up their mind to purchase for the same. From
the above research it has been found that marketing practices used by M&S are working very
well and as a result of which customers are very excited for this new shoes design that company
is going to launch. This means that if company launch its new product in London Fashion Week
then it will be able to achieve its objective. So, it is recommended to M&S that it must hire more
human resource as after attending this event company will get more orders regarding purchasing
of products from customers so at that time more staff will be required at stores to deal with
customers. Apart from this M&S must also work over online promotions in order to maintain as
well as enhance the demand of customers. In addition to this M&S must conduct a research in
order to collect information regarding cultural norm followed by different nation as well as
demand of new target market. This will support M&S in eliminating the cultural issues, dislike
of product among customers etc. when it offer its shoes to other countries.
TASK 4
P7. Value of undertaking the research to meet stated objectives and own learning and
performance.
a)
This research is conducted to determine that whether M&S will be able to achieve its
objective after launching its brand new summer shoes in London Fashion week. It has been
found that the promotional activities performed by company is successful in creating awareness
among people regarding its summer shoes launch in this event. This will support company in
developing awareness about this new product by getting a chance of direct interaction of
customers and by getting media coverage which support in spreading this information
worldwide. In order to conduct this research qualitative method has been used by me as it
21

provide a detail information about various factors that are required to be consider in evaluating
shoes design which help in suggesting improvement.
b)
For collect information in order to conduct this research over particular concern area I
used primary method to gather data by developing questionnaire. While performing investigation
I faced several issues such as lack of time and money for conducting research effectively. Apart
from this, some respondents are there that are not taking interest in providing answers to me and
some of them also gave wrong information. But still I tried to collected accurate information and
influenced them to answer my questionnaire in ethical manner.
CONCLUSION
From the above given information it can be conclude that globalisation plays an essential
role in increasing the profitability as well as brand image of a company at marketplace. But
before entering into new market a company must perform research to determine the issues that
may be faced while operating business so that proper measures can be taken in timely manner.
Apart from this a company must develop a project management plan which depict about actions
to be taken toward market success as it includes factors like time, cost, risk, scope,
communication and resources. In addition to this Gantt chart and work breakdown structure
support project manager to perform activities in a sequential and most appropriate manner.
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REFERENCES
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G7 and the eurozone. The North American Journal of Economics and Finance. 29.
pp.306-321.
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borders under contemporary globalisation. In Borderscaping: Imaginations and
practices of border making (pp. 19-28). Routledge.
Brambilla, C., Laine, J. and Bocchi, G., 2016. Introduction: Thinking, mapping, acting and living
borders under contemporary globalisation. In Borderscaping: Imaginations and
practices of border making (pp. 19-28). Routledge.
Brown, D., 2017. Globalisation, ethnicity and the nation-state: The case of Singapore. In
Singapore (pp. 45-56). Routledge.
Colen, L. and Swinnen, J., 2016. Economic growth, globalisation and beer consumption. Journal
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Gangopadhyay, P., 2017. Economics of globalisation. Routledge.
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von Furstenberg, G. M., 2017. New directions in global economic governance: managing
globalisation in the twenty-first century. Routledge.
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Project Log Book
Project Logbook
Name:
Project title:
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Impact of globalization on functions and operations of marks and Spencer.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
During evaluating report I face identify issues which a company face while expanding their
business at global basis.
Did you identify any additional risks/issues that have an impact on the project management
plan?
No
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Problems encountered
Points to consider:
What barriers did
you face?
While conducting
research I face
that different
countries have
different policies
for expanding
business.
How did you
overcome them?
In order to
overcome this
issue, company
manager plan
strategies
according to
research that
they conduct.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt annoyed while conducting plans and strategies.
How well have I performed? What did I contribute? What can I improve on next week?
I have given my best work efforts in conducting my task. My seniors encouraged and
motivate me for contribution task.
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How might this learning apply in the future?
Through this I improve my team building skills.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Collecting appropriate information or data.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
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