To investigate how to Implement diversity and equality in organization to improve the performance of employees: A case study on Nike

This report investigates the implementation of diversity and equality in organizations to improve employee performance. It focuses on a case study of Nike and covers aims, objectives, project management plan, and research methods used. The report highlights the importance of diversity and equality in creating a positive work environment and achieving organizational goals.

Managing a Successful
Business Project

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Diversity and equality on workplace......................................................................................1
LO 1.................................................................................................................................................3
P1) Project aim and objectives...............................................................................................3
P2) By covering risk, communication, resources, cost, quality, time and scope formulate a
effective project management plan.........................................................................................3
P3) Design a Gantt Chart and Work Break Down structure as it provide time-frame and stages
for completion of task. ...........................................................................................................5
LO 2.................................................................................................................................................7
P4) By executing qualitative and quantitative research conduct small scale searches...........7
LO 3.................................................................................................................................................9
P5) By using effective tools and techniques evaluate research and data. .............................9
P6) Recommendation for data and research analysis ..........................................................17
LO 4...............................................................................................................................................18
P7) To accomplish objectives reflection is undertaken........................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
APPENDIX....................................................................................................................................21

TITLE:
“To investigate how to Implement diversity and equality in organization to improve the
performance of employees” :A case study on Nike.
INTRODUCTION
Organizational diversity is consider as- the creation of the work force that includes high
range of diversity on the basis of race, age, education, religion, skills, sexual orientation and
views. (Andrews and Shimp, 2017). For the better performance of organization they need to
create positive work environment within the workplace to develop better relationship between
employees. For high efficient performance of employees or workforce company need to
implement equality between employees on basis of every measure present ion organization. By
high diverse work place and equality on the work place can help the organization to improve
their performance in market place. This particular report is based on how to create and market a
brand new summer shoe in order to compete with big brands with high diversity and equality on
the workplace. It covers aims and goals of the topic as ell as project management plan is framed.
Gantt Chart and Work Break Down Structure is produced in order to provide time frames and
stages for completion. As well as focus on qualitative and quantitative approach so get best
results. The main objective of these research is to analyse the workplace culture of organization
on the basis of measures like diversity and equality on workplace.
Employee diversity is the modern business culture that reflect the new business
environment which directly enhance the employee performance. It increasing leadership
managing role which enable to meet the business task. The purpose of the study is to explore the
significance importance of the employee diversity which enable to create more productive
performance in order to meet out the business task.
Background
Diversity and equality on workplace
Diversity and quality mentions to promotes equality of prospect for all employees,
through diversity which offers each respective chance to accomplishes their goals, free from
partiality and discrimination. In workplace, Diversity defines employee's who are different from
each other and who doesn't belongs to same country and background. Such kind employees can
differ in culture, gender, education. Such kind diversity is important for organization because it
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supports understand different types of people at workplace and gives values to each-other
regarding their cultural. Diversity leads innovation at workplace which helps to meet
organization's objectives. In workplace, equality of culture is most important because it leads
transparency in decision. Equality defines provides equals opportunity to different cultural
employees at workplace which leads satisfaction in employees, and they assist to gain
organization objectives. Equality leads fair decision for different type of culture at workplace.
Equality supports to retain talented person at workplace. For diverse culture equality is important
. Maintenance of equality is the great task for organization. For example organization trains
manger to tackle diverse type of culture in equal manner so that conflict doesn't create in
business. Equal behaviour with all staff member and gives equal values to different skills and
abilities supports to accomplish organization's long term goal.
Equality of culture leads effectiveness at workplace where employees work efficiently
and sharps their skills to give the best performance at workplace to customers. Diversity is
about creates culture which gives values to differences and variety for the organization at
workplace. There are some benefits of diversity and equality at workplace. knowledge of
different culture through different area's employees can be utilized by company to enhance
purchasing power of employees. Diversity leads better understanding of market partition and
customer behaviour. Through such kind understanding supports to meet customer performances.
Thus, organization takes advantage of diverse employees. Diversity leads work balance in
company. Through work-balance organization enables to get complete task in minimum time.
Diversity gives benefits to employees at workplace where employees moral can improve by
giving values to employees. It will raises motivation in employees for their job. Different culture
and different types of thinking leads appreciation and understanding to each-other from manger
which boost employee's satisfaction regarding job. Different perception can be influenced
company decision which can improve team productivity and can lead prosperity of organization.
Diversity leads satisfaction in employees and supports to retain in organization. Equality gives
same opportunity to employees to show their talent and organization gives values to their talent
and their views. To leads understanding at workplace organization organizes cultural events so
that whole staff understand values of their cultures and gives respect to each-other. Main goal of
diversity at workplace is to get innovative ideas or talent, so that company enables to take
competitive advantage. Equality leads retention and well-being of employees in workplace.
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Thus, diversity and equality are two fundamental which leads success in organization' and
supports to meet organization's objective in global market.
LO 1
P1) Project aim and objectives
In an organization it is important to design realistic aims and objectives so that they can
be achieved accordingly (Asseraf and Shoham, 2017). By doing so competitive advantages
against rivalry can be achieved which is a positive sign for the administration. As per the market
scenario the set standards is changed in order to retain to longer time period. Realistic objectives
helps the company and it's skilled staff members to work day and night to accomplish it in the
competitive market place.
Aim:
“To investigate importance of high diverse work place with equalityto improve the
performance of employees.” A case study on Nike.
Research Objectives:
 To understand the concept of diversity and equality in Organization?
 To examine importance of diversity and equality for organization performance.
 To identify the challenges faced by firm within diverse work force .
 To investigate the relationship between diversity & Equality and employee performance.
Research Questions:
1. What do you understand by diverse work force?
2. Why diversity and equality is important for performance of organization?
3. Which are challenges that are faced by organization in maintaining diversity and equality
on the workplace?
4. How diverse work force with equality is related to the Performance of Nike?
P2) By covering risk, communication, resources, cost, quality, time and scope formulate a
effective project management plan.
Project management plan is designed by Nike so as to assure that goods and services
offered is right and will be able to deliver real value against the business opportunity. It is
important to carry out this in the global market so that best results can be achieved (Kasriel-
Alexander, 2016). Nike is benefited by project management plan in various aspects such as, by
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setting scope, uplift the chances of attaining desired results, prioritize limited resources as per the
business type, frame schedule, budget and scope accurately from day one etc. However, some of
the aspects covered in formal document are Scope, Risk, Time, Cost, Quality, resources etc.
which are explained as follows:
Scope: Diverse work force and equality culture is important for all organizations. There
is a huge scope of diversity and equality in workplace. To improve the performance of the
organization it is important to manage work force which is high diverse. This research will eb
helpful for other researchers and organization to meet their business goals. This report can be
used by other people to get knowledge of particular topic.
Risk: To grow business in the global market it is important to bear risk factor. (Mariutti
and Tench, 2016). Involving diverse force in the firm can cause problem to the business because
by this way conflicts or miscommunication can take place. This is the major risk that can be
faced by Nike. Researcher may face risk of human, sample may get failed to give actual answers
of research questions. Apart from this, financial risk and time risk can also take place as scholar
might need more funds and time to perform this investigation in effective manner.
Time: This plays a significant role in the completing the task effectively and efficiently
.It is a core element that aid administration to accomplish competitive advantage against
competitors by full-filling assignment task within limited time duration. The entire research will
take time of eight week. Researcher will gather data and will analyses it properly. The entire
investigation will be finish in 8 weeks.
Quality: scholar needs to ensure to conduct this research with quality. Data will be
collected from right sources so that no complexity take place. Apart from this, researcher will
ensure to get desire result without hampering the quality. If company involves diverse force then
it will give benefit to the firm. In order to maintain quality in the workplace company needs to
recruitment people from diverse culture ad also have to give them equal chance. This would be
beneficial in getting desired result to the firm (Masè and Cedrola, 2017).
Resources: company needs human resource who can take interview of people and can
involve them in business unit. Researcher will require human, physical, monetary resources to
conduct this investigation. This would be helpful in gathering relevant facts easily. Apart from
this, scholar need time resource so that each detail can be evaluated timely and this study can be
completed within stipulated period of time. .
4

Communication: Nike needs two way communication to maintain diverse force in the
firm so that they can work better in business and can give positive result to organisation
(Närvänen and Goulding, 2016). Scholar needs to communicate to sample about need of this
investigation so that their trust can be build up and they can give accurate answers to the
researcher. This communication will be helpful in answering research questions in significant
manner.
Cost: To achieve the desired outcomes in the global market it is important to have
sufficient amount of funds with the organization. Funds are the backbone of the administration
without this business can not survive for longer time period (De Angelis and Amatulli, 2017). As
Nike is planning to include diverse workforce for that it needs to invest in recruitment activities
hence cost of this would be around 1000 Pound. Researcher will require 500 Pound to carry out
this research. As scholar needs to collect data and will have to analyses those details so that valid
conclusion can be drawn.
P3) Design a Gantt Chart and Work Break Down structure as it provide time-frame and stages
for completion of task.
Gantt Chart: Henry Gantt invented Gantt Chart in the year 1917. It is described as bar
chart which elaborate a assignment schedule. In the Chart vertical axis shows task to be
performed while the horizontal axis demonstrate time intervals. However, the width of horizontal
bar in graphs highlight duration of each and every activity (Okonkwo, 2016).
Activities weekly W1 W2 W3 W4 W5 W6 W7 W8
Research topic
selection
Reviewing
literature
Methodology
selection
Data collection to
develop
understanding
about subject
5

Analyses of data
to find out the
answers of
research questions
Conclusion
framing and
recommendation
Submission
Editions before
final submission
6

Work Break Down structure: This is a chart that demonstrate relationships between the
project activities implemented in completion of task (Wirt, 2017). The work break breakdown
structure facilitate management of Nike in order to determine the outcomes based on several
aspects. It guides top level management to re-think about their present policies and respectively
decide whether to changes or not.
LO 2
P4) By executing qualitative and quantitative research conduct small scale searches.
Qualitative research: This approach is easy to understand and interpreted. This is
because there is no numerical data, graphs, bar diagrams etc. in the presentation. Therefore
reader is easily able to understand the things and best outcomes can be achieved (Ottman, 2017).
For example, questionnaire, interviews, etc. are various frameworks through which relevant
information can be gathered in the open market place.
Quantitative research: Organization conduct this aspect in order to gather information
which is real and authentic in nature. Quantitative research is complex in nature as it use more of
mathematical figure for their interpretation for the readers. By demonstrating the accumulated
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data in the form of graphs, pie chart etc. it is easy to understand. Due to which positive results
are achieved in the global market.
The main differences between the qualitative and quantitative research are- information
used in the qualitative research is subjective but in quantitative research information is objective.
The aims for both approach are different for qualitative research aims are defined for exploring
information and in quantitative research aims are based on general perspectives and designed for
testing. The sampling method used in qualitative research is focused but in quantitative research
random sampling is used to generate better result. Data collection used in qualitative research is
unstructured or semi structures which is different from the quantitative research where the
structured data collection is performed. Data analysis technique used in qualitative research is
thematic and in quantitative research data analysis is based on the statistical approach to generate
better result.
Nike is using more of qualitative approach in their research work as it more focus on
quality of work. By this the readers are provided by authentic outcomes which bind them for
longer time period. For the survey 100 respondents are taken as sample size (Pinto and Yagnik,
2017).
Questions:
Q1) Do you know the concept of diversity?
 Yes
 No
Q2) Do you think high diversity and equality effective for Nike?
 To some extent
 No
 Yes
Q3) What is reason to improve the diversity and equality in Nike?
 To get better result in market place.
 To create better workplace environment.
 To be on leading position in terms of revenue.
Q3) What are the various benefits that can be ascertain by Nike while creating diverse work
force with equality?
 Improve motivation level of employees.
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 Easy to adopt innovation in organization.
Q4) What are the various ways to improve equality on the workplace?
 By social practices
 Training and development
 Team Working
Q5) Do you think diverse place is effective for performance of company?
 Yes
 No
 Not Sure
Q6) Do you think the workplace environment of Nike is consisted of equality between
employees?
 Yes
 No
 Not sure
Q7) Do you think work force diversity has open the door of business success?
 Yes
 No
Q8) Do you think improving workplace diversity and maintaining equality on workplace will
help the business to survive for longer time period?
 Yes
 No
 Not Sure
LO 3
P5) By using effective tools and techniques evaluate research and data.
The effective tools and techniques in order to examine research data are explained as
follows:
Theme: Meaning of diversity
Q1) Do you know the concept of diversity? Frequency
 Yes  40
 No  60
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40
60
Yes
No
Interpretation: The above mentioned diagram highlight that out of 100 respondents 40
communicator are aware about the term diversity and equality and rest 60 responsive are not
aware of diversity. It means that these people do not know what is the meaning of diversity and
why it is important.
Theme: diversity and equality will be effective.
Q2) Do you think high diversity and equality effective for Nike? Frequency
 To some extent  30
 No  40
 Yes  30
10

30
40
30
To some extent
No
Yes
Interpretation: From the above it can be summarized that out of 100 communicator 30
respondent shared their view that diversity and equality will be effective for Nike. While the 40
responsive disagreed to the statement. And the left over 30 people said that yes it will be
effective for the company.
Theme: Reason to improve the diversity and equality in Nike.
Q3) What is reason to improve the diversity and equality in Nike? Frequency
 Improve motivation level of employees.  60
 To create better workplace environment.  20
 To be on leading position in terms of revenue.  20
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Interpretation:
As per the above diagram, 60 people among 100 respondents think that it is important to
improve the motivation level of employees. There are 20 people who think that by improving
diversity and equality, organization can improve the work place environment which can help
them to develop better results with company productivity. 20 other people have different
opinion. According to them this can help the organization to get better result with the revenue.
Theme: Various ways to improve diversity and equality on the workplace.
Q4) What are the various ways to improve diversity and equality on the
workplace?
Frequency
 By social practices  50
 Training and development  30
 Team Working  20
12

Interpretation: The above pie chart describe that of 50 communicators said that by using
social practices can help to develop better and effective diverse work place with equality. While
remaining 30 respondent replied that by conducting training and development session will help
the organization to make effective and high diverse workplace environment. There are only 20
people are in favour of team working. According to them between team working practices can
improve the diversity with in the work place.
Theme: Impact of Diverse Work pace on performance of company.
Q5) Do you think diverse place is effective for performance of
company?
Frequency
 Yes  60
 No  20
 Not Sure  20
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Interpretation: From the above pie diagram it is calculated that out of 100 respondents
60 respondents said that the impact of diverse work place with equality culture is effective for
the performance of the organization. This 60 people of organization are in favour of diverse work
place practices. In opinion of 20 respondents the diversity do not have impact of the performance
of the organization. 20 respondents are not sure about the topic. They are confused with the
diversity and its impact on organization performance. Form the above data it can be interpret that
diversity and equality on the workplace can improve the performance and productivity of
organization.
Theme: Diversity and Equality in Nike.
Q6) Do you think the workplace environment of Nike is consisted of
equality between employees?
Frequency
 Yes  60
 No  20
 Not Sure  20
14

Interpretation: The pie diagram conclude that for survey 100 respondents are taken out
of which 60 respondents have reply that the working environment of Nike is consist of better
diverse and equal work culture. 20 respondents are not agreed to these. In their opinion
workplace of Nike do not have equal and diverse workforce. There are still 20 people who do not
not know any thing about this. As per the above data it can be interpret that the workforce and
work culture of Nike is highly diverse and consist of equality which is important for the
performance of organization.
Theme: Diversity and success of organization.
Q7) Do you think work force diversity has open the door of business
success?
Frequency
 Yes  80
 No  20
15

Interpretation: From the above diagram it can be concluded that out of 100 respondents
80 communicator said that diversity has opened the door of success for Nike. While 80
respondents think that no it has not opened the door of success for business. As majority of
people are in favour of diversity and its positive impact on the success and conversion rate of
organization. So it can be interpreted that by creating better and effective diverse workforce
organization can get better result with their performance in target market.
Theme: diversity and Equality for long term survival of Nike.
Q8) Do you think improving workplace diversity and maintaining
equality on workplace will help the business to survive for longer time
period?
Frequency
 To some extent  85
 No  5
 Yes  10
16

85
5
10
To some extent
No
Yes
Interpretation: The stated pie diagram provide the result that out of 100 communicator
85 people think that to some extent high diversity and equality workplace practices can help the
organization to survive for the longer time. 10 respondents have said that they do not know the
right answer and there are 5 respondents out of 100 are not in favour of this statement. As per the
above data it can be interpret that, for the longer survivor for organization it is important to
maintain high diversity on the work place. The results of the organization also can be improved
by the developing equality between the employees who belongs to different areas.
P6) Recommendation for data and research analysis
To improve the productivity of organization diversity and equality can play important
role foe Nike in the target market.. As well as it directly leads to attainment of huge productivity
and revenue as compared to rivalry. Nike scan the market conditions deeply so as to frame the
strategies accordingly in order to grab the loop holes of others. The innovative summer shoes
will help the enterprise to bind potential customers for longer time period. This is really
important for the organization to implement better practices in the work place to get better result
with the performance of the company. Nike is one of the best with sport products. There are
different practices organization can use and implement in the work place to create an equality
between the employees. To improve the performance of employees it important to improve their
motivation level to develop positive response in the company outcome (Rauschnabel and
17

Ivens,2016.). Organization also can conduct different research that can generate positive changes
in organization to meet the goal company for the target market. For example- in training session
Human resources department can include various practices that can improve the communication
and understanding between the employees. Better communication will help them to over come
the different that are caused by the diversity which is based on the area, religion, age, gender,
education and languages. By achieving better communication these differences can be removed
from the performance of the organization. This effective communication practices will help the
organization to maintain equality with in the work place.
Apart form the equality in workplace is important for Nike. There are different methods
that organization can use to increase the diversity on the work place. This is important for
organization to reduce the complexity in the operations. For this they need to improve their
knowledge base to make effective changes in the result. Nike can perform international
recruitment drive to create diverse work force that possess high knowledge and capability to
develop positive outcomes. To maintain high diversity company can also look for different
employee retention policies which can help them to hole the high skilled and educated
employees for longer time. The role of work place culture is also important for the performance
of the organization. Diversity training is also a way to improve the work place conditions by
maintaining the diversity. Human resources department also can use the diversity practices and
raining to develop positive result form the diverse workforce. These diversity also can help the
organization to generate innovative idea company production and products. This is how
organization can use different policies which are effective for their performance in international
market.
LO 4
P7) To accomplish objectives reflection is undertaken.
By being a part of research activity I noticed many things like, abilities, skills,
capabilities and knowledge which need to be formulated by me over the years (Ryan, 2016). It
can be done by engaging in numerous development sessions or programmes. In the below
mentioned chart there are certain skills which I need to work on and the explanation is done as
under:
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Competency How I have developed in this
area
Why I need to do to develop
further in the area
Communication Skill In order to raise my
communication skills I take
part in debate competition as
well as try to communicate
more with different people .
As well keep eye on their body
language and gestures to
further improvements (Üçok
Bendoni, and Pehlivan, 2016).
I need upgrade my
communication skills so as to
transfer important information
among the team members. By
this productive results can be
achieved.
CONCLUSION
From the above stated discussion it can be calculated that aim and objectives plays a vital
role in attaining long term success. Project management plan by covering time, scope, risk,
communication etc. helps the firm to frame effective tactics. By effectively and efficiently
implementing this in the working premises it reduces the complexity in work. It helps the firm to
control, identify and manage quality which leads to smooth functioning of the business. By doing
so set objectives of the organization can be achieved in the competitive market place. Gantt
Chart and Work Break Down structure helps the respective organization to complete the task
stages in the set time frame. In order to get the best outcomes in the global market qualitative and
quantitative approaches are used. More over recommendations are suggested for the gathered
data so that meaningful conclusions can be drawn in the cut throat competitive world.
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REFERENCES
Books and Journals
Andrews, J. C. and Shimp, T. A., 2017. Advertising, promotion, and other aspects of integrated
marketing communications. Nelson Education.
Asseraf, Y. and Shoham, A., 2017. Destination branding: The role of consumer affinity. Journal
of destination marketing & management. 6(4). pp.375-384.
De Angelis, M., Adıgüzel, F. and Amatulli, C., 2017. The role of design similarity in consumers’
evaluation of new green products: An investigation of luxury fashion brands. Journal of
cleaner production.141. pp.1515-1527.
Kasriel-Alexander, D., 2016. Top 10 global consumer trends for 2015 (pp. 14-17). Euromonitor
International.
Mariutti, F. and Tench, R., 2016. How does Brazil measure up? Comparing rankings through the
lenses of nation brand indexes. Place Branding and Public Diplomacy. 12(1). pp.17-31.
Masè, S. and Cedrola, E., 2017. Louis Vuitton’s art-based strategy to communicate exclusivity
and prestige. In Fashion Branding and Communication (pp. 155-184). Palgrave Pivot,
New York.
Närvänen, E. and Goulding, C., 2016. Sociocultural brand revitalization: The role of consumer
collectives in bringing brands back to life. European Journal of Marketing. 50(7/8).
pp.1521-1546.
Okonkwo, U., 2016. Luxury fashion branding: trends, tactics, techniques. Springer.
Ottman, J., 2017. The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Pinto, M. B. and Yagnik, A., 2017. Fit for life: A content analysis of fitness tracker brands use of
Facebook in social media marketing. Journal of Brand Management. 24(1). pp.49-67.
Rauschnabel, P. A., Kammerlander, N. and Ivens, B. S., 2016. Collaborative brand attacks in
social media: exploring the antecedents, characteristics, and consequences of a new
form of brand crises. Journal of Marketing Theory and Practice. 24(4). pp.381-410.
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers.
Stickdorn, M. and Schwarzenberger, K., 2016. Service design in tourism. Entrepreneurship und
Tourismus: Unternehmerisches Denken und Erfolgskonzepte aus der Praxis, 261.
Üçok Hughes, M., Bendoni, W. K. and Pehlivan, E., 2016. Storygiving as a co-creation tool for
luxury brands in the age of the internet: a love story by Tiffany and thousands of
lovers. Journal of Product & Brand Management. 25(4). pp.357-364.
Weaver, S., 2016. Creating great visitor experiences: a guide for museums, parks, zoos, gardens
& libraries. Routledge.
Wirt, F. M., 2017. Politics, products, and markets: Exploring political consumerism past and
present. Routledge.
Geurin, A. N., 2017. Elite female athletes’ perceptions of new media use relating to their careers:
A qualitative analysis. Journal of Sport Management. 31(4). pp.345-359.
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APPENDIX
Project Logbook
Name:
Project title:
Update on weekly research/tasks achieved.
To investigate how to create and market a brand- new summer shoe in order to compete with
big brands is the research topic in which I have completed the work.
I will be able to complete my assignment in the set time duration as I am on right crack.
In project management plan I do not require any kind of modification.
Any risks and/or issues identified?
Less interest of respondents was the biggest challenges which is came across while collecting
data.
Problems encountered
I encountered time management issue among the team members while completing the task.
New ideas and change of project direction
What have I learnt about myself this week?
To be patient and polite while collecting the data is the skill which is identified while being a
part of this project.
Tasks planned for next week
All the work was effectively completed with the set time frame.
Project plan status to date (on, ahead, behind)
my project was on time.
Supervisor comments to address
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Performance Review
What was the project supposed to accomplish?
To investigate how to create and market a brand- new summer shoe in order to compete with
big brands is the project which need to be accomplished.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
The set aim and objectives was attained successfully.
What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial
inception, project activities and project outcomes) from a range of perspectives.
Hard work and determination nature of the team members helped to achieve positive outcomes.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Lack of communication was the issue which is faced the most while completing the research
task.
What did you learn from undertaking the project?
My knowledge about creating new marketing for new product has improved while being a part
of this topic.
How would you rate your performance as project manager?
8/10 is the rate which I give to myself.
What strengths and weaknesses of your performance did you identify?
Analytical skills and progress monitoring is the skills is my strengths while lack of
communication skill is my weakness.
How will this inform and support your continuous professional development?
With the help of continuous professional development it helped me to monitor all the activities
on regular basis aid me to accomplish targets.
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