Managing a Successful Business Project

This project analyzes the benefits and risks associated with Marks and Spencer's entry into the international market through a joint venture strategy. It explores the opportunities and challenges of international joint ventures, focusing on the specific case of Marks and Spencer. The project also includes a risk register and a Gantt chart to illustrate the project's scope and timeline.

Managing a Successful
Business Project

TABLE OF CONTENTS
1 .Topic and rationale......................................................................................................................3
2. Research aim and objectives..............................................................................................3
3. Scope and limitation of the research .................................................................................4
4. Resources and costs considerations ...................................................................................4
5. Gantt chart and work breakdown structure .......................................................................5
6. Risk register .......................................................................................................................5
Annex 2 ...........................................................................................................................................1

1 .Topic and rationale
My research is all about the benefit which can be gained as well as risk which marks and
Spencer has to face by entering into a joint venture with global companies. I have chosen the
specific topic for investigation because my study could be very helpful to the business.
One of the main reason for selecting the specific topic for investigation is that researcher
intends to develop understanding about the global joint venture business. In addition to this,
other rationale is that investigator want to help firm in determining the most appropriate mode
for entering into global market.
Marks and Spencer is a British multinational organisation operating business in retail
sector. Business entity specialises in selling clothes. Other goods offered by organisation are
food as well as home products. An enterprise also has approx. 979 stores worldwide. Romania is
considered top be as most attractive market. Marks and Spencer is planning to offers its products
or services in niche market. An organisation is planning to target those customers those who
want to buy fashionable clothes t low price.
Globalisation is the phenomenon which has provided the companies an opportunity to
expand business and earn higher profit as well as revenue. Due to different types of barriers such
as lack of resources, competitive pressure etc. organisation are facing difficulty in entering into
international market and they are searching for new modes or strategies for expanding business
at global level. It is very much crucial for management in an enterprise to select the best entry
mode as this factor have direct as well as significant effect ion business performance. Evaluation
of the strategy chosen for entering into global market is required to be done as this will assist
firm in ensuring success. It will also help an organisation in eliminating the risks. The topic
chosen for the research is related to the benefit as well as risk associated with implementing the
Joint venture strategy for entering into global market.
2. Research aim and objectives
Aim : To assess the benefits and risks associated with Forming Joint venture for entering into
international market- A case study of Marks and Spencer.
Specific Objectives are :

 To determine the purpose of International joint venture in context of marks and Spencer.
 To explore the opportunities which can be gained through international joint venture.
 To identify the challenges and issues faced by marks and Spencer in context of
international Joint venture.
 To suggest the ways for eliminating the different types of risk associated with
international joint venture.
Importance of the research
The investigation on specific have significance as it helps an entrepreneur in making an
effective business decision related to selection of the best mode for entering into global market.
It assists an enterprise in determining the challenges or issues associated with international joint
venture.
3. Scope and limitation of the research
Present research has wide scope. Different activities such as data collection, analysis and
interpretation will be done in order to identify the risk and benefits associated with international
joint venture business. Present investigation report will help an enterprise in getting the suitable
solution for the challenges or issues faced by them in entering into global market. Other
researches related can be conducted such as other researcher can facilitate investigation of
identification of the best mode for entering into global market.
There are two limitation in present report these are Time and resources. Investigator has
failed to conduct depth research on the topic because of insufficient time and resources.
 Tight deadlines
 Small sample size
 Small area covered
4. Resources and costs considerations
Resources : The resources required for making arrangements for Joint venture and
conducting the research include labour, technology, stationery, communication devices etc. In
addition to this, finance is the most important resource required for executing the project.
Investigator in present report will make use of Enterprise resource planning system.
Costs : expenses include in implementing the specific project are salary of employees,
purchase of raw material, communication devices, etc. Budgeting technique will be utilised by

scholar in present study for managing cash flow. I will conduct investigation myself, as it will
assist me in saving costs.
unit/ hrs Costs/ unit/ hrs WBS Level 1 total
Salary of
Project manager
group members
840
1730
$140
$630
$9710
$125000
Handheld devices
Servers
160
4
$750
$4500
$65000
$16000
Installation and
updation of
Licensed software
160 $270 $21600
Testing of
hardware and
software
$69000
Equipment for the
project
$5000
5. Gantt chart and work breakdown structure
In appendix.
6. Risk register
IN ANNEX 2

ANNEX 1
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Selection
of topic for
investigatio
n
aim and
objectives
Writing
Literature
review
informatio
n
Gathering
Analysis
of
information
Drawing
conclusion
Change
according
to
feedback
received
Submissio
n the
research

report