Managing a Successful Business Continental Consulting Limited

Managing a Successful
Business

TABLE OF CONTENTS
TASK 1............................................................................................................................................1
P1 Aims and objectives ..............................................................................................................1
P2 Produce a project management plan that covers various aspects..........................................2
P3 Produce a work breakdown structure and a Gantt chart .......................................................4
TASK 2............................................................................................................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods..6
TASK 3..........................................................................................................................................17
P5 Analyse research and data using appropriate tools and techniques.....................................17
P6 Communicate appropriate recommendations of research to draw meaningful conclusions18
TASK 4..........................................................................................................................................19
P7 Reflect on undertaking the research to meet stated objectives and own learning................19
CONCLUSION :............................................................................................................................20
REFERENCES..............................................................................................................................22

Title- Impact of digital technology supporting small business growth and innovation- A case
study on Continental Consulting Limited
TASK 1
P1 Aims and objectives
Background of research
Small businesses are growing at rapidly in the recent era. This is because; internet has
provided them a platform to expand operations in different markets. Besides this, digital
technology has played a vital role in the business operations (Raghavan, Desai and Rajkumar,
2017). It has provided advanced tools and techniques through which efficiency of overall
business get increased. A crucial role is also played by the social media. By using this, marketing
of products has become easy and cost efficient. Business process re-engineering has been
implemented in which digital equipment are updated to modify the production process.
Moreover, by upgrading the overall process, business can compete in the market and survive for
a long period of time. Advancement in technology has allowed business to integrate its
operations that include finance, human resources, etc. Furthermore, technology has enabled the
channel of distribution in providing products and services on time. Business are able to keep
pace with advancement in technology so that customer can be retained. This will be beneficial
for them as it will integrate efforts thus leading to increasing performance. Due to emerging
marketing trends business is using developing digital strategies to effectively promote their
products and services (Govender and Wait, 2017). They are using social media platform that
has saved time and cost of advertising. This has helped in meeting the demand and supply on
time and solving customer problems easily.
Rationale of research
Present research has been conducted to find out the way Continental Consulting can
upgrade its systems and equipment that will enable them to compete in the market. Also, it will
help in providing suggestions on how efficiency can be maintained by developing effective
information technology infrastructure. Main aim of conducting this research is to find out the
impact of advancement in digital technology on growth of small business. This will help

Continental Consulting in achieving the goals and objectives in an effective manner. In this way,
it can expand in different markets and earn profits (Woodill and Udell, 2015).
Aim - “To analyse the impact of digital technology supporting small business growth and
innovation–A case study on Continental Consulting Limited”
Objectives:
 To identify how various digital equipment’s has helped in generating more revenue to
small business.
 To identify main elements that are used in monitoring digital equipment’s
 To analyse the impact of digital equipment’s in advertising and promoting of products
and services in small business. To recommend ways through which efficiency of digital equipment’s can be maintained.
Research questions
 What do you understand by the concept of using social media in marketing of products
and services?
 What are the applications and systems used in monitoring different strategies?
 How digital technology integrated different functions and operations of Continental
consulting?
P2 Produce a project management plan that covers various aspects
A project management plan is a framework that is made before conducting research. It
contains different elements such as cost, time, etc. that are included in it. The main purpose of
developing management plan is to develop activities that have to be performed (Durach and
Nitsche, 2016). Also, it gives an insight on how much time will be required for completing one
activity. It is like a schedule that consists of different things. The management plan of present
research is described as below:
Cost – This is the basic requirement of research. The management plan gives an insight of how
much cost will be incurred in overall project. By getting an idea of estimated cost, resources are

allocated to each activity. Besides this, it will help in controlling the cost of overall project. In
addition to this, identifying cost will help in managing the resources.
Risk – This is also a common element that is included in the management plan. This element can
affect the project to a great extent (Sharma, Lindsay and Everton, 2015). Basically, it is related
to the cost and time. These two must be maintained so that research process can flow in a smooth
manner.
Scope- It will help Continental Consulting in developing effective strategies so that tools and
equipment can be upgraded effectively. Also, scope of research will help company to monitor the
strategies and in maintain efficiency of equipment.
Resources – They are the main parts of conducting research. Continental Consulting can develop
proper technological infrastructure so that system can be updated regularly.
Quality – It is related to the quality of collecting data. The data collected must be of effective
quality so that it can help in getting effective and specific research outcomes (Rathi and Zalzala,
2016). It is used in collecting data from two methods, that is, primary and secondary.
Communication- While conducting research, it is necessary to have a proper and effective
communication. This helps in working together and completing activities on time. Also, it helps
in interacting with employees of organisation and collecting more information.

P3 Produce a work breakdown structure and a Gantt chart