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Managing a Successful Businesses Project (solution)

Added on - 09 Dec 2020

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Managing a SuccessfulBusinesses Project
TABLE OF CONTENTSTASK 1............................................................................................................................................1P1 Project aims and Objectives for selected scenario 300.....................................................1P2 Project management Plan.................................................................................................2P3 Work Break down structure and Gantt chart to provide time frames..............................4Gantt chart..............................................................................................................................5Network Digram showing critical path..................................................................................6TASK 2............................................................................................................................................6P4 Small scale research through application of qualitative and quantitative research methods.6TASK 3............................................................................................................................................8P5 Analysis of research and data using appropriate tools and techniques. 700.....................8P6 Recommendation and Conclusion 250...........................................................................12TASK 4..........................................................................................................................................13P7 Reflection on values of undertaking research.................................................................13REFERENCES..............................................................................................................................15
Project Title:HOW BUSINESSES HAVE COPED WITH THE MAJOR CHALLENGESOF DIGITAL DISRUPTION AND TRANSFORMATIONTASK 1P1 Project aims and Objectives for selected scenario 300Background of studyDigital transformation in retail sector is concerned with the opportunities and challengesfaced by retailers in market to meet the continuous increasing demands of customers who willdictate everything and also expect everything that needs to be done in more appropriate way(Fitzgerald, Kruschwitz Bonnet and Welch, 2014). Continuous rise in implementation of digitaltechnologies in business operations has also created some issues for retail sector enterprise suchas increase in competition, reduction in profit margins, changes in customers demands anddecreased profitability (Iordanova and Cunningham, 2012). A study states that more than £150billion of retail sales enterprise are presently influenced by digital transformation and thoseretailers whose services have not met the requirements of customers could lose more than £12billion of profit every year (Westerman, Bonnet and McAfee, 2014). Retailers have alsorecognised that there is passive power switch to the customers and the requirement to deliverexceptional customer experience has become more essential than ever (Karimi and Walter,2015).In addition to this, emergence of new digital technologies such as social media, Emails,and E Commerce have also create major challenges and disruption for companies to meet therequirement of customers (Loebbecke and Picot, 2015). In this research, various important wayswhich are adopted by retail sector organisation to cope up with these challenges are analysed inappropriate manner. For completion of research, Scholar has selected Marks and Spencer whichis an retail business (3 ways to overcome challenges of digital transformation, 2017). Companyusually sells various products such as grocery, food, cosmetic and clothing retail products inmarket (Kane and et.al, 2015). However, company has also faced various problems due to digitaldisruption and transformation which tends affects its business operations in market. Researcherhave carried out study on different literatures to analyse important strategies which can beapplied to cope with challenges of digital transformation.1
Project Aim: “To examine how social media poses major challenges of digital disruption andtransformation in retail sector- A Study on “Marks and Spencer”Project objectives:To analyse theconcept of social media digital disruptions and transformation inaccordance with retail sector.To ascertainmajor challenges of social media digital disruption and transformation onMarks and Spencer, UK.To analyse the ways to copewith major challenges of social media for M&S, UK.Torecommend how Marks and spencer can use social media to resolve digital disruptionand transformation.Research QuestionWhat is the conceptconcept of social media digital disruptions and transformation inaccordance with retail sector?What aremajor challenges of social media digital disruption and transformation onMarks and Spencer, UK?What are ways through whichMarks and spencer can use social media to resolve digitaldisruption and transformation?P2 Project management PlanTaskModeTask NameDurationStartFinishPredecessorsResourceNamesWBSCostRiskAutoScheduledIdentificationand selection ofresearch title4 daysThu6/28/18Tue7/3/181$0.00LowAutoScheduledFormulation ofproblemstatement5 daysWed7/4/18Tue7/10/1812$250.00moderate2
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