P5 Data Analysis and Interpretation

   

Added on  2021-02-20

22 Pages4360 Words62 Views
Managing a successfulbusiness
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Table of ContentsINTRODUCTION...........................................................................................................................1Research Background..................................................................................................................1Rationale:.....................................................................................................................................1LO 1.................................................................................................................................................1P1 Aims and Objectives...............................................................................................................1P2 Project Management Plan.......................................................................................................1P3 Time Scale, Gantt chart..........................................................................................................1LO 2.................................................................................................................................................1P4 Research Methodology...........................................................................................................1LO 3.................................................................................................................................................1P5 Data Analysis and Interpretation............................................................................................1P6 Recommendations...................................................................................................................1LO 4.................................................................................................................................................1P7 Reflection................................................................................................................................1CONCLUSION................................................................................................................................1REFERENCES................................................................................................................................2
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TOPIC: "What are the positive economic, cultural and ethical impacts of globalisation on different business functions ( e.g. operations, marketing, HR, accounting) within organisations.INTRODUCTIONResearch Background.The increasing trend of globalization has impacted the scenario of various businessesacross the world. Establishing a global platform for the businesses from different countries hasled to the growth of business activities and trade but also have resulted in several negativeimpacts as well. The removal of trade regulations and restrictions between different nations andcreating one single platform for conducting business activities is the basic concept ofglobalization. In this research project the major focus will be on the impact of globalization onmarketing function of the business and how the marketing activities are been influenced byglobalization in several ways. This study is based on Nestle Plc which is a Swiss multinationalfood and drink company and has expanded in 194 countries across the world. The company hasthe revenue of CHF 91.43 billion and consists of 308,000 employees working for it across theworld.Rationale:The intent of this research is the personal interest of the researcher in finding the impactof globalization over the marketing function of business as well understand the concept ofresearch methodology and data analysis. On the other hand the secondary purpose for conductingresearch is for the academic requirement for the researcher.LO 1P1 Aims and ObjectivesAim:"To Determine the impact of Globalization on Marketing function of an organizationwith the emergence of global brand. A Study on Nestle"Objectives:To identify the current trends of Globalization in context of marketing function in theinternational business.To determine the impact of globalization on the marketing function of the organization.1
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To identify the problems and drawbacks of globalization on marketing function ofbusinesses.To recommend effective practices and strategies for organization to cope up with theglobalization trends and marketing function in the business.Research Questions:1.What are the current trends of Globalization in context of marketing function in theinternational business?2.What is the impact of globalization on the marketing function of the organization?3.What are the problems and drawbacks of globalization on marketing function ofbusinesses?4.What are the recommendations for effective practices and strategies for organization inorder to cope up with the globalization trends and marketing function in the business?P2 Project Management PlanCost: Cost is the vital component to be considered prior than framing all the activities of theproject. Researcher has calculated and evaluated all the cost of this research considering eachand every element and activity that turns out to be a part of this project. Researcher has incurred£9000 as the overall cost of the research for the completion of this project. Cash budgetParticularsAmount Setting of Aims and objectives1000Preparation of scope statement500Project development plan1200Data collection1400data analysis1600Management of operations2500Completion of project800Total cash required 9000Time:Time management is the important element to be considered while conducting thisresearch. It will include time scheduling of all the activities, number of time allotted to eachactivity and the deadline for the completion of the activities. Ignoring time factor can delay the2
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outcomes as well as process of all the activities and hence this has made the researcher to plan allthe activities as per the time schedule for the successful completion of the research project. Theresearcher has allocated different time deadlines for all the activities to ensure uniformity for thecompletion and outcomes of the research project.Resources:The availability of the essential resources is very much important for successfulcompletion of research. Shortage of resources can lead to delay in completion of the activitiesand may result in delivering inappropriate outcomes for the project. The researcher will utilizeseveral resources which may include computers, laptops, stationary, Internet, Mobile phones,printing machines, fax etc. All these resources will be basic requirements to initiate this researchproject and produce the outcomes from it(Steger, 2017). ResourcesUtilizationComputersData management, calculations and entries.Telephones and MobilesCommunicationStationaryWriting and preparation of questions and otherthings.Internet connectionCommunicationCommunications:Research depends on the communication and information exchange between severalpersons and in different activities of the research. It is much-needed component for theresearcher to communicate with the different stakeholders of this research project which willhelp him in acquiring information and facts related to this research. Communicative tools such asemail, social media, telephones, cellphones, circulars etc(Milanovic, 2016). will be used by theresearcher to communicate with the stakeholders and for acquiring information sources formthem.Risk:Risk will be involved in one or other activities while conducting research. However, therisk occurrence can cause several losses of money and time of the researcher as well it can delaythe research outcomes and results. Thus, the researcher must evaluate the probability of riskoccurrence before conducting and initiating any activities so that there will be set of actionsavailable at the time of risk and will also avoid the loss and prevent its effects on the results of3
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the research. Various risk factors involved are physical injury of persons, data manipulation andloss of data collected, data relevancy etc., which can impact during conducting the researchactivities as well as affect the results and completion for the research project(Eriksen, 2018).Identified RiskProbabilityImpactPhysical injuryLowHighData manipulationMediumHighLoss of dataLowHighP3 Time Scale, Gantt chart4
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