Managing Accommodation Services- Hospitality Industry

Managing
Accommodation
Services.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Identify the scale and size of accommodation services found within the hospitality industry
......................................................................................................................................................1
P2 The different forms of ownership available to accommodation services...............................4
P3 The role that, grading, classification systems and online review sites play when..................6
TASK 2............................................................................................................................................7
P4 Organizations of front office functions within a variety of accommodation services............7
P5 The key roles within the front office department for a selected organization........................8
CONCLUSION................................................................................................................................8
REFERNCES ..................................................................................................................................9

INTRODUCTION
Hospitality field is defined as the service industry that includes hotels, restaurant, private
clubs, event planing, tourism related services etc. that are mainly developed for the purpose of
satisfying the need and desire of guest. To understand the importance of managing
accommodation services The Crowne Plaza hotel that is part of Intercontinental hotel group is
chosen.
The main aim of this project report is to describe the types of betterment services
available in hospitality industry, role of front office department within accommodation services.
TASK 1
P1 Identify the scale and size of accommodation services found within the hospitality industry
Table 1: Quantity of one, two, three, four and five star hotels in the UK.
Category of Hotels Quantity
1 star 7981
2 star 8382
3 star 10878
4 star 9369
5 star 8390
Total 45000
Chart:
Interpretation: From the above mention chart it has been examined that there are 7981
one star hotel, 8382 are two star, 10878 are three star, 9369 hotel have four star facilitate where
1 star 2 star 3 star 4 star 5 star
0
2000
4000
6000
8000
10000
12000
7981 8382
10878
9369
8390
Quantity of Hotels in UK
Quantity

as 8390 are five star hotel. It is observed that three star hotel in UK are more in demand as as
they are more economical as compared to any other hotel.
Table 2: Number of hotels in the UK compared to other major countries.
Places Number of hotels
UK 45000
Malaysia 7351
USA 7117
Russia 5000
Thailand 4219
Chart 2:
UK
Malaysia
USA
Russia
Thailand
0 10000 20000 30000 40000 50000
45000
7351
7117
5000
4219
Numbers of Hotel with other countries
Number of hotels
Interpretation: From the above chart it has been observed that UK has the more number
of Hotel as compared to any other country. Likewise there are 45000 hotel in different part of
UK, whereas other countries like Malaysia, USA, Russia and Thailand have 7351, 7117, 5000
and 4219 respectively. The reason behind more Hotel in UK is because it is one of the most
popular tourist place and people also visit for business purpose.
Table 3: Quantity of hotels with more bedrooms
London Total number
of Hotel is around 24
Number of Rooms Number of Hotels
0-100 6
101-200 7
101-300 7

More than 300 4
Chart 3:
0-100
101-200
101-300
More than 300
0
1
2
3
4
5
6
7
8
6
7 7
4
Number of Hotel with Rooms in London
Number of Hotels
Interpretation: From the above chart it has been analysed that there are four large hotel
in London consisting more than 200 rooms with different categories, Medium Size hotel which
have 101-300 rooms are 7 within London, there are seven hotel which have 101-200 rooms and
other six small size hotel which consist 100 rooms. But the Hospitality industry is planning to
increase number of Hotel which are big in size so that more revenue is generated for
development.
Table 4: Number of hotels compared with number of B&Bs in the
UK
Particular Total number
Hotels in UK 45000
B&Bs (Bed and
breakfast) 25000
Chart 4:

4 5 0 0 0
2 5 0 0 0
H o te ls c o m p a re d w ith B & B S
H otels in U K B &B s
Interpretation: From the above mention Pie chart, it has been observed that there are
approx 25000 Bed and Breakfast as compared to Hotel. It has been Noticed that number of
B&Bs are increasing day by day just because traveller says that B&Bs offer better amenities than
Hotel.
P2 The different forms of ownership available to accommodation services
The different types of ownership under accommodation services with its advantages and
disadvantages are listed below in the table:
Types of ownership Description Advantages Disadvantages
Limited Company This are those types of
business where it is
controlled by its
shareholders and
directors plays the
necessary role
(Brockelman, K. F. and
Scheyett, A. M., 2015).
In context of
InterContinental Hotel
Group, if this company
will be registered under
limited company control
the advantage of this
business for
InterContinental
Hotel Group is that
they can easily raise
fund by the method of
issuing share,
debenture etc.
Its main cons is related
with its process as it
have a lengthy process
for taking any kind of
decision with in
companies premisses.

will be under different
department and work can
be done easily through
management system.
Sole Trader This types of
organisation are managed
by single person where
liability is not limited. In
context of
InterContinental Hotel
Group, if it controlled by
single owner then all
decision are to be taken
by him only and there
will not be proper
management system.
If InterContinental
Hotel Group work in
this formation then
they don't to maintain
any annual accounts
and there will not be
any kinds of paper
work.
The main disadvantage
of this types of
business is related with
raising fund as it is not
registered under
Companies Act, 2006
and there will not be
any kind of legal
existence in the eyes
of law (Condra and
et.al., 2015).
The different types of purchase option with its advantages and disadvantage in terms of
InterContinental Hotel Group are:
Method of Purchase Advantages Disadvantages
Bank Loan If money is raised through
bank then it is possible to
purchase those material which
are expensive but required to
maintain the goodwill.
If loan is taken then it is
always a burden to pay interest
money and if it is not paid paid
on time different types of
penalties can be imposed.
Joint Purchase with
friends/family/business
associates
Its main advantages is related
with source of funding where
multiple people are involved
to collect huge amount money
for increasing the working
capital (Hielscher and
The main disadvantage in this
types purchase is dispute as
there are multiple numbers of
people connected with it and if
dispute arises then amount of

Waghorn, 2015). share should be distributed.
P3 The role that, grading, classification systems and online review sites play when
In recent time, it has been observed that large number of people use to travel in different
part of world for different purpose such as vacation, attend business meeting etc. In order to
know more about the best services available within nation, visitors first use to collect
information form the best sources regarding various hotel, B&Bs which can fulfil their
requirements. Thus online sites, grading about hotels, reviews from other customer and
classification system plays a significance role for visitor to collect authenticate information about
product, services, USP etc. about particular hotels. The system helps guest in assorted ways such
detail information about rooms, prices, types of additional services, rating by Hospitality
industry and experience of other visitors. This help customer to compare types of Hotel and
make choice from the available options.
The Crowne Plaza is one of the leading and highly demanded hotel group that is always
surrounded with large number of guest throughout year. But management of Hotel group tries to
attract more visitors, thus they use to characterised its services, cost that help customer to make
choice either to choose hotel or not (Lawrence and et.al., 2015).
Essential:
All those services that are very important and needed by customer in order to satisfy
themselves are known as Essential services. Availability of all essential services within a Hotel
help them to avail specific Hotel. For instance the Bed is one of the most essential requirement
for customer so Crowne Plaza use to provide fully furnished bed with attached bathrooms.

Basic:
These are those services which are required by customer to fulfil their basic needs and
requirement at the time they are staying within hotel. For instance, respective Hotel provide
furnished furniture, quality of food and security etc.
Nice-to-have:
These are the services that are offered by Hotel to make their customer feel satisfy and
happy during their visit. Management tries to gives services to customer according to their
demands in order to make them satisfied. Such as Crowne Plaza provide ease check in- out
services, free Wifi, laundry, set of clean towel etc.

Luxury:
All those high quality services that are provided by large hotel in order to make their
guest feel special and royal (Liang and et.al., 2017). These services are usually have higher rates
which give next level experience to respected visitors. For example, luxury Breakfast, spa
facilitate, indoor gaming zone, pools etc.
Hyper-luxury:
These services are consider to be beyond the customer expectation such as duplex rooms
with separate pools, bars etc. Thus Crowne Plaza have high income group customer base so they
focus to give all those Hyper-luxury services that makes its customer to feel royal.

TASK 2
P4 Organizations of front office functions within a variety of accommodation services
In every organisation, there must be front office from where every small detail can be
collected regarding customers and there query. In context of InterContinental Hotel Group there
must be reception where different things are provided just to provide relevant information to
customers. Some of the equipments required in front office are:
 Check in desk: It is required in InterContinental Hotel Group just in order to provide
information to customers and helps to know the check-in detail of every guest who
visited the hotel in recent period.
 Master key: It is necessary to keep master key in every sector but in hotel sector it plays
the major role. In terms of InterContinental Hotel Group they must back themselves by
having master key (Mejía and Brandt, 2015). The role of this increase in any kind of
emergencies.
 Telephone: This facility is required specially in hotel sector and to keep the same model,
InterContinental Hotel Group must provide telephone service in front office just to collect
any necessary information regarding guest . It can be used for collecting orders from
different rooms or back office. For managing hotel in a systematic manner telephone
facility might play the important role.
 Printer: In InterContinental Hotel Group, there must be print in front office to provide
hard copies to guest and even it can be benefited for printing out the identity proof.

 Computer: It is necessary to have computer in almost every receptions. In terms of
InterContinental Hotel Group, there must be at least one computer to store all the data
related with guests.
P5 The key roles within the front office department for a selected organization.
As per the given scenario, directors of InterContinental Hotel Group called the
emergency meeting to reduce the cost of front office by removing one of the department in
organisation. As there are several sections in hotel and in each department there are reserved
staff.
To reduce the overall expenses of company, they can remove Reserved Clerk (2). As,
they have reservation clerk (1) so it is not necessary to add on extra member in organisation
(Park, Kim and Choo, 2017). Every increased no of staff will modify the total expenses. So,the
best suggestion can be given regarding removal of reservations clerk (2).
CONCLUSION
From the above discussed report, a business approach towards hospitality industry is able
to communicate with customer, contribute to good customer services, avoid misunderstanding
and complaints that help to create positive image and organisational reputation.

REFERNCES
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