Managing Accommodation Services in Tourism

This assignment discusses the significance of accommodation services in the tourism industry, focusing on the role of employees in providing a comfortable experience for guests. It highlights the importance of managing hotel operations, staff, and services to meet customer needs and expectations, while also emphasizing the need to differentiate from competitors in a highly competitive market.

Managing
Accommodation
Services

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK1 ............................................................................................................................................1
P1 The scale and size of the accommodation services found within the hospitality industry....1
P2 The different forms of ownership available to accommodation services..............................6
P3 The role that, grading, classifications systems and online review sites play when potential
guests look for and book accommodation...................................................................................7
TASK 2 ...........................................................................................................................................9
P4 The organisation of front office functions within a variety of accommodation services. ....9
P5 The key roles within the front office department for a selected organisation.....................10
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Accommodation management is considered as a service in which the establishments that
are provide accommodation are effectively managed. Holiday Inn is a British owned American
brand of hotels and a subsidiary of inter continental hotel groups (Common, Flynn and Mellon,
2016). The company was founded as a U.S. motel chain in the year of 1952 and become the
worlds largest hotel chain. The major focused area of Hotel Holiday Inn is to providing effective
accommodation facilities to their buyers in respect to attaining higher growth and success within
the commercial centre. This report contents the study about the importance of managing
accommodation services within the tourism or hospitality industry, type of accommodation
services within hospitality industry, different form of ownership available to accommodation
services, Role of grading system, functions and key role of front office department within
accommodation services will also be discussed in detailed manner. Along with this the
importance of line stock and the interconnection among housekeeping and different departments
within hotel industry and the importance of schedule maintenance or security aspects with an
organisation will also be explained in appropriate manner.
TASK1
P1 The scale and size of the accommodation services found within the hospitality industry
Table 1: Quantity of one, two, three, four and five star hotels in the UK.
Category of Hotels Quantity
1 star 7981
2 star 8382
3 star 10878
4 star 9369
5 star 8390
Total 45000
Graph 1:
1

Interpretation:
From the description of the above given graph it has been analysed that UK is recognised
are the largest economy and the major economy of UK has attained through the growth of Hotel
industry. In UK 1 star hotel is around 7981, or 2 star hotels are 8382, 3 star hotels are around
10878, 4 stars approximately 9369 and 5 star hotels around 8390. The collective growth of hotel
industry are effective for the economic development of country.
2
1 star 2 star 3 star 4 star 5 star Total
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
7981 8382
10878 9369 8390
45000
Quantity

Table 2: Number of hotels in the UK compared to other major countries.
Places Number of hotels
UK 45000
Malaysia 7351
USA 7117
Russia 5000
Thailand 4219
Graph 2:
Interpretation:
As per the description of the graph it has been determined that In UK the number of
hotels as compared to other countries are high, thus in UK the number of hotels are around
45000 and in Malaysia the ration is around 7351 which is less as compared with the number of
UK hotels, in USA the number of hotels are 7117, in Russia the range is around 5000 and in
Thailand the number of hotels is around 4219.
3
UK Malaysia USA Russia Thailand
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
45000
7351 7117
5000 4219
Number of hotels

Table 3: Quantity of hotels with bedrooms.
London Total number of Hotel is around 24
Number of Rooms Number of Hotels
0-100 6
101-200 7
101-300 7
More than 300 4
Graph 3:
Interpretation:
According to the detailed analysis of the digram it has been interpreted that In UK 6 out
of 24 hotels consist 0 to 100 rooms, 7 hotels have around 101 to 200 bed room facilities, 7 are
having 101 to 300 rooms as these are considered as large hotel firms and 4 consist of 300 bed
room facilities.
4
0-100 101-200 101-300 More than 300
0
1
2
3
4
5
6
7
6
7 7
4
Number of Hotels

Table 4: Number of hotels compared with number of B&Bs in the UK.
Particular Total number
Hotels in UK 45000
B&Bs 25000
Graph 4:
Interpretation:
The above mentioned graph described the detail of Number of hotels compared with
number of B&Bs in the UK. In the country of united Kingdom the number of hotels are around
45000 and the number of B&Bs are around 25000 which is less as compared with the number
of hotels.
5
Hotels in UK B&Bs
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
45000
25000
Total number

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P2 The different forms of ownership available to accommodation services.
Owners are the key aspect of an organisation, thus owner is the one who is responsible
for all the operations or functions that are held within the work place. Accommodation is a wide
area in which different form of ownership is available, some essentials are associated as under:
Type of
Ownership
Description Advantages Disadvantages
Sole
Trader
A sole trader is considered as
a simplest form of business
structure and it is easy and
less expensive to set up. It is
a type of enterprise that is
owned or run by an
individual and there is nit any
kind of legal distinction
available among business
entity or owner.
The potential advantage
of sole trader is that these
kind of organisations are
easy to form and the
owner of the firm has
overall control over
business profit (Sullivan,
Barthorpe and Robbins,
2011).
The major disadvantage
of sole trader is that in
this the owner have
unlimited liability for
debts as there’s no legal
distinction among private
and business assets.
Limited
Company
In the limited organisations,
the liabilities of business
members or subscribers of an
organisation is limited to
what they have invested or
guaranteed to the business.
Limited Organisations are
formally categorised among
two such as private and
public limited company.
The major advantage of
limited company is that
the company can attain
huge amount of profit
thus the company is
having unlimited
stakeholders and the
liability is spread among
multiple owner.
The potential demerit of
limited organisation is
that Shares are sold
privately, and this
restricting the amount of
capital raised.
The advantages and Disadvantages of purchase methods are described as below:
Purchase Method Advantages Disadvantages
Cash Transaction Fees: Cash doesn't Limited Record Keeping:
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contain any kind of fees while paying
the bill as credit cards are charging
while transaction. It provides the easy
mode of payment.
Limits the spending: Cash puts the
limitation on customer in buying the
products. It prepare customer's
mentally in terms of what to buy and
how much to spend (Holmes and
Smith, 2012).
Consumers generally required
receipt of product in order to
exchange the product. Retailers can
easily access the information from
their systems to online banking,
debit or credit cards transactions but
cash doesn't provide such facility
Bank Loan Repayable on demand: If consumer is
not able to pay the loan then it will be
available for terms of loan i.e. three
to ten years unless the loan get
breached by any one party. Bank tied
the loan with some assets or
equipments until the amount get
payable which consumer borrowed
from bank.
Irregular payment amount: If
consumer takes a bank loan with
variable interest then it creates
difficulty to them in getting a clear
picture of financial plan as the rate
changes with market condition.
P3 The role that, grading, classifications systems and online review sites play when potential
guests look for and book accommodation
Travelling is the most developing industry that has a huge influence on the growth of
overall economy of a country. In this modern scenario hotel industries are using grading system
to analyse the performance of organisation. Organisations are using online sites for representing
their performance graph that can also be used by customers in selection of the right
accommodation facilities (Lovelock and Patterson, 2015). These systems plays essentials role in
providing detailed information about the customers experiences on the offered products or
services. Along with this, these sites are effective for customers in making comparison among
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the organisations and make effective decision in regards to the selection of the appropriate
services or facility.
Hotel Holiday Inn. is a largest hotel chain which is widely concern on developing its
brand image through improvising its offerings within the market place. The company is using
online facilities and categories its services on the basis of service criteria, cost and time etc. THe
different area of service offerings are associated as below:
Basis Description Examples
Essential This recognised as the primary facilities, on the
basis of that customers are made decisions, thus
these facilities are required to offer by the firm for
fulfilling the potential desires of the clients of
customers (Wirtz and Lovelock, 2016).
Proper accommodation,
housekeeping service,
transportation facilities,
etc.
Basic This considered as the most required need that are
common in each offered facilities of hotel industry.
basic needs are recognised as the key aspects of
essential services and customers are having right
on attainment of these facilities.
In this Food facility, hotel
comfort and cleanliness,
high conveniences,
security etc. are involved.
Nice-to-have These refers as the complementary services, which
are offered by the hotel industries in respect to
creating long time stay of their users. Mostly hotel
industries are providing these services free of cost
in respect to gaining attention of more customers
towards their firm or offerings.
check in – check out ease,
Swimming pool facility,
wi-fi, laundry, Cleaning
room equipments like
clean towel, flowers,
fragrance etc.
Luxury Luxury services are recognised as an indulgence
rather than a necessity, sumptuous or expensive,
abundance or great ease and comfort things. These
kind of facilities or services are majorly offered by
luxury hotels.
Proper meal facilities with
breakfast, gym, Spa,
modern cuisine, luxurious
cars, pet-sitting, personal
trainer, showrooms and
many others.
Hyper-luxury These facilities are exclusive, rare in nature or Kitchen facility, personal
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extremely advance quality with high cost. This
type of services are basically offered by upscale or
luxury hotels, thus these services are mainly
offered to the those organisations who are ready to
pay extra amount for these services (van Fenema
and Loebbecke, 2014).
dining space, banquet hall,
sports ground etc.
TASK 2
P4 The organisation of front office functions within a variety of accommodation services.
In a hotel industry front office department is the major key which is basically headed by
the front office manager. The Front Office Manager is widely responsible for coordinating
activities, supervising the subordinates, hiring and training, preparing the budget for front office
department, performance evaluation of employees and makes sure that all the complaints are
addressed. There are various functions of front office within the variety of accommodation
services. In a hotel industry front office management has requires to perform various activities
and these activities are attempted with the help of some equipments of check-in-desk in which
room key box, telephone, printer, etc. are involved (Tsiotsou and Vlachopoulou, 2011). The
proper use of these equipments are associated as below:
Check-in-desk: This is the most essential aspect that plays effective role in keeping customers
data and basically interacts with them at initial level. In different kind of accommodation
services, front office plays similar role in each kind of accommodation services. The prior role of
the check-in-desk is to detailed investigation about the customers and keep their information
safe.
Telephone: This is also an essential need of customers and hotel management thus it plays
effective role in establishing communication among the customers and organisational
management in respect to providing appropriate products and facilities to their significant
customers as per their needs and wants (Kastenholz and et. al., 2012).
Master Keys: It is required to the management within Hotel industry to have master keys in order
to reduce the chance of inconvenience for their customers. Master keys are majorly used by
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housekeeping department of the firm in respect to cleaning the rooms of guest and provide them
hygienic facilities to their customers.
Printer: This is also an essential source which has played vast role in providing detailed
information in regards to the features and offered facilities of the firm. Printers are widely
applied by the front office manager in respect to providing bill or customers details to their
customers.
P5 The key roles within the front office department for a selected organisation.
In an hotel industry, front office department performs crucial role and it also refers as the
face of a hotel execution. The essential role of this department is to firstly make interaction with
customers. It is the most visible area of the hotel and majorly responsible for receiving clients or
customers and make them familiar with the environment (Arcese, Lucchetti and Merli, 2013).
The front office department or its employees within hotel Holiday Inn. is widely focused
forwards satisfying the needs and wants of people within the commercial centre in respect to
attaining higher competitive advantage.
As a large hotel industry, the working within Holiday is categorised among different
departments and number of employees are assigned on different positions like front office
manager, reservation manage, reservation clerk, Check-in-desk manager, check-in-desk 1 or 2,
check-in-desk night clerk, guest service manager, guest service assistant, Concierge, night porter
etc. The cost of hotel has increased due to number of departments and the potential execution of
different employees. The hotel industry is concern on reducing the cost by managing its
operations in collective manner, Thus the management of Holiday Inn has taken the decision to
redundant the position of check-in-desk clerk 2, as this position has involved in the front office
department and the manager has decided that the operations of check-in-desk 2 has been
performed by guest assistants within the work place. This create value in reducing the extra cost
and the working of guest assistants are some how similar to check-in-desk so it would be easy
for guest assistants to perform the task of check-in-desk in appropriate manner. Cost saving of a
position creates value in enhancing the profitability of the firm.
CONCLUSION
From the above given discussion it has been concluded that Accommodation is refers as
one of the biggest sector in the tourism industry which provides a wealth opportunities for
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individuals to work within a dynamic and diverse sector. In the hotel sector employees are the
essential key as they are responsible for providing comfortable products and services to their
users as per their needs and wants. Now a day, competition is so high within the commercial
centre and each business organisation is widely concern on providing satisfactory products and
services to their customers in respect to developing their self esteem or brand image.
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