Effective Management Strategies in Hotel Operations

The provided document appears to be an extract from a larger study or research on hotel management. It references several books and journals that focus on social inclusion, risk and innovation, knowledge management, community participation in sustainable tourism, and managing behavior in child residential group care. The text discusses the crucial role of front office and housekeeping departments in maintaining cleanliness and resolving customer issues, highlighting the need for effective management strategies to improve customer satisfaction.

Managing
Accommodation
Services (Part 1)

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P .1 Identify the scale and size of accommodation services found within the hospitality
industry...................................................................................................................................3
P2. The different forms of ownership available to accommodation services.........................6
P 3. The role that, grading, classification systems and online review sites play....................8
TASK 2............................................................................................................................................9
P 4. Organizations of front office functions within a variety of accommodation services....9
P 5. The key roles within the front office department for a selected organization...............10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality industry is a very broad term in service industry which connects with lodging,
event planning and transportation, cruise and travelling different services related to tourism
industry. In hospitality industry accommodation services also associated with it that works for
providing services of housing but no guarantee. It is responsible for helping and giving advice
for housing in a area. This report is based Hotel Holiday Inn which is an British owned popular
brand name in hotel and it is one of the world largest hotel chain and services. This report is
based on scale and size of accommodation services within hospitality industry with various types
of ownership. Further it explains the role, grade, systems and online review that play a n
important role in accommodation services. In addition to role and functions of front office and
their key roles in selected department (Bigby, 2012). It evaluate roles of housekeeping
department in context of organisation with significance of forecasting linen stock.
TASK 1
P .1 Identify the scale and size of accommodation services found within the hospitality industry.
Table 1: Measurement of Quantity in context of Hotel of UK in which one, two, three, four
and five star hotel.
Category of Hotels Number
1 star 7981
2 star 8382
3 star 10878
4 star 9369
5 star 8390
Total 45000

Interpretation:
From the above graph it has been concluded that Number of one star hotels in UK are
7981 and 8382 is 2 star, 10878 is 3 star hotels with 9369 is 4 star hotels at last 8390 is 5 star
hotels in UK which is highest range of hotels in UK.
Table 2: No. of hotels in UK in comparison to other countries.
Places Number of hotels
United Kingdom 45000
USA 7117
Malaysia 7351
Thailand 4219
Russia 5000
1 star 2 star 3 star 4 star 5 star
0
2000
4000
6000
8000
10000
12000
Column D

Interpretation:
from the above graph it has been summarised that there are large no. of hotels in which
45000 hotels in UK that are higher than other countries. In other countries are USA, Malaysia,
Russia and Thailand in which respectively 7117,7351,5000 and 4219 etc..
Table 3: Quantity of hotels with no. of bedrooms.
Total no. of hotels in
London
Number of Rooms Number of Hotels
0-100 8
101-200 7
101-300 6
More than 300 3
United Kingdom USA Malaysia Thailand Russia
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
Column C

Interpretation:
From the above graph it has been summarised that 0-100 rooms in 6 hotels and 101-200
rooms in7 hotels. In addition to 101-300 rooms in 6 hotels and at last more than 300 rooms in 3
hotels that shows major no. of hotels and respective rooms in hospitality industry.
Table 4: Number of hotels compared with number of B&Bs in United Kingdom.
Particular Total number
Hotels in UK 50000
Marriott (Bed and
breakfast) 35000
0-100 101-200 101-300 More than 300
0
1
2
3
4
5
6
7
8

Interpretation:
from the above graph it has been summarised that no. of hotels in UK are 50,000 and in
comparison to Marriott which provides facility of bed and rooms in 35000 quantity. There are
large no. demand of that services in hospitality industry which increase possibility of increase in
sales.
P2. The different forms of ownership available to accommodation services.
There are different types of ownership in accommodation services with their advantages and
disadvantage that are as follows:
Types of ownership Description Advantages Disadvantages
Limited Company In limited company,
liability of potential
members is limited that
invested or guaranteed by
for the company (Brown,
and Osborne, 2013).
These owner ship is
limited by share or
guarantee and divide into
The main advantage
before Hotel holiday
inn is that in private
limited company
financial liability of
shareholder should be
limited for their
shares ( Cohen and
The main disadvantage
is that company before
private limited
company is that it can
not sold it shares to
public stock exchange
which impacts
negatively on
profitability level of
Hotels in UK Marriott (Bed and breakfast)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Column B

public and private
company. In case of
Holiday inn that is a
private limited company.
Olsen, 2015.). Holiday inn because
there is limited growth
and restricted in no. of
shareholder.
Sole Trader Sole trader is an
individual who set and
owned their own
business. Sole trader
have unlimited liability
and it is completely
owned and controlled by
and individual (Halkier
and Therkelsen, 2013.).
Main benefit to adopt
sole trader and its
rules and regulations
which proved
beneficial for an
individual who have
complete authority
and profit ratio so it is
very beneficial for
them to adopt that
style.
Sole trader have some
disadvantages also in
which it has not
separate entity by law
and they have
unlimited liability that
creates hurdles in their
economic progress.
There are various types of purchasing options before Holiday inn with their advantages and
disadvantage in perspective of Hotel holiday inn that are as follows:
Method of Purchase Advantages Disadvantages
Bank loan Bank loan is best method to
borrow money to expand their
market share at less risk and
enlarge business opportunities.
On other hand there are some
disadvantages also in which
their interest rates are high in
comparison to other sources of
borrowing money(Idziak,
Majewski and Zmyślony,
2015).. If company fail to
repay their money at
appropriate time they impose
high penalties on them.

Franchise Franchise is another one of the
method to expand
opportunities in which
procedures, models and
intellectual property should be
provide at product and service
level. It is best to expand their
market share.
It takes huge cost with high
cost to initiate and there are lot
of restrictions on hinders hotel
holiday inn self interest.
P 3. The role that, grading, classification systems and online review sites play.
The trend of travelling rises day by day and to compensate needs and wants of consumers
hotel industry have to expand in their service level. People visit frequently in various countries
and in that various grading, websites and information portal plays very major role in
organisational development (Landauer, Pröbstl and Haider, 2012.). It gives appropriate
information regarding price, services and quality and quantity that are deliver by them to satisfy
their current demand in proper way ( Lima, Eusébio and Kastenholz, 2012.). Hotel holiday inn
is well known chain of hotels in Britain and provides all facilities to their consumers to make
them loyal and increase their sales. There are some obligatory services that Hotel holiday inn
have to provide their consumers that are as follows:
Essential:
In case of Hotel holiday inn their essential services are rooms, bed and food and better
service delivery that are essential need of an consumer when it visit any hotel.

Basic:
In basis services of hospitality industry consist of that after giving essential services to
consumers then provide experience to them. That are healthy premises, safety and security and
quality products to consumers.
Nice to have:
These kind of services help in giving delighted experiences to their consumers and grab
large market share. In case of hotel holiday inn and their services are wifi, laundry and sanitation
with easy check in and out services.

Luxury:
In that hotel Holiday inn focuses on giving high quality products and services so that
consumers avail their services again and again. In case of hotel holiday inn theme based food and
serving style, pool, spas and massage with gaming etc..
Hyper luxury:
In that they try to provide services that upper from consumer expectations in which best
serving style and new food concept and decoration of rooms are important factors.

TASK 2
P 4. Organizations of front office functions within a variety of accommodation services.
In hospitality industry services and serving style plays very major role to give delighted
experience to their consumers. In that industry when an consumer enter into a hotel it has lot of
queries and to solve them, there are front office which give all information and database to solve
them in proper manner (Matsuhira, Fujitsu Ltd, 2013). In scenario of Hotel holiday inn they
have their own front office and many attributes that plays major role that are as follows:
Telephone:
it is very important for hospitality industry to communicate in effective manner and share
information in right sequence. For example in case of hotel holiday inn manager and other higher
authority communicate and share information with their subordinates and helps in desirable
outcomes. They share information with other departments to deliver according to consumer
requirement.
Printer:
Printer is also very important component that helps in keep record data and information
for future use and grab important insights out of them (McLean, 2015.). In case of hotel holiday
inn they save important information and data in hard copy.
Computer:
That component is very obligatory in today world to smooth functionality of each and
every industry to get desirable outcomes. In case of Hotel holiday inn they commence all works
and procedures with help of computer so that accuracy should be maintained.

Master key:
That is also very important attribute that contributes in organisational growth and
enhancement. In case of hotel industry they possess master keys that help to hotel holiday inn
when they entangle into some trouble and to unlock rooms in case of emergency.
P 5. The key roles within the front office department for a selected organization.
From the above discussion it has been observed that front office plays crucial role in
organisational growth and enhancement. In case of Hotel holiday inn they facing problem of
high cost while operating. They planned that if organisation shifted with another individual in
front office then it helps in cover their cost in better way (Mok, Sparks and Kadampully,
2013.). In that scenario enhancement in workload at reservation clerk so they have to shift to
check in desk clerk. To better manage work they have to be enough knowledge about different
software and responsibilities should be distributed to check in Desk night clerk so that it get
proper details and information so that they can get desirable outcomes in benefit of hotel holiday
inn. In that aspect organisation have to plan and implement to get better results to gain
CONCLUSION
As from the above report, it has been concluded that hospitality industry emphasise on
enhancement in quality of service so that large no. of consumers should attract large no. of
consumers hotel. It delivers accommodation services to their guest so that their needs can be
fulfilled in proper way. The front office department is very important and play crucial role and
responsible to resolve the issues of persons so that they can judge and know important attributes
according to customer requirement. The housekeeping departments is accountable to maintain
cleanliness in hotel.

REFERENCES
Books and journals:
Bigby, C., 2012. Social inclusion and people with intellectual disability and challenging
behaviour: A systematic review. Journal of Intellectual and Developmental Disability.
37(4). pp.360-374.
Brown, L. and Osborne, S. P., 2013. Risk and innovation: Towards a framework for risk
governance in public services. Public Management Review. 15(2). pp.186-208.
Cohen, J. F. and Olsen, K., 2015. Knowledge management capabilities and firm performance: A
test of universalistic, contingency and complementarity perspectives. Expert Systems
with Applications. 42(3). pp.1178-1188.
Halkier, H. and Therkelsen, A., 2013. Exploring tourism destination path plasticity. Zeitschrift
für Wirtschaftsgeographie. 57(1-2). pp.39-51.
Idziak, W., Majewski, J. and Zmyślony, P., 2015. Community participation in sustainable rural
tourism experience creation: a long-term appraisal and lessons from a thematic villages
project in Poland. Journal of Sustainable Tourism. 23(8-9). pp.1341-1362.
Landauer, M., Pröbstl, U. and Haider, W., 2012. Managing cross-country skiing destinations
under the conditions of climate change–Scenarios for destinations in Austria and
Finland. Tourism Management. 33(4). pp.741-751.
Lima, J., Eusébio, C. and Kastenholz, E., 2012. Expenditure-based segmentation of a mountain
destination tourist market. Journal of Travel & Tourism Marketing. 29(7). pp.695-713.
Matsuhira, N., Fujitsu Ltd, 2013. Communication device having VPN accommodation function.
U.S. Patent 8,423,669.
McLean, S., 2015. Managing behaviour in child residential group care: unique tensions. Child &
Family social work. 20(3). pp.344-353.
Mok, C., Sparks, B. and Kadampully, J., 2013. Service quality management in hospitality,
tourism, and leisure. Routledge.
Pinch, S., 2012. Cities and services: the geography of collective consumption. Routledge.
Porter, D. R., 2012. Managing growth in America's communities. Island Press.
Roesch-Marsh, A., 2012. ‘Out of control’: Making sense of the behaviour of young people
referred to secure accommodation. British Journal of Social Work. 44(2). pp.197-213.
Wajcman, J., 2013. Managing like a man: Women and men in corporate management. John
Wiley & Sons.