Internationalization Strategies of Zara in Asian Market

Managing
across
Border

Introduction
 The purpose of this presentation is to
highlight the details about the concept
of internationalization in the business
environment. This concept has been
explained using Zara as example that
has expanded its scope of business in
Asian market.

Internationalization
 Internationalization refers to the process
of increasing the involvement of
company in the international market.
This process helps the organization to
enter in differential market apart from
their home nation and initiate business
activity in that market as well.
Internationalization is a task of
globalization as globalization is a wider
concept (Batsakis, and Mohr 2017).

Continue
 The process of internationalization is a
task that is performed to meet the
needs of customers present in different
parts of the world. The social media
platform adequately helps the
organizations to internationalize their
business and attain international
customers and sales as well.