Managing Across Borders

Running Head: MANAGING ACROSS BORDERS
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Managing Across borders
12/27/2018

MANAGING ACROSS BORDERS
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Executive Summary
Business organisations operate within the society, which includes the aspects of socio-
cultural aspects or issues to function and succeed over time. It has been found that these
factors influence the business decisions and activities in the future years. The essay will be
mentioning the operations of the business organisation, Wesfarmers in different locations,
specially focusing on the Australia and India, and enlist the success factors through
overcoming the challenges faced by the firm. Wesfarmers has attained efficiency in their
operations through fulfilling responsibilities towards various stakeholders within each of their
stores at different locations. Hence, the essay has discussed global strategies of the company
which determines the success factors of the organisation.

MANAGING ACROSS BORDERS
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Contents
Introduction...........................................................................................................................................3
Relevance of Socio-cultural Implications for managers in the course of doing business between the
countries Australia and India.................................................................................................................3
Company case study- Wesfarmers Corporation.....................................................................................5
Strategic Development of Wesfarmers..............................................................................................6
CSR activities................................................................................................................................7
Pestle analysis of Wesfarmers...............................................................................................................8
Porter’s five forces analysis...................................................................................................................9
Recommendations for the future strategic development of Wesfarmers..............................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12

MANAGING ACROSS BORDERS
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Introduction
The essay will bring about the discussion on the topic of the assignment, ‘Socio-cultural
implications for managers in the course of doing business between the countries Australia
and India’. In a business organisation, the role of socio-cultural factors is important as these
determine the cultural background of the companies operating in different countries. To
define socio-cultural factors, it can be stated that they refer to set of belief, customs,
practices, and behaviour which exists in a population. It has been known that studying and
examining the different aspects of socio-cultural environment, is necessary for the
international companies before entering into their targeted market. For the purpose of
analysing the socio-cultural environment, Australia and India has been taken as the countries
in the essay. These countries operate under different situations, and have different business
environment, which requires managers to possess unique set of skills, abilities, and qualities
to fulfil their roles and responsibilities. In addition, to the managerial capabilities and skills
they need to ensure complying with the established rules and legislations to conduct their
business. Thus, the discussion will be based upon some relevant examples in regard,
providing readers a brief understanding to the management of businesses with different
environmental backgrounds.
Relevance of Socio-cultural Implications for managers in the course of doing
business between the countries Australia and India
Businesses do not exist in isolation and the business managers need to be aware of the
changes in different cultures and society in which the business activities are carried. Every
society has different cultures and norms to which the businesses must comply to stay ahead
of other firms or competitors and attract large number of customers. Socio-cultural
environment is the combination of the social and cultural factors, in which an individual lives
in and the institutions they interact with (Ojala, 2015).
Socio-cultural factors in context to the business organisations refer to the large scale forces
within cultures and the societies which influences the activities, thoughts, and attitude of
individual’s in the organisations. The socio-cultural factors include changing preferences,
demographics, advertising techniques, and the internal environment which influences the
performance, and success of the organisations. Some of the general factors which have an