Managing Across Borders Assignment PDF

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MANAGING
ACROSS BORDERS
INSTITUTIONAL AFFILIATION(S)
[Research, discuss and identify how
‘globalization’ impacts business today, and
what international managers must know to
stay ahead of the game. Identify and discuss
how outsourcing and off shoring contribute to
globalization using a company case study to
identify the challenges, opportunities and
problems that globalization presents.]

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EXCECUTIVE SUMMARY
This report has been prepared after making analysis of a case study in which
globalization has been the core reason behind the success of the company in international
market. By making study of articles and academic reviews about the term globalization,
outsourcing and off shoring, this report has been able to identify the challenges, opportunities
and problems associated with globalization. Successful international companies are the ones
who are operating in diversified countries with sound decision making teams and have
implemented technology and media in their systems. Although countries have adopted
globalization in their economies, controversies and issues regarding it can also be identified
in literature. To understand the topic more precisely and features required in global managers
for managing globalization in their company, this essay will use Coca Cola’ case study. Since
the company has been outstandingly performing in international context, it will assist the
readers about the way successful companies’ deals with problems in globalization phases.

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SECTION 1
INTRODUCTION
Globalization is a process in which regional societies, economies and cultures become
integrated through trade, communication and transportation. This term is mostly associated
with ‘economic globalization’ where nations gets engaged to form integrated economic
structure through foreign investments, capital flow, technology awareness and migration.
Globalization can also be referred to transnational transmission of languages, ideas and
culture through acculturation. This process has brought many impacts on environment,
political systems and cultural developments along with bringing prosperity in human and
societies. From last few decades, globalization has increased to a remarkable extent in which
all the companies are getting more involved in sharing global marketplace. Missing
regulations and spread of corruption are few of the negative impacts realised through
globalization in which main motive of the companies becomes profiteering only (Rzepka &
Hławko, 2016). Therefore many countries and WTO (World Trade Organisation) has
enabled free flow of trade among borders after making negotiable contracts and agreements
to monitor implementation of operations. Globalisation is also associated with outsourcing
and off shoring in communication process of logistics and transport. Both, globalisation and
outsourcing contributes to offer this world with high tech global civilisation. Through media
marketing and constant flow of information between countries, outsourcing and globalisation
makes many organisations realise enhanced growth in businesses (Bulajic & Domazet,
2012).

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In order to stay ahead of the game, global managers are developing key knowledge
within themselves for bringing administrative reforms in organisations. Global leaders
require leadership qualities that gears impetus innovation and critical implementation of
business processes. The globalization process requires progressive alteration in assessment of
organisations for which management requires giving consideration to the human resource
management of the firm (Kapoor, n.d.). For managing diversified cultures and regions,
organisations involve global managers who can think and manage people from global
perspective while possessing global skills and global mind. Cultural empathy and desirable
skills makes them more adaptable in workplaces where other employees seek guidance from
their global manager (Gurnani, 2015). In this changing environment, people needs to be
modified in order to adopt diversified behaviours and make changes in their attitudes to gain
long term relationship within workplaces. Through critical frameworks and models, global
mangers can give value to actions while concentrating on realities. Gaining optimum
knowledge regarding globalization, outsourcing and off shoring is required so that managers
can integrate comprehensive aspect of globalization within organisations. Nowadays
government and other responsible agents of them are studying organisations so that
regulations and protocols are followed by senior staff of the companies. Therefore, taking
necessary measures becomes significant for which companies hire top quality experts in their
global management departments (Secretariat , 2000).