University Assignment: Managing Across Borders - Nike Case Study

This assignment analyzes the Nike case study, focusing on its financial success despite facing lawsuits and negative publicity. It explores the implications of consumer reactions and the effectiveness of using third-party contractors. The assignment also defines key terms like 'neutral culture,' 'WTO,' 'Doctrine of Comity,' 'Power Distance,' and 'Femininity.' Furthermore, it addresses cultural values, their variations worldwide, and their role within a culture, referencing Hofstede's and GLOBE's cultural dimensions. The student provides a comprehensive overview of the Nike case, definitions, and cultural theories, demonstrating an understanding of managing across borders and the impact of cultural factors on business practices.

Running Head: MANAGING ACROSS BORDERS
MANAGING ACROSS BORDERS
Name of the Student
Name of the University
Authors Note

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A1: What does Nike’s continued financial success, in spite of the lawsuit, suggest about
consumers’ reactions to negative publicity? Support your answer with real-world examples?
Nike has been a consistent sports brand that has been progressing and giving a tough
competition to the other leading sports brands. Their marketing strategies has definitely
helped them in bringing the brad of Nike to the mass and has successfully mass and has
created the brand value for which the company has a lot of profits. Nike has successfully
enabled its financial stability over the last 10-15 years hence the brand is quite famous for
holding its market and making profits in every year, gradually progressing and enabling their
brand value to the most. Thus the fact of financial success is surely an area to highlight. Nike
has been releasing and coming with new ideas and products applying various kinds of
technologies as there are a lot of other competitors in its market. It has successfully made its
place quite prominent despite the barriers that it has faced. The designs, development and the
marketing has always been on par with each other, hence the brand value and the status of the
company has been intact. Thus Nike in spite of facing a lot of problems has successfully held
its place to be one of the leading sports brands in the world.
The controversial Kaepernick Campaign also a very highlighting fact that tend to
decrease the brand value of Nike. Thus the factor of negative publicity was harming the
market of Nike. But the immediate reaction and actions taken to remove and work against the
matter saved Nike from losing its grounds. Even Nike executives has faced frequent problems
regarding their adjustment for their products, by the university students regarding the
“sweatshops”. Nike immediate actions had been commendable and gradually helped it in
keeping its name (Frost, 2019).

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A2: Would the use of 3rd (or 4th) party independent contractors insulate MNC’s from being
attacked? Would that practice offer MNC’s a good (of bad) defensive shield against
potential charges of abuse of ‘their employees’ Why or why not?
Third and fourth party always affect the independent working abilities
of a company. Hence the independent working capability of carrying on tasks and managing
work of the employees are affected as well. Therefore the MNCs are facing huge problems as
the 3rd or 4th party are consuming their market. Therefore the working ability of the
employees as well as the independent mode of working is getting problematic. The 3rd and 4th
party does not offer any defensive shield as the company is unable to provide the amount of
work that it was supposed to get due to the functioning of the 3rd and the 4th party. Therefore
the potential and the charges of the employees is not shielded but in case charges come up
against them (Monshipouri, Welch & Kennedy, 2017).
Neutral culture It is a mode of culture that is based on the rationality of the culture and the emotions are
ignored and held in check.
WTO WTO stand for the World Trade Organisation, it deals with the trading and the merchandising
and commercial matters all over the world. It ensures the global trade flows and maintains the
security in trading.
Doctrine of Comity It is the comity is the principle that legally dictates the jurisdiction to recognize affecting the
judicial decrees and decisions.

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Power Distance
It is denoted by the strength of the societal and the social hierarchy. This ensures the extent f
the lower ranks compared to that of the higher ranks of the individuals of the society who
accepts and also expect that power is distributed unequally.
Femininity It is a term that is used to denote the factors and the aspects of the attributes that differentiates a
female from a male and refers to the girlishness or the womanliness of a feminine personality.
C1: What is meant by the term ‘value’? Are cultural values the same worldwide, or are there
marked differences? How does your answer relate to the role of values in a culture?
Value is the term tht is useed to define the aesthetics and the merit, worth,
effectiveness, use, utility of any type of product work or the mode of phenonmenon that has a
definite outcome and may have a usefulness or a definite outcome.
No the cultura values are not the same world wide. They areneber the same. There
may be similarities but the values that are assigned culrurallly are not eaqual. Each and every
culture has definite mode and kind of value (Stephan & Pathak, 2016).
Values are assigned to the cultures as the culture develops; the values are inegrated to
the followers of cultre and ow they percieve it. The value of the cuktures also depend on the
interpretation and the likliness of the followers of the culture as well (Kenter, 2016).

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References:
Frost, S. (2019). Nike In Politics: How Political Consumerism Impacts Corporate Social
Responsibility.
Kenter, J. O. (2016). Shared, plural and cultural values. Ecosyst. Serv, 21, 175-183.
Monshipouri, M., Welch, C. E., & Kennedy, E. T. (2017). Multinational corporations and the
ethics of global responsibility: Problems and possibilities. In Human Rights and
Corporations (pp. 123-147). Routledge.
Stephan, U., & Pathak, S. (2016). Beyond cultural values? Cultural leadership ideals and
entrepreneurship. Journal of Business Venturing, 31(5), 505-523.