Managing Across Cultures

Managing Across
Cultures

Contents
INTRODUCTION..........................................................................................................................3
MAIN BODY.................................................................................................................................4
TASK 1...........................................................................................................................................4
Explain various cross culture factors which influence manager and management of an
organisation............................................................................................................................4
Various theories which helps company in solving problems faced in other countries and
increase performance of company..........................................................................................7
CONCLUSION-...........................................................................................................................13
REFERENCES.............................................................................................................................14

INTRODUCTION
Main objective of this report is to understand the concept of cross culture faced by an
organisation. Cross culture refers to a concept that helps in reorganizing various difference
between people of different countries and backgrounds (Bennett and Hodkinson, 2020). With
the increase in globalisation it’s important for organisation to understand the concept of cross
culture. Globalisation refers to a process in which goods and services are easily moved from one
country to another. Internationalisation of business helps in creating global image of a company
and also enhance profitability and future growth for business. While cross culture refers to a
study of cross culture management which defines the impact of societal culture on managers
and management practices of an organisation. When a company established their business in
other countries they face many cultural problems such as language, belief, ethical values,
religion and so on. Cultural factors of a country are totally different from other countries. While
cross culture management helps an organisation and its manager to effectively interact,
understand and easily deal with people belongs to other countries. For this report Tesco is
taking into consideration. It is a multinational retail company founded in 1919, headquarter is
in Hackney, London, UK. It has more than 7005 number of locations. While more than 423,092
numbers of workers are efficiently working with it. This report includes various issues of
management and organisation & various problems related to issues faced by company related to
international staffing across different culture. Other than this it includes various leadership,
motivational, communication, negotiation, team working and decision making theory of
management.
MAIN BODY
TASK 1
Explain various cross culture factors which influence manager and management of an
organisation.
Culture refers to a set of characteristics, values, attitudes, behaviour and so on which form
a people way of life and which is transfer from one generation to another. While national culture
refers to the norms, behaviour, beliefs, customs, values which is shared by the population of a
nation. It includes specific characteristics such as language, religion, ethnic, culture history and
traditions. Cross culture refers to a concept of management that helps in reorganizing various

differences between business people of different nations on the basis of background, ethnicities
(Berry, 2019). With an increase in globalisation it’s important for business to study the concept
of cross culture. In context of selected firm, they need to effectively analysed cross culture so
that they can efficiently run their business in an international market. Selected company face
many problems related to cultural factors such as language, religion, social norms, ethical
values and so on. On the other hand, they also face a problem related to HRM functions and
practices of management. In context of selected company, their workers face many cultural
problems at the time of working in another country. Language barrier cause a failure in effective
communication with subordinates which create problems within organisation. In context of
selected firm, various cross culture factors which influence management and managers of an
organisation are mention below:
Communication- It refers to a fact, idea, feelings and information which is transfer from one
person to another and make them understandable (Chen, Lee and Hwang, 2018).
Communication is the biggest problem faced by a company at the time of entering into new
market. Every country has its own and different language as compare to other countries. People
with different cultural background have their own view towards a particular situation or issue
because of their language differences. For success of an organisation it’s very important that
management can clearly defines its goals and objectives to all members. Which is quite difficult
for company at the time of doing business in other countries. Communication barriers creates
conflicts and misunderstanding between management and its foreign clients. Which will reduce
their growth in international market and cause a big loss for company. In context of company, if
they want to achieve higher growth in international market they need to effectively understand
language of other country. So that they can easily communicate with their partners and
employees of different country. They need to provide proper training and help their employees
to learn language of other country. So that they can also work with their full efficiency and
productivity.
Values and Attitude- At a time of internationalisation of a business they face different cultures
and every culture have their own attitude towards business. Attitude is derived from cultural and
social belief of a person. While values refer to the core principles and ideals on which the whole
society exists. Values is made up from three important parts that is custom, beliefs and culture.
This will create a big problem for managers and management of an organisation at the time of