Importance of Hofstede Cultural Dimension in Managing Cross-Cultural Issues

Running Head: Managing across Cultures
Managing across
Cultures
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Managing across Cultures 1
“Hofstede Cultural Dimension”
Yes, the fact is true that in order to successfully manage the cross-cultural issues present
with the company, it is important for the managers to understand and apply Hofstede model in
the environment. Hofstede cultural dimension helps the organization to understand differences
present between different cultures prevailing in the worldwide environment. The cultural
dimension provides details about diverse cultures prevailing in the environment and how they are
different from each other in the environmental setting. This aspect helps the managers in
understanding the behaviour of the employees and how they can successfully keep the
employees interested in the activities of the company. Behaviour of a person can be judged by
looking at the cultural features prevailing in their background (Bakir, Blodgett, Vitell, & Rose,
2015).
It should be noted that the culture of the country place a crucial role in keeping the
employees satisfied in the organization. For instance, a Muslim expatriated has started working
with the company Apple at US location. Then it is crucial for the managers to understand the
Muslim culture before talking to the employee and asking them any personal question. Hofstede
analysis in this case will help the manager to understand the sensitive points of the employee and
will not talk about them, instead they will start conversation on a common topic that will help
them to effectively communicate with the employee (Beugelsdijk, Kostova, & Roth, 2017).
Therefore, it should be note that it is essential for the managers to implement Hofstede
cultural dimension in the business so as to successfully increase the employee satisfaction in the
business environment. There are six factors examined in the Hofstede analysis that are power
distance, individual vs. collectivism, masculinity vs. feminism, uncertainty avoidance, long vs.
short-term orientation and lastly indulgence vs. restraint. Power distance index explain the
degree to which there is unequal power shared in the country. Higher the level of PDI shows
more inequality in power that has been consistent from the history. Further, individual vs.
collectivism explains the strength of ties that are maintained by people in the community
(Saleem, & Larimo, 2017). High IDV score explain that people of the country prefer taking care
of immediate family member only; they do not like managing the expenses of extended families
as well. These kinds of people need privacy in life and prefer individual growth as well.
Masculinity vs. feminism aspects explains the distribution of role between men and women in