ManAGING ACROSS CULTURES LESSON 1 - 10 Changing global context

In this assignment, we will discuss Managing Across cultures creates chances, dangers, and difficulties. Firms acquire a competitive advantage by anticipating change and then seizing appropriate opportunities, frequently global ones. Operating in this dynamically changing global environment, however, also brings risks and obstacles. It specifically demands the ability in working with consumers, suppliers, and strategic partners from a variety of cultural backgrounds as well as managing people across cultural boundaries.