Managing and Developing Innovation

MANAGING AND DEVELOPING
INNOVATION

Contents
Introduction of the product...................................................................................................................2
Market and customers, Market Size and Trend.....................................................................................2
Target Market & Customer....................................................................................................................4
Competitive Analysis and Estimated Market share...............................................................................7
Finance forecast (cash flow)..................................................................................................................7
Finance forecast (capital funding).........................................................................................................8
Finance forecast (Break even Analysis)..................................................................................................8
Conclusions............................................................................................................................................9
References...........................................................................................................................................10

Introduction of the product
LI-FI lights will launch light bulbs, which are enabled with artificial intelligence, and sense
mover enabled lights as an innovative product. The product will be named as “AI bulbs.”
Artificial intelligence is evolving at high speed where various industries are being affected.
The product has an attribute of sense mover. For example- this light will operate according to
their mood where the light senses the person`s feeling before he enters the room or bathroom.
Although, this idea depends on the amount of sensation used in bathrooms, bedroom, dining
room, guest room and kitchen. By enabling the light with AI featured, which will stay all
ahead in the technology curve and ultimately reap the benefits of the near future opportunities
[2].
Market and customers, Market Size and Trend
Increasing demand for the connectivity, security, faster data, transmission, and bandwidth has
boosted the development and implementation of Li-Fi technology. The market reports reveals
the development era in the advancement of the Li-Fi technology. Companies such as Philips
and general electric started their investment in Li-Fi lights, which is due to huge market
growth. It is expected that 70% increase in the forecasted period. Tremendous growth in Li-Fi
technology is the consequence of Li-Fi signal` capability to spread the connection especially
at a speed which is 100 times faster than the Wi-Fi connection at the rate of 224 gigabytes
each second. The main players in the emerging fidelity market are Koninklijke Philips N.V.
(Netherlands), Acuity Brands, Inc. (U.S.), Velmenni (Tartu), and FSONA Networks (U.K.).,
and others [5].
According to industry trends, it is seen that this component segment has divided into
applications, optical sensing, photo detector, and microcontroller. As this application segment
is divided into smart phones and advanced tracking, it is seen that the market of Li-Fi
technology is estimated to increase in the Asian region and further North America is

accounted to have larger market share. Youth uses it for their comfort and enjoyable mood
and middle-aged people use it for convenient purposes [4]. Market trends for usage of AI
startups are-
(Source: [1])
(Source: [2])