Managing and Planning an Event

Managing and Planning
an Event
1

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Sources of market and customer research to inform event plans...........................................3
P2 Key principles of developing event plans in line with customers..........................................3
LO 2.................................................................................................................................................4
P3 Policies and procedure of event and how it is implemented..................................................4
P4 Produce policies and procedure for event..............................................................................4
LO 3.................................................................................................................................................5
P5 Identify resource required to deliver event.............................................................................5
P6 Key management skills required to manage event.................................................................5
LO 4.................................................................................................................................................6
P7 Discuss method for monitoring success of event...................................................................6
P8 Examine how to deal with variances in event........................................................................7
P9 Results of monitoring success of event and recommendation for improvement....................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION
Event management is rapidly growing in recent times. There are many new types of events
emerged and done. However, there are some trends are emerged as well. New customer needs
are to be fulfilled. Also, there are some policies and procedure followed in it. Many new
resources are available for doing an event. it is necessary to manage and monitor event so that it
is completed successfully. for this it requires effective management skills. there has to be proper
monitoring of event (Bui and Tran, 2017).
this report will describe sources of market and customer research. also, principles of event
plan is discussed. moreover, policies and procedure of event will be mentioned. Alongside,
resources required in event and management skill for managing event will be described. the
methods for monitoring and evaluating event will be explained as well.
LO 1
P1 Sources of market and customer research to inform event plans
Customer has to made aware about event which is organized. this allows in attracting them.
there are some sources of it.
market research – it is a source in which market research is done to collect and gather data and
info about planning. this also allow in finding out trends in event planning.
Social media – This is a source from where info is gathered about event plans. this gives insight
about different types of events and customer feedback regarding it.
Event companies- through this source it allows in getting description about event plans. there
data is gathered about planning done in it (Jepson and Clarke, 2016).
P2 Key principles of developing event plans in line with customers
Every event has to be agreed with customers. this is because it helps in identifying
requirement of event and planning accordingly. In this there are several principles which is
followed. they are mentioned below as :
Developing records – it is a basic principle followed in event planning in which all details
regarding cost, expenses, etc. are showed and maintained. they have to maintain proper records
of client and plan it as per their requirements.
Transparency- the budget and planning must be transparent which will help in gaining trust of
customers. here, qualities of budget like simple, flexible, etc. has to be transparent.
3