Dream Sales Machine Ltd Event Planning and Management Report

This report provides an overview of event management and planning, covering various aspects from different management models, resources required for effective events, and key management skills through pre-event briefing and delegating. It explores different approaches to monitoring and evaluating event success, including the use of KPIs, attendee surveys, and social media. The report also offers recommendations for future event evaluation, such as leveraging digitalization and account-based event marketing strategies. The conclusion emphasizes the importance of planning and management in event execution, along with the EMROK model for event knowledge and skills. References include relevant publications on event management and planning.

Event management and
Planning

 INTRODUCTION
 Presentation 1
 Different management models which used in the range of events
 There different approaches to managing the different type of events
 The resources which are required to deliver the effective event
 The key management skills required to effective events through pre-event briefing and
delegating.
 Presentation 2
 Different approaches to monitoring and evaluating event success
 Recommendation for monitoring and evaluating events in future.
 CONCLUSION
 REFERENCES

INTRODUCTION
Event management and event planning are turned out to be tossed around
interchangeably as they are the two different things in the perfect manner (Palo, 2016).
Planning and managing are the two distinctive functions as it has creating the problems
with the clients.

Different management models which used in the range of
events
the EMROK model which is the three dimensions
description the knowledge and the skill which are
more level of essentiality regarding the creating,
developing and delivering the events is respective
manner.
 the frameworks of the knowledge and process
which are used in event managements in order to be
customized to meet the need of various culture,
government, education programmes and the
organization in perfect manner.

There different approaches to managing
the different type of events
 The different approaches which have been required to have he conducting the different
events are such as sponsorship is the techniques which can be used as have reduction in the
cost impact of attendees in order to take the advantage in respective manner (Bui and Tran,
2017).

The resources which are required to deliver the effective
event
the potential rooms and function resources groups and respective items in perfect manner
the website and blogs for the event experts such as the planner lunges, event planning
blueprint and many more.
There is the resources of the communities and networking to have the clear level of
speaking to different marketers and creation of the virtual resources for the
recommendation’s community.

The key management skills required to effective events through pre-event
briefing and delegating.
The event manager has to plan more than one
event at particular times so there is need to be
organised.
 the responsibility to negotiate with hotels, the
discussing the menus with catering managers,
meeting the specific vendors along with manways
more task to perform.
Communication skill has the need to be perfect
Being multitasker and creatives is playing the role
of problem solving’s

Presentation 2
Different approaches to monitoring and evaluating event success
There are keep the monitoring and evaluating
with helps the different KPI
The events specific check in
Attendee satisfaction survey
 Net promotors career along with number of the
active community members
 Speaker engagement.
The total number of registration with this
metric

Recommendation for monitoring and
evaluating events in future.
the digitalization aspect
the social media to have the handling of shoutout and hashtags
Keeping tracks on he mentions hashtags will be helpful in
understanding the social media as the well as saving the
attendees.
C-level executives is bringing in the most registrations, that is
definitely a noteworthy data point
 the account-based event marketing strategy,
 identifying the target accounts will have the influenced by
events is an important metric to tract for event success

CONCLUSION


From the above file , it can be concluded as Planning and managing are the two
distinctive functions as it has creating the problems with the clients. The range of
events as the EMROK model which is the three dimensions description the knowledge
and the skill. The model have they been working current the version 3 as the
dimension to be delayed as the domain, phases and the processes.

REFERENCES
Palo, E., 2016. Managing and Planning an Event for Case Company X.
Bui, Q. and Tran, F., 2017. Planning and managing a corporate event: case: Event Activation
Galaxy Studio Samsung S7/S7 Edge.
Mashiach, T., Fifield, K., Buckles, S. and Lambert, M., EVED LLC, 2017. Systems and
methods for managing events. U.S. Patent Application 15/676,824.
Di Vita, S. and Wilson, M., 2020. Planning and Managing Smaller Events: Downsizing the
Urban Spectacle.
Devine, A., Boluk, K. and Devine, F., 2017. Managing social media during a crisis: A
conundrum for event managers. Event Management, 21(4), pp.375-389.