Planning and Allocating Resources for Small Business Objectives

This content discusses the main considerations and strategies for planning and allocating resources to achieve small business objectives. It also explores the benefits and drawbacks of transnational business strategies and different processes of customer relationship management for small businesses.

Main considerations a small business or social enterprise
needs to address when planning and allocating resources
to achieve business objectives.
Small business is usually owned independently which is
limited in size in order to gain operational performance and
productivity (Burns, 2016). Small business objective helps in
effectively maintaining the profitability by ensuring that the
revenue of the business tends to stay ahead of the cost
business. It helps in controlling the cost and helps in
maintaining the profit margins for the company. Planning
adequate degree of resources such as premises and equipment
which helps in effectively allocating various range of
resources in order to meet the small business objectives. It is
very useful in effectively identifying the key resources and
skills in order to develop high degree of job specifications.
The key consideration which in turn has to be taken into
measure by effectively articulating the goals, vision and
objectives of the company. Effectively understanding the key
aspects associate with the employment legislations is one of
the most prominent measure to carry out small business or
social enterprise which helps in addressing, planning and
allocating resources in order to attain business objectives
(Tidd, and Bessant, 2018). Establishing the optimum
organizational structure and effective human resource
management helps Assael Architecture Ltd. to allocate
resources in order to attain business goals and objectives.
Project management techniques such as Gantt charts,
timeline, work breakdown structure and critical path analysis
are considered to be the key prominent measures which in
turn helps in effectively attaining the goals and objectives of
the business. Developing an effective business plan and
evaluating the key resources to carry out the business is of
utmost importance which eventually leads to high degree of
operational goals and objectives. However, use of key
networks, outsourcing and key external advisers are
considered to be of utmost importance (Gruber and et.al.,
2015). Team building and performance management,
retention and recruitment of the employees is very useful as it
helps in addressing the needs of the small business to attain
the goals and objectives of the company.

Small business can develop transnationally and determine the
benefits and drawbacks.
A transnational sale tends to carry out in more than one country.
A transnational business strategy is one of the most prominent
international business structure which has more business to carry out
their operations with cooperation and interdependence between various
locations of business nationally and internationally (Stokes and et.al.,
2016). A transnational business strategy is very useful because it is
considered to be a less costly affair which has it privatising global
standardisation and improve the efficiency and productivity of the small
business. Moreover, a translational business has a centralising to
effectively use various set of resources which helps in cutting down the
cost of the Assael Architecture Ltd. business.
Transitional sales is considered to be one of the most prominent
method associated with the sales when sales representative tends to seek
out various degree of prospect and it also helps in developing
relationship with the customers. Transactional business model is
considered to be an online business method where users tend to engage
in various set of transitions which helps in generating revenue by
charging commission fees from the users in order to carry out successful
transaction.
One of the biggest advantage associated with the
transnational strategy is that it helps small businesses and expanding
their operations of the business because it helps the organisation in
adapting to specific strategies for higher market share and profitability
(Goworek and et.al., 2018). Translational strategy is also an effective
measure for the company because it helps in saving the expenses of the
small businesses and employing cheap labour and raw material within
the Assael Architecture Ltd. Company. It is also very useful in
implementing good things and culture of various international countries
into the business which helps in providing higher degree of quality
services to the customers.
One of the biggest disadvantage of transnational strategy for the small
business is that company do not have complete understanding of the
international market which can be influencing for the business. High
degree of legal, operational, political risk is one of the most influencing
factor which in turn largely affects the operations of the business (Kirton,
and Greene, 2015). This in turn also results in loss for the Assael
Architecture Ltd. Company. High degree of loss of control while
carrying out transnational sales within a small business is also one of the
key disadvantage associated with this strategy.
Customer relationship management for a small business is considered to be of
utmost importance because it helps the team and individual in effectively managing the sales
effort and customer communication (Crane and et.al., 2019). An effective customer
relationship management is considered to be of utmost importance as it helps the team in
effectively evaluating the shortening sales cycle and effective repeated sales process.
Effectively assessing the value of the customers and also retaining and acquiring customer’s
needs is one of the most prominent of the most prominent approach in building customer
relationship. The company must focus on developing customer care programmes and also
affective channels for customer communication in order to analyse the needs and problems
(Storey, 2016). Effective customer communication and resolving their issues helps in
building higher degree of customer relationship which in turn eventually leads to higher
operational growth and sustainability. Moreover digital platforms are also one of the most
Prominent measure because it helps in developing effective customer relationship which
includes email marketing, online chats, forums, mobile devices which helps in providing real-
time solutions and responses to the customers. Online ratings and testimonials are also one of
the most prominent feature which are very useful for developing customer relationship
management for the Assael Architecture Ltd. small business and social enterprises. Use of
effective social media platforms such as Instagram, Facebook, Twitter, et cetera considered to
be the key prominent platforms which helps in building high degree of relationship with the
customers which eventually leads to higher profitability and sustainability of the small
business. Customer relationship management is used within a small business in order to
manage clients, contracts and also create high degree of sales lead. It is very important and
helps in tailoring the market needs and also eventually leads to higher sustainable growth and
efficiency of Assael Architecture Ltd. Developing a network development program and value
proposition development in turn is considered to be as one of the most effective measure
because it helps in developing relationship with the customers. Customer portfolio analysis
helps in evaluating the needs and want of the customers (Hillary, 2017). This way it is
considered to be very prominent in delivering the quality products to the customers.
Moreover, customer life cycle management and value proposition development are also one
of the most effective measures because it helps in improving better relationship with the
customers.
Different processes of customer relationship management for a small business or social
enterprise.