Managing and Running a Small Business, Hospitality Start-Up
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This report includes all the details that are necessary for the stage of start up to manage the operations of the business so that it can achieve success in the market.
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MANAGING AND RUNNING A SMALL BUSINESS, HOSPITALITY START-UP
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Table of Contents Table of Contents.............................................................................................................................2 INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 P 1The main considerations a small business or social enterprise needs to address when planning and allocating resources to achieve business objectives...............................................3 P2 Various Process of customer relation management for social and small enterprises.............4 P3 How small business can develop transitionally and its pros and cons...................................5 P4 Monthly cash flow statement including fixed and variable cost............................................7 P5 How break even analysis is used in a situation......................................................................9 P6 Key financial statement and how it contribute in successful management..........................10 P7 Key legislations as well as regulations that have various implications on small as well as social enterprises........................................................................................................................11 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................12
INTRODUCTION This report includes all the details that are necessary for the stage of start up to manage the operations of the business so that it can achieve success in the market. This report contains assessment of issues such asplanning and allocating resources to achieve business objectives. Differentprocessesofcustomerrelationshipmanagementforasmallbusinessorsocial enterprise. Small business can develop transnational and determine the benefits and drawbacks. Annual itemized monthly cash flow forecast, showing fixed and variable costs set against income for a specific organization. Break- even analysis could be applied to an organizational situation. financial statements for an organization in relation to how they contribute to the successful management of the organization. Legislation and regulations that have implications on small businesses or social enterprises (Gregg and Lodato, 2017). MAIN BODY P 1The main considerations a small business or social enterprise needs to address when planning and allocating resources to achieve business objectives Determine the Scope of the Project- It is important that duration of project is assessed and match it up with its scope so that resources allocated are right(Karadağ,2018). With the scope of the project company will be able to assess that how much investment of resources will be viable for it. Identify the Resources- This aspect is concerned with making sure that resources such as personnel, equipment and venues where it will take place are available with the company or not so that they can keep up with it. Evaluate the Human Resources- With the help of this aspect the company will be able to list the role and responsibilities of every employee so that suitable and interested employees are assigned the area they can excel in and achieve the goals of the company (Chung and D’Annunzio-Green, 2018). Determine the priority of the project- It is necessary aspect if the company deals with more than one project at a time and are capable of multi task then it will be helpful to prioritize the project. It is necessary that company focuses on those than needs to be delivered first and on the basis of that they can allocate the resources.
Resource Allocation Plan- This plan must involve all the information that is decided till now and the details covered must be such as responsibilities of the employees, specifications of the tool, purpose of the project served and the date before everything needs to be finished. Also it is important to review the plan so that anything left can be added to it. Prepare for Emergencies- It is necessary that company calculates the uncertain events such as sick leaves of employees, manage their stress. Also the strength of equipment or its failure between the task if this happens company will have to face with another challenge(Ahmad, Bakar, A.R.A. and Ahmad,2018). That is why it is necessary to have a contingency or backup plan so that any uncertainties which affect the operations can be handled. Make sure that team is aware of it- Before the allocation of resources it is necessary that manager of the company consults with the employees and they are aware of the decision taken by the company. if the company sets the time of the project on the basis of their speed of work and hire equipment that is appropriate for the work and for them will help them to allocate it in a better way (Mxunyelwa and Vallabh, 2017). P2 Various Process of customer relation management for social and small enterprises Consumer Relationship management focuses on the way where firms tries to build as well asmaintainastrongtypeofrelationshipwiththeirconsumersthroughimprovingtheir experiences. It is consider as one of the key regarding business success. A good consumer relationship enables consumers enables consumer to retain with the firm that improves brand as well as profitability of an entity(Karadağ,2018). There are various process and ways through which social and small entity can build as well as maintain CRM involves. Generating brand awareness- It is vital for attracting people for firms to make them aware regarding effectiveness as well as features of products and services of the brand. If people do not have knowledge regarding products as well as effectiveness of some products they do not prefer buying from such unknown brand products. So regarding to this step social as well as small business needs to generate brand awareness and performing market awareness. Acquiring leads- When the consumers aware regarding the effectiveness of products as well as services then the firm needs to boosts them to engaged with brand through asking them they can
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share their details of E-mails so that consumers are make aware regarding offers as well as others. Within such step firm needs to focuses on E-mail as well as Communicating with consumers as well as impacting them. Converting leads into consumers-After boosting them to connect with the firm, small as well as social firms needs to convert all leads into consumers through giving them several special offers as well as discounts on several products. It is also vital to note thatcommunication is consider as one of key success within a firm that needs deciding of chosen best tools as well as various platforms where they can communicate with their consumers. When firm communicate as well as gives special offers then consumers becomes agree to purchase goods. Providing superior services- After making agreed to consumers as well as converting leads into consumers as firm needs retaining them for long period of time(Ahmad, Bakar, A.R.A. and Ahmad, 2018). Through giving unique features of services and products at more fair prices and as well as affordable price. To connect with consumers on regular basis as well as keeping them updated regarding new features ,arrivals ,discounts that makes them feels very secured as well as improves their relation. Ways how social business aids to develop transnational with various drawbacks and benefits. One of the best way for developing it to improves the market strategy as well as marketing functions that enables firms to target consumers as well as promoting goods. Selection is consider as one of the appropriate as well as best mode regarding communications through which they can communicate with the consumers as well as promoting goods(Bikse, Lusena–Ezera. and Rivza,2018). Here selection is consider as one of the best as well as appropriate modes regarding communications through which they can easily communicate with consumers as here communication is consider as one the key strategy for the developmentas well as expanding business and also attracting consumes up to a great extent. P3 How small business can develop transitionally and its pros and cons It is necessary for small business to grow and develop so that they are able to sustain in market for long term. However, these business are different from large ones thus they need to find out new way to grow in the market. There are various models and concept through which small business can develop. Here, transaction ally refers to growing beyond a nation boundary. It is highly useful in entering into new markets. But in order to develop transactionally small firms must determine target market and then wide their scope. Besides that, the suitable to expand into
other countries is by improving marketing strategy. In this they can find out target market and then create awareness about product and service. It enables in easily reaching audience and in effective promotion. Moreover, in this business can use effective model of communication. This allows in interacting with customers and attracting them. Furthermore, key message of using product is delivered to customers that makes things easier to engage in buying company product. In this concept there is another way for small business to develop transactionally is with help of pricing strategy. Here, they can offer products and services at low prices. So, it will be useful in attracting large number of people(Ahmad, Bakar, A.R.A. and Ahmad, 2018). Thus, profits and sales will be increased. Also, it is evaluated that products offered by them are unique and consist of new features so in this penetration pricing strategy can be applied. With that it is easy for them to enter in new market and compete with large companies.One of the best way for developing it to improves the market strategy as well as marketing functions that enables firms to target consumers as well as promoting goods. giving unique features of services and products at more fair prices and as well as affordable price. To connect with consumers on regular basis as well as keeping them updated regarding new features ,arrivals ,discounts that makes them feels very secured as well as improves their relation.Furthermore, customer are highly attracted towards low price products as well.But there are some benefit and drawbacks to develop business transactionally. It is specified as below Benefit In this new opportunity of growth are identified across in different nations. It is easier to establish social field in those countries. . It makes entrepreneur flexible or increasing ability to adapt changing situations. They can better explain uses of resources and social networks as well. There are various models and concept through which small business can develop. Drawbacks There are certain drawbacks as well of it. Here, stafd required in it is few so operations are not performed up to high standards. Besides that, working condition are also not proper as there is high production with less investment. In addition to it, profits earned are from overseas market rather than local one. Also, business has to follow various international laws and local market is ignored in it.
Thus, it is found that develop transactionally small business enable in making things easy to analyse market and make changes in it. Besides, with proper and effective promotion growth is done. But there are some pros and cons as well of this concept. P4 Monthly cash flow statement including fixed and variable cost In every business there needs to be prepare a cash flow statement so that it is evaluated how much is fixed and variable cost(Bikse, Lusena–Ezera. and Rivza,2018). The budget is prepared for particular time period. The CFS shows how much cash is generated and from which source. Particu lars Jan uar y Febr uary Ma rch Apr ilMay Jun eJuly Aug ust Septe mber Oct ober Nove mber Dece mber Cash inflows Openin g cash inflow 700 08300 106 82 131 45.8 8 156 91.4 5 183 18.4 3 210 26.4 8 238 15.1 6 2668 3.94 296 32.1 9 3265 9.19 3576 4.11 Sales revenue 100 00 1020 0 104 04 106 12 108 24 110 41 112 61.6 2 114 86.8 6 1171 7 119 51 1219 0 1243 4 Other income 200 02000 200 0 200 0 200 0 200 0 200 0 200 02000 200 020002000 Total cash inflows 190 00 2050 0 230 86 257 57.9 6 285 15.7 7 313 59.2 4 342 88.1 1 373 02.0 2 4040 0.53 435 83.1 2 4684 9.14 5019 7.85 Cash
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P5 How break even analysis is used in a situation A break even point state that at which stage business will be profitable. It means that how long will it take for business to be in profit. This gives an insight on time period required to earn revenue in the market. Therefore, this analysis is applied in different situations that depends on business(Savolainen, 2018). Here, it is applied when business want to enter in new market. With help of this, it will be easy for business to predict time required to be profitable in that market. Moreover, it will provide them relevant data that how much sales is to be done to generate revenue of product. So, according strategy is developed and market analysis is done. It is beneficial to estimate growth as well. Break-Even analysis ParticularsFormulaFigures Selling price per unit10 Variable cost per unit6 Contribution per unit Selling price per unit - variable cost per unit4 Fixed cost20000 BEP (in units) Fixed cost / contribution per unit5000 BEP (in value or monetary terms) BEP (in units) * selling price per unit50000
Units need to sell for attaining desired profit margin ParticularsFormulaFigures Fixed cost or expenses20000 Desired profit5000 Contribution per unit4 Number of units required to sell Fixed cost + desired profit margin / contribution per unit6250 P6 Key financial statement and how it contribute in successful management In business there are different types of financial statements that are prepared. These all allows in analyzing financial performance of business. Along with that, it becomes easy to find to identify income and expenses(Strobl. and Kronenberg,2016). Hence, from above statement it is stated that inflow of Cash is increasing in every month with slight variation in amount. Thus, there is rise in revenue as well. Hence, Total revenue of each month increases to some extent. However, in similar way there is rise in outflow of cash as well. So, business require expense so some amount that is invested or incurred on operations. But it is analysed that cash outflow is less than cash inflow in each month. So, there is sufficient operating cash in business and profits earned is also in good amount. Therefore, company can invest in more areas which will help in their growth. So, when there are more profit than it shows company is highly profitable so, in each month, company find growth and it is a good indication for company. However, in context of break-even analysis it can be said that it is one of the best strategy which shows actual point of profitability and gives an insight on time period required to earn revenue in the market. With help of this, it will be easy for business to predict time required to be profitable in that market. Moreover, it will provide them relevant data that how much sales is to be done to generate revenue of product. With above data it is interpreted that company break even point is 6250. Hence, it requires effective strategy to be built for generating profits.
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P7 Key legislations as well as regulations that have various implications on small as well as social enterprises. Key implications and legislations that plays a vital roles as well as enables social as well as small business actions within an effective manner as well as also prevents themselves against various laws. Here business environment changes within nature as well as changes can impact the performance of the entity(Savolainen, 2018). There is a need for small as well as social entity to applies various regulations such as safety related regulations, employment law ,compare as well as security laws as well as others. Workplace safety and health- Staff members are unable to prefer with firms who are unable to have protect safety workplace as well as unsafe working environment ,through implementing such acts, firms can also prevent staff members as well as itself against serious hazards as well as injury. It also aids firms out in enhance firms out within enhancing staff retention rate. Anti discriminate act- Here legislation also plays a vital role as according to act, staff can boosts to all staff members to increases their relations with their co- workers through respecting each other’s values. Firms also prevent staff against discriminate on the basis of the gender, race, culture as well as feel valued(Strobl. and Kronenberg, 2016). Firms also needs equal as well as fair opportunities to all the staff members to all the staff members as it is also beneficial for both employers as well as employees. This act also makes employees more motivated as well as feels valued that enables employees as well as improves workplace within environment. Employee law- It is known as vital for protecting against various lawsuits. As according to the fair labor standard act, firms also focuses on overtime pay as well as standard of wages. According to this law, staff employees have right to discussed overtime pay as well as unable to file a case against a firm. So it is said that implementing as well as following this firm can also prevents itself as well as their workers against violations regarding rights. Thus from the above discussions it is focused that laws if social as well as small firms follows rules regarding such legislations as it can prevent them against lawsuits(Li, Huang. and Song, 2020). Firms also increases productivity through maintaining safety at workplace as well as also enables staff members to respect as well as provides values to each other. CONCLUSION From the above studies it has been assessed that it is necessary that company consider all the alternatives and the evaluation of market so that they can successfully assess the stages of start
up of business in the sector of hospitality as the competition is very high. It will be helpful to them if they maintain a cash flow so that they can predict the past records and on the basis of that take decisions for the future for the costs that are fixed and variable through which income of the company is not affected and they are able to meet the requirements of the business. Other than this report also includes the factors of legal and regulatory aspects that business maintaining their operations on small scale needs to follow so that they are allowed to serve in the market with the support of the government. It also focused on workplace safety, anti discriminatory act and employees so that beneficial for both firms and employees. REFERENCES Books and Journal Ahmad, S.Z., Bakar, A.R.A. and Ahmad, N., 2018. The International Journal of Management Education.International Journal of Management,16, pp.14-25.
Bikse,V.,Lusena–Ezera,I.andRivza,B.,2018.Innovativestart-ups:challengesand development opportunities in Latvia.International Journal of Innovation Science. Sohl, J.E., Harrison, R.T. and Mason, C.M., 2018. In memory: William E. Wetzel Jr. Chung, K.L. and D’Annunzio-Green, N., 2018. Talent management practices in small-and medium-sized enterprises in the hospitality sector.Worldwide Hospitality and Tourism Themes. Gregg, M. and Lodato, T., 2017. Managing community: Coworking, hospitality and the precariousfuture.AffectinRelation-Families,Places,Technologies.Essayson Affectivity and Subject Formation in the 21th Century. Karadağ, H., 2018. Cash, receivables and inventory management practices in small enterprises: Their associations with financial performance and competitiveness.Small enterprise research,25(1), pp.69-89. Li, Y., Huang, S.S. and Song, L., 2020. Opportunity and necessity entrepreneurship in the hospitalitysector:Examiningtheinstitutionalenvironmentinfluences.Tourism Management Perspectives,34, p.100665. Mxunyelwa, S. and Vallabh, D., 2017. Skills as impediment to small and medium tourism enterprises(SMTEs),EasternCape,SouthAfrica.AfricanJournalofHospitality, Tourism and Leisure,6(4), pp.1-8. Savolainen, T., 2018, March. Trust as Leadership Resource and Skill in the Services and Tourism Business: Views on Managing Intangibles in the Digital Era. InInternational Conferenceon Tourism Research(pp. 129-X). AcademicConferencesInternational Limited. Strobl, A. and Kronenberg, C., 2016. Entrepreneurial networks across the business life cycle: the case of Alpine hospitality entrepreneurs.International Journal of Contemporary Hospitality Management.
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