This document examines how small businesses can develop transnationally. It discusses the importance of customer relationship management, transactional sales, internationalisation, and other factors that contribute to business performance and profitability.
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P3. Examine how small business can develop transnationally Transactional sales –The aim of organisation is to increase the sales by using selling activities that are important for business. It is suggested to management to use transactional sales by increase sales in less time. The management of organisation should uses different activities for the purpose of delivering best quality of products and services. It is considers as activity that uses by organisation for making quick sales by increasing number of customers. Internationalisation –The meaning of internationalisation is sales of products and services across the residential country. In other words, a processofrunningandexpandingbusinessincompetitivebusiness environment so it can increase business profitability. For running a business it is important to have all resources and strategies that helps to increase the business performance. In context to, AKS IT Services. managers are using different sources and methods to run business across the border. This helps to increase the revenues and foreign investment by entering in new market. The benefits of transactional sales in AKS IT Services are as explained: Independence –A business is uses transactional sales in order to run businessindependentlywithoutantintervention,soproductivityand profitability can be increases effectively. The manager of organisation are running business by using transactional which helps to increase the selling activity. If they are able to run business then all activities can be manage properly and making the right business decision. The management of AKS IT services, are increasing their clients by selling their IT and services to customers so they feel good and increase the foreign investment (Hopkins, 2017). Lifestyle –This also helps to make the changes in lifestyle of person who are providing different lifestyle which helps to make the right business decisions. By using transactional sales AKS IT Services can be increases and maintain the good profitability in competitive business environment. It also provide a assistance to customers regarding life style and deliver them best quality of services. Brand recognition –If sales are increases of business then brand image can be maintain effectively. Thus helps to increase the business performance by maintaining higher profitability. AKS IT Services company is providing best quality of services that helps to maintain the brand image by delivering services. With the help of transactional sales brand image can be maintain effectively. Increase in revenues– Transactional sales are those sales which are uses by organisation by maintain business and expanding in other countries. AKS IT service organisation is maintaining higher profits by running business and using transactional sales. This also helps to make the foreign investment and increasing profitability. Drawbacks of transactional sales are as defined: Financial risk - While running business and expanding in other areas this drawback is facing by organisation at the time of running business. This risk is financial loss that means while making transactional sale there are many chances of investing money and no confident to get success that increase risk of financial money. To run business financial resources are important that needs in organisation for running, are difficult to maintain. This increases business risk while running a business. Lengthy process –Internationalisation and transactional sales are longer process which can create problems for organisation to run business and earning profits. As to running this, there is need to get permission from international government where business in going to establish. It is not easy for business concern to take permission and arrange the resources which is drawbacks for AKS It services organisation (Jarrett, 2019). People and skills –People are those who are participating in organisation activities that is important helps to maintain the activities effectively. Skills refers as capabilities and abilities of person which are important that can help to accept the challenges and changes effectively. In context to AKS IT Services, having a communication and coordination skill that helps to accept challenges and increase the organisational productivity. A business plan –Small business are running by strategies and making plans which helps to run and manage the activities. The manager of AKS IT Services are making plans by deciding goals that helps to reach potential customers and managing the activities effectively (Gibson, 2014). P2Explaindifferentprocessofcustomerrelationship management for small or social enterprise Customerrelationshipmanagement–Customersaremain aspectsoforganisationwhichhelpstoincreasethebusiness profitability. The managers of organisation are playing important role who understand the needs and wants of their organisation and provideproductsandservicesaccordingly.Customerrelation management is the process of attracting, buying, delivering and retainingthecustomerscontinuously.Incontextto,AKSIT Services,managementaremaintaininggoodrelationshipwith customerthatincreasebusinessperformance.Thisincreases business performance by managing all activities in small and social enterprises.Tomaintainthecustomersrelationshipdifferent process are as defined: ACTIVITY 1 P1. Demonstrate the main considerations of small enterprise which needs to address in planning while allocating resources to achieve business objectives Small business –This means a corporation, sole proprietorship, partnership are running their business in environment. It is important for small business to understand the needs and requirement of customers then provide products and services accordingly. Small organisation are privately owned organisation which is running by people in order to increase the production and profitability. AKS IT Services is small business that is providing consulting services to their clients that helps to increase the organisational performance and profitability. Planningresource–Thisisimportantfororganisationtomakeplansand strategies to run the business and organise all activities. It is a logistic and systematic activities which are run by management in order to increase the business productivity. Different types of planning resources are uses by companies such as controllable, semi-controllable that are managed by managers which helps to maintain the good performance. AKS IT Services is making uses of planning resources and strategies by deciding goals and targets which are important which maintain the productivity. Different types of planning resources are uses by such organisation that are as defined: Premises and equipment –For managing and running business building and equipment are important which can helps to run a business.Different types of premises are involves internal, external, semi-controllable. AKS IT Services are having proper premises and infrastructure that attracts customers and increase organisational productivity. The scarcity of resources has affected the business negatively (Deresky and Christopher, 2015). Customerrelationshipmanagement–Customersaremainaspectsof organisation which helps to increase the business profitability. The managers of organisation are playing important role who understand the needs and wants of theirorganisationandprovideproductsandservicesaccordingly.Customer relation management is the process of attracting, buying, delivering and retaining the customers continuously. In context to, AKS IT Services, management are maintaining good relationship with customer that increase business performance. This increases business performance by managing all activities in small and social enterprises. To maintain the customers relationship different process are as defined: Assessment of customer value– This is first stage which needs to perform by organisation in order to increase the organisational production and profitability. In this, customers should be values and satisfied by running and providing different types of products and services. If a business is able to understand the needs of customers then it has opportunity to run business and increase profitability. In context to AKS IT Services, managers are identifying needs and demand of their clientssotheycanprovideservicesaccordingly.Themanagementofsuch organisation are conducting research and analysing information regarding customer needs that can manage the information effectively. Developing effective channel for customer communication– Communication is effective process which is running by business concern that helps to run the business.Thisisimportantforbusinessorganisationtohavecustomer communication which can increase business performance. Customers are main assets for AKS IT Services who maintain good relations with customers by using IVR mobile, news papers, direct selling and web self services which helps to attracts customers and increase profitability. E-mail and digital marketing keep strong relationship –This stage is related to customer relationship privately and uses different methods and sources to communicate properly. In London, different channel and sources that are uses to maintain good relationship with customers. The managers of AKS IT Servicer are providing different types sources E-mails and digital marketing such e-mails and print media that increases business performance and maintain profitability (Goodman, 2019). Network development– This is another process which is uses to improve the network development by improving good relationship with customers that helps to increase the business performance. AKS IT Services is using different network sites that good relations with customers. This helps to maintain the success of their business by increasingprofitability.Themanagersofsuchorganisationare developing are good relation with suppliers, investors, customers and others that helps to increase production. Therefore, CRM is a process which is uses by AKS IT Services that can help to increase the business performance. Small business are having good relationship and network that increases business profitability.