Managing and Running SME: Considerations, CRM, Transnational Development, Cash Flow Forecast

This report discusses the main considerations for small businesses when allocating resources, evaluates different processes of customer relationship management, analyzes the development of small businesses transnationally, and formulates a monthly cash flow forecast. The case study focuses on Café Yum Tum, a newly established café in London. The report also includes a balance sheet, profit and loss account, and cash flow statement for a wholesale organization.

MANAGING AND
RUNNING SME

INTRODUCTION.....................................................................................................................................4
TASK 1....................................................................................................................................................4
P1 Main considerations a small business needs to address when allocating resources......................4
TASK 2....................................................................................................................................................6
P2 Evaluate different processes of customer relationship management.............................................6
P3 Analysis of development of small business transnationally with its benefits and drawbacks.......7
TASK 3....................................................................................................................................................8
P4 Formulation of monthly cash flow forecast showing fixed and variable costs..............................8
P5 Break even analysis....................................................................................................................11
P6 Interpretation of key financial statements and its contribution in successful management.........12
TASK 4..................................................................................................................................................13
P7 Implication of key legislations and regulations upon small businesses.......................................13
CONCLUSION.......................................................................................................................................14
REFERENCES........................................................................................................................................15

INTRODUCTION
In this ever dynamic business environment, every organization, i.e. small or large is
tend towards creating strategies and policies which helps them to obtain maximum
sustainability at marketplace. The number of small businesses is rapidly increasing in UK but
they also face huge market competition cause of wide presence of large corporations. In this
manner, while running a SMEs managers are required to ensure about all necessary resources
which helps in effective completion of all business activities and tasks (Wynarczyk,
Piperopoulos and McAdam, 2013). It also helps small businesses in expanding their market
share and increasing sales as well. Café Yum-Tum is the chosen organisation for completion
of this report which is located in Queen street of London and offers variety of coffee and
other beverages to people. The main motive of the café is to sells moderately priced food to
an upscale casual dining market. This assignment is going to be described major factors that
should be considered while managing a small business. There will be a discussion upon
process of customer relationship management and the concept of break-even analysis,
TASK 1
P1 Main considerations a small business needs to address when allocating resources
In business environment, different factors are being presented which can affect
business functions or processes and firm’s don’t have any control upon these factors. In order
to prepare a business plans for small businesses managers should assess these elements so as
to accomplish goals in stipulated time frame. It also helps them in planning and allocating
resources in the best possible manner. There is colossal connection among compelling
allotment of assets with achievement of targets. Lack of resources can influences the working
capacity and generate vast of issues are occurred towards achieving objectives. In this way, if
all resources like assets, representatives, vision and mission and so forth oversaw in
compelling way which facilitates the process to attaining vision and mission of the company
(Williams, 2012). Café Yum Tum is a newly establish café which is located in Queen street,
here wide range of people usually come in a day. The venue features brewed coffee and
espresso-based beverages, granita ices, fruit smoothies and juices, and other beverages
typically associated with a coffee shop. A dessert bar will serve a range of freshly prepared
desserts, as well as baked goods associated with breakfast.

Following are the main features which must be considered by Café Yum Tum is
stated as under: -
 Requirement of funds: Working capital is one of the most imperative resources that is
required to complete all functions or operations effectively. It is prime obligation of
association is to recognize the need of funds by every department to do their working
activities and tasks. It decides about accessibility of assets. In the event that if funds
are not adequate then they have the obligation to recognize the distinctive sources
through assets are raised effortlessly to conduct future tasks. It is very unimaginable
for small business association is to work without adequate measure of working capital
with full limit. So that management of Café Yum Tum need to decipher its financial
articulations to comprehend about their costs, wage, inflow and outflow of cash
money and so on. It gives the chance to outline strategies which expels their
superfluous costs.
 Objectives, vision and mission: There is gigantic effect of goals, vision and mission of
association with respect to detailing of their distinctive plans about various
perspectives and planning of resources according to genuine requirements. The goal
of Café Yum Tum is to serve tasty and delicious food to customers’ by valuing their
money and always focus on generating something new. For this purpose, management
is required to use of current promoting procedures to enhance deals. It comprehends
that need to hire a new marketing team (Weske, 2012).
 Human resources: Workforce planning is one of is critical task for management as it
fulfils the requirement of human resources in a business organisation. It helps in
auspicious fruition of their errands inside stipulated timeframe. Due to lack of human
resources reduces the production or output level which all affect sales and
profitability. Determination of number of workers required, exhibit aptitudes and
proficiencies and so on. It also aids in organising training and development programs
which helps in improving current abilities and contributes of staff members in
accomplishment of their coveted outcomes.
 Internal policies and external influences - Internal policies are based on negotiations
and bargaining affects resources allocation. Apart from this, demand of stakeholders
of the firm also hinder planning and resource allocation. Stakeholders can be –
customers, owners, employees, management, suppliers, creditors and local
communities. Law and legislations of the nation should be also taken into account

while planning resources, like - pollution control, safety and labour welfare
requirement.
TASK 2
P2 Evaluate different processes of customer relationship management
In order to attain high market viability and build up a strong goodwill over
marketplace, small business organisations are required to keep positive relation with
customers by satisfying their needs and wants in the best possible manner. Thus managing
department of Café Yum Tum should focused on determining issues which can affect value
of their products and develop policies to resolve them as soon as possible, The firm can also
acquire a system approach for that is based upon effective management of customer
relationship.
The term customer relationship management is an application which is acquired to
manage a firm’s relation or interaction with its target and potential customers; it aids in
raising cost-effectiveness. CRM is not just for sales but also helps in embedding business
from HR to consumers services as well as supply chain management. In present scenario, to
keep strong customers’ relations small firms are acquiring CRM tool which reliefs in contact
management, workflow process, sales management, productivity and so on (Jenkins and et.
al., 2013). Below is defined procedure of customer relationship management: -
Identification of clients base: It is the initial step which incorporates division of
customers on the basis of benefit. Determining client base helps in assurance of most gainful
portion of clients. Through this items are given according to such target section which helps
in change of offers too. Café Yum Tum analyse its customers’ portfolio by conducting a
market research and recognise their needs and wants and trying to satisfy them in the best
possible manner.
Customer intimacy : In this stage, management have to familiar with customers’
nature and their feelings as well. To build strong interaction with customers is relies upon
how a firm treats its customers and how affectivity satisfy their needs or desires. In order to
increase customer intimacy towards a brand managers have to know consumer buying
behaviour and learn more about target market (Smit and Watkins, 2012). This step includes
produce a customer database to store the gathered information. Beside this, to achieve their

trust and fabricate successful client base entrepreneurs need to consistent observing in light of
the client inclinations.
Network development : It is the way toward improving interaction with different
customers which has a vital part in affluence of business activities or operations adequately in
target market. Network development incorporates about influencing connection with various
representatives to like suppliers’ workers, financial specialists, and internal parties and so on.
Value proposition statement: This procedure begins after distinguishing proof of
target clients which incorporates provision greater quality items which enhances esteem the
products more. In order to extend its value over market, Café Yum Tum is tend towards
providing qualitative and healthy products with a delicious taste; it gives maximum
satisfaction level to customers and win their trust as well. As result, it gives the chance to
enhance market image of a business association.
Customer life cycle management : It implies an ideal journey of customers, i.e. from
a potential client to become a loyal customer of the firm. In order to manage this cycle,
management requires a proper framework and attention to all processes. For this purpose,
business owners can take strides through which clients experiences will increases; it involves
considering, obtaining, utilizing and keeping up loyalty towards producing products.
P3 Analysis of development of small business transnationally with its benefits and
drawbacks
The term transnational sales is associated with capacity of a small business to sale its
offerings in a new nation and identifying a new market attaining maximum market share. It
supports to provide an opportunity to firms to achieve high profit margins and sales revenues.
For this purpose, management is required to provide acquire various strategies and policies so
as to grab better future opportunities and expand market areas. It will also aids them in
building an effective market image and strong public relations (Schaper and et. al., 2014).
Therefore, it can be said that transnational sales help Café Yum Tum in attracting and for the
same its need to focus one quality and price of products; both elements will attain
competitiveness in their business activities.
Advantages –

 Independence: The administration has the privilege to take choices in regards to
development of business activities in new nation without interview with different
gatherings.
Disadvantages -
 Lack of fund: In small business, lack of capital is the critical factor which lessens their
capacity to extend activities.
 Time period: Another factor which impacts the extension plans and policies are time
period. Due to intense market competition, a business takes long time to settle into
market which is quite difficult task.
TASK 3
P4 Formulation of monthly cash flow forecast showing fixed and variable costs
In order to fulfil their day to day business transactions, small businesses are required
certain amount of capital which also helps in improving functional areas of the firm as well as
improving performance. Having sufficient avaialablty of finance aids Café Yum Tum to
improve quality of its goods by adding value in them and make them to satisfy needs and
wants of customers (Jasra and et. al., 2012). Strong funding also helps in acquisition of new
and innovative techniques as well. It can be additionally characterized into parts, for example,
internal and external, such are described as under: -
Internal sources of finance -
 Sale of fixed assets – If a firm has strong assets then it can sell it in order to increase
its financial credibility. It also helps in resolving needs of instant finance; the king of
internal sources is divestment. .
 Reducing working capital – It is a procedure in view of dealing with accessible cash
all the more intently. If managers can arrange shorter charging times with customers
and longer instalment terms with suppliers, they will get subsidizes faster and pay
them out more gradually, it abandoned a firm with more cash for completion of
everyday tasks. This approach relies upon solid associations with these partners
(Harmon, 2015). Along with this, decreasing working capital needs by keeping less
stock available and requesting just as much as require, as nearly as conceivable to the
time they really require it.

External sources of finance –
 Bank loans and mortgages - This incorporates the way toward raising the assets from
private banks where some measure of their advantages are sold for particular
timeframe till such rule measure of credit isn't dispensed to bank.
 Bank advances: It is considered as assertion amongst borrower and bank which is
have to reimburse inside certain timeframe. Such measure of credits conveys settled
sum intrigue charged every year premise.
 Overdraft facilities: It is the service gave by bank in which business organisations
have choice to overdrawn the sum from financial balance according to their need.
 Renting: It is procure understanding where enabled outside gatherings to utilize the
place or some other thing in the arrival of sum as rent (Hammer, 2015).
Forecasting and budgeting -
The core concept forecasting is also called arranging about future activities which
coordinates the workers about execution of various activities. This incorporates the procedure
of plan of various spending plans which incorporates benchmarks utilized further to measure
the real execution. There are numerous procedures which helps in adequate planning and
anticipating are characterized beneath:
 Time series data : This systems used to find out the data with respect to day and age
under which the new task ought to be finished by association. Based on such data
spending plans are readied and benchmarks are set for workers. It helps in
characterizing their parts and duties (Durst and Wilhelm, 2012)
 Determination of moving normal: It gives the chance to comprehend about current
pattern and changes which are required in their current items. It fulfils their requests.
Balance sheet, P&L and Cash flow statement of Cash and Carry(Wholesale) Organisation
Balance sheet at the year ended
Year 2017 (value in £) 2018 (value in £)
Fixed assets 130 210
Stock 20 35

Debtors 70 55
Bank 20 30
Total 240 330
Creditors 120 180
Bank overdraft 90 70
Total 210 300
Working capital 30 80
Profit and Loss Account at the year ended
2017 2018
Sales 20 30
Cost of sales 10 15
Gross profit 30 45
Overheads 6 7
Net. Profit 24 38
Cash flow Statement
Cash budget for the year

Quarter 1 Quarter 2 Quarter 3 Quarter 4 Year
Beginning cash balance 25000 32250 31750 29750 26750
Budgeted cash receipts 12400 1600 1100 1000 15000
Total cash available 37400 34850 32850 29850 28250
Cash distributed
Direct material 1400 1150 1150 1300 1500
Direct labour 1200 650 650 650 650
Overhead 900 600 600 600 600
Selling and distribution 650 700 700 700 700
Total cost use 4150 3100 3100 3100 3100
Cash surplus/ deficit 32250 31750 29750 26750 2515
P5 Break even analysis
It is a method generally utilized by production and accounting management
departments. Break even analysis depends on classifying creation costs between those which
are "variable" (costs that change while the production of yield changes) and those that are
"fixed" (expenses not straightforwardly identified with the volume of production).
Graphical presentation of Break-even analysis -

In its easiest frame, the break even analysis is a graphical portrayal of expenses at
different levels of movement appeared on an indistinguishable outline from the variety of
salary (or deals, income) with a similar variety in action. At the point when neither benefit
nor loss is made is known as the "break even point" and is represented on the graph beneath
by the crossing point of the two lines: Although, break-even analysis helps entrepreneurs
decide when they'll start to turn a benefit and encourages them value their items on account
of that. It gives a dynamic review of the connections among incomes, expenses and benefits.
In simple words, it’s an evaluation of the point on which revenues are equal with expenses.
P6 Interpretation of key financial statements and its contribution in successful
management
Financial statements – It plays a vital role in managing and presenting financial
position of the company at a point. A general purpose to prepare financial records is to
manage financial in a systematic manner which includes balance sheet, profit and loss
account, cash flow, trading account etc. all these supports decision makers to make
imperative investment decisions. Following are the key financial statements, such as –
 Profit and loss account: It is articulation which incorporates summaried data about
entire transaction of a small business association with respect to their incomes,
expenses and costs which are brought about in one financial year. Through

elucidation of this kind of information, defines the capacity of a firm in order to
create profits by lessening of superfluous costs. It is otherwise called income
statement (Bridge and O'Neill, 2012.).
 Balance sheet: It is considered as proclamation which gives the data about the
assets, liabilities, investors and shareholders equity particular timeframe. Balance
sheet can be utilized by financial specialist to comprehend about the position and
marker goodwill of a firm. It has three distinct portions which contributes in
comprehension about organization claims, owes and total contribution made by
investors. It encourages the administration to comprehend about their capacity to
pay off their current obligations.
 Cash flow statements: It is classified into three sections like cash from working
activities, financial activities and investment activities. Along with this, cash flow
statements gives the data about the total cash and cash equivalents which are
inflowing and outflowing within the organisation. It helps the management of
Café Yum Tum is to deals with cash related issues as well as improving cash
ability to pay off their liabilities (Durst and Runar Edvardsson, 2012).
TASK 4
P7 Implication of key legislations and regulations upon small businesses
Each little association like Café Yum and Tum is required to stick such direction to
get adequacy their activities and achievement of their goals and objectives inside stipulated
timeframe. In UK, different rules and regulations are being set for small business
organisation which must be followed in any manner. These laws and legislations have a
proper control on business activities for effective completion upon business activities and
operations. If such controls are not fulfilled then it has negative effect upon the deals and
productivity of the fir,. Thus, it is essential for management of Café Yum Tum to adhere such
laws so as to perform legally. Below is defined main laws and legislations -
Health and safety Act 1974: The principle arrangement of this law is to bring
commitment upon the business is ensure the strength of their representatives at work
environment. In such manner, business owners are required to have all security measures
which guarantees the health and safety of employees. This spurs the workers of
association is to give their best in accomplishment of authoritative objectives.

Implementation of health and safety law also developed trust and enthusiasm of staff
members.
Data protection Act: The act is developed for protecting personal information of
employees who are working in a business association. In simple words, data protection act
restricts the transmission of confidential information between employee and employer to
another person. It builds trust of staff members and reduces employee turnover rates. It helps
in reduction in staff turnover through improve their trust.
Tax and business act: This legislation brings a commitment upon a business
association to pay their all duties and taxes on time. It provides an opportunity to firms to
take the help of government in execution of their distinctive exercises. It likewise helps in
improving their market image as well.
CONCLUSION
From the above mentioned report, it get analysed that while managing a business
association management is required to consider certain aspects which can affect its sales
and profitability in nearby future. The report has stated that Café Yum Tum is managing
effective customer relationship which will help it in attainting high market growth and
profitability. It is essential for management to fulfil all laws and legislations in order to
perform in legal manner.

REFERENCES
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