Implementing CSR activities within organization

Added on - 15 Jan 2020

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MANAGING SUCCESSFULBUSINESS PROJECT
TABLE OF CONTENTSTask 1...............................................................................................................................................3P1Aim and objective of project...................................................................................................3P2 Project management plan........................................................................................................4P3 Producing Gantt chart.............................................................................................................5Task 2...............................................................................................................................................6P4 Small scale research by applying qualitative and quantitative research methods..................6Task 3.............................................................................................................................................12P5 Research methodologies.......................................................................................................12P6 Conclusion and recommendation.........................................................................................15Task 4.............................................................................................................................................16P7 Reflection on research project..............................................................................................16References......................................................................................................................................18Index of TablesTable 1 relationship between CSR and competitive advantage......................................................7Table 2 CSR and brand image.......................................................................................................8Table 3 issue in the Charlotte street hotel........................................................................................8Table 4 Advantage of CSR activities...............................................................................................9Table 5 implement CSR activities................................................................................................10Table 6 CSR and business performance......................................................................................112
TASK 1P1Aim and objective of projectResearch Topic“Implementing CSR activities within organization to meet sustainability objectives.IntroductionCorporate social responsibility (CSR) is an essential part of business units which ensuresthat firms conduct their operations ethically. It is necessary for the organizations to consider thesocial, economic and environment aspects (Pérez, Martínez and Del Bosque, 2013). In theglobalized era CSR has become the important way that can help in increasing competitiveadvantage and raising brand awareness. It builds trust of users and staff members so that they beloyal towards the company and be associated with the brand for longer duration. The majoradvantage of implementing corporate social responsibility is that it supports in improving thebusiness standing so that firm can sustain in the market for longer duration. Positive publicityand media interest support in increasing the sales revenues of the corporation. Present research isbased on the case study of Charlotte hotel (Romani, Grappi and Bagozzi, 2013). The study hasbeen conducted with the purpose of identifying the significance of CSR in order to increasecompetitive advantage and sustainability of the firm.Research Aim“To identify the role of CSR in increasing competitive advantage and sustainability; A study onCharlotte street hotel”.Objectives:To understand the conceptual frame work of Corporate social responsibility in globalizedera.To investigate the role of CSR within Charlotte street hotel.To identify the impact of CSR in increasing competitive advantage and sustainability.To suggest ways that can support organization in implementing successful CSR activitiesin order to gain competitive advantage.Research questionWhat is the meaning of corporate social responsibility?Which role play by the CSR in the Charlotte street hotel?3
How CSR impact on the sustainability of the organization?P2 Project management planTask NameDurationStartFinishPredecessorsResearch project94 daysMon 2/27/17Thu 7/6/17Planning for the project24 daysMon 2/27/17Thu 3/30/17Selection of research topic10 daysMon 2/27/17Fri 3/10/17Make problem statement6 daysMon 3/13/17Mon 3/20/173Setting of time frame and allocationof resources8 daysTue 3/21/17Thu 3/30/174Implementation of activities61 daysFri 3/31/17Fri 6/23/17literature review16 daysFri 3/31/17Fri 4/21/175Selection of research methodologies18 daysMon 4/24/17Wed 5/17/177Calculation of the costs7 daysThu 5/18/17Fri 5/26/178Data analysis and interpretation20 daysMon 5/29/17Fri 6/23/179Evaluate results11 daysMon 5/29/17Mon 6/12/179Project closer18 daysTue 6/13/17Thu 7/6/17Conclusion and recommendations9 daysTue 6/13/17Fri 6/23/1711Proper documentation of results7 daysMon 6/26/17Tue 7/4/1713Submission of project2 daysWed 7/5/17Thu 7/6/1714Project plan is divided into three phases; planning, implementation and project closer. Inthe planning stage researcher has to select the research topic which is one of the major task in theproject. It has taken 10 days in choosing the topic on which individual is going to investigate.After that scholar has make problem statement and set time framework. As per the requirementof activities individual has allocated resources, it has taken 8 days in allocating the resources. Inthe Implementation stage researcher has review literature of other authors on CSR activities.After that research methods have been selected and data will be analyzed in order to getoptimistic results. This stage will take 61 days (Kemper and et.al, 2013). In the last phase scholarwill conclude the project and will give recommendation. Individual will make unnecessarymodification as per the requirement of client and final report will be submitted. Total duration ofentire project will be 94 days.4
P3 Producing Gantt chart5
Gantt chart is the tool that illustrate starting and finishing timing of the project. It alsodefines the summary of entire project which is going to complete. Presented Gantt chart showsthat CSR report will take 24 days in the initial planning stage (Erhemjamts, Li andVenkateswaran, 2013). Implementation phase will be completed within 61 days. And close phasewill take 18 days.TASK 2P4 Small scale researchResearcher has taken permission of higher authorities of Charlotte street hotel for askingquestions with their managers regarding CSR activities and implementation in the company.Individual has selected managers of Charlotte street hotel as respondents in order to collectinformation about the subject matter. In the cited firm there were 30 managers but investigatorhas involved 10 managers in the research or has asked questions with them. It is 33.33% ofoverall population. In this 30% respondent were female and 70% were male participants.GenderAgeNameIs there strong relationship between competitive advantage and CSR?Strongly agree6
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