Analyzing the Impact of Motivation Theory on Employee Performance: A Study on Starbucks

Managing business research

Table f Contents
TITLE:........................................................................................................................................................3
INTRODUCTION.......................................................................................................................................3
SECTION 1: EXPLAIN THE KEY CONCEPTS.......................................................................................3
SECTION 2: OVERVIEW OF CONTEMPORARY CONTEXT OF PROJECT.......................................6
SECTION 3: PLAN FOR UNDERTAKING RESEARCH.........................................................................7
3.1 Research Objectives..........................................................................................................................7
3.2 Proposed research approach and Methods.........................................................................................7
3.3 Primary data planning to gather.........................................................................................................8
SECTION 4: RESEARCH ETHICS..........................................................................................................11
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

TITLE: To analyze impact of motivation theory in improving employee performance. A study
on Starbucks.
INTRODUCTION
Motivation is process to stimulate an individual working in firm to focus towards
attaining specific objectives (Barton, Schaefer and Canavati, 2018). The employee motivation is
psychological forces which identify direction of behavior of an individual, effort level of person
of persistence. Motivation develops the positive impact on employee performance as the
motivated employees are more focus towards doing the organizational activities and attaining the
set objectives. The motivational theories are helpful in motivating the staff members at
workplace.
SECTION 1: EXPLAIN THE KEY CONCEPTS
Different motivational theories Starbucks can be used to improve employee performance
According to opinion of Beata Souders (2020) Motivational theory is mainly tasked with
searching what drive the people to work for attaining set objectives. The Starbucks organization
mainly used the motivational theories to motivate the staff members and also leading to
economic resources use. There are different motivational theories used by Starbucks given
below:
Herzberg's motivation-hygiene theory- This theory is proposed through Frederick Herzberg
and it is regarded as the two factor theory. Various job factors may fulfill individual
requirements and prevent dissatisfaction from other factors. This theory explores different
variables which are seen as beneficial to achieve aims and objectives and are often useful in
preventing undesirable circumstances. There are different factors used in Herzberg's motivation-
hygiene theory given below:
Hygiene factors- Herzberg determined the hygiene factors which are not intrinsic to a job
but contribute to the working conditions. This theory is important for the identification and
maintenance of hygiene factors that are not intrinsic in them, but often related to the
requirements for successful work. This is a Starbucks policy that is applicable to management,

professional oversight, health at work, working conditions, personal life and so on (Bodnar and
et. al., 2016).
Motivational factors- The factors which offer motivation are positive. Such elements are
functioning internally. These factors inspire the employees to produce superior performance.
They have a positive impact on the workings of the employees in the business. Such factors have
a positive effect on organization and employee working conditions, as workers are driven by
several factors, such as appreciation, accomplishment, success, growth opportunities etc.
Increased number of these factors helps to satisfy workers.
Alderfer's ERG theory- This theory proposed three requirements which should be satisfied for
a person to motivated. It believes that everyone requires to carried out the values and divided in
less and high requirements as some levels gets overlapped in context of physiology, security,
social, esteem and self actualization needs. Different factors included in Alderfer's ERG theory
given below:
Existence needs- This requirement covers all the specifications relevant to human
physiology and health, as well as the prerequisites for survival. In context to this, Maslow's
needs are also grouped into single category for same reason and affect the individual's behavior.
Relatedness needs- These requirements identify the social needs of a individual for
establishing relationships. Such needs included the social needs of Maslow and part of the
esteem needs emerging from the relationship with others (Brown and Capozza, 2016).
Growth needs- Such criteria define a person's social requirements for relationship
building. Such factors provide Maslow's psychological needs and a part of the understanding of
relationships with others.
Importance of motivational theories on improving employee’s performance
As per opinion of Patty Mulder (2020) Herzberg theory concentrate on importance of the
internal job factors is the motivated forces for staff members. This theory is mainly designed to
enhance the job enrichment for the staff members at workplace. Herzberg wanted to develop
opportunities for the staff members to take part in the performing, planning and also evaluating
work. Main importance of this theory is that it helps in motivating the staff members. Job should