Managing Change in Organisations

Managing Change in
Organisations

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
Determining nature and key indicators of change processes in organisational context..................3
Identify key stakeholders & how senior management identifies the main areas of support & were
they managed explain briefly...........................................................................................................6
Discuss from own experience and evaluate how effectively change process was managed in
terms of issues, surrounded knowledge management, knowledge tracking & knowledge
migration. Justify conclusions in both implementation of process & outcomes achieved. ...........8
Compare & contrasts two models that assist senior managers to diognose & plan change in their
entity. Also, examine role in unpinning success of such processes ................................................9
CONCLUSION...................................................................................................................................11
REFERENCES...................................................................................................................................12
Books & Journal:...........................................................................................................................12

INTRODUCTION
In business sector, market is flexible and which gives rise to change. It is important to
focus on change and be aware so that organisational activities are carried out in proper manner.
Main aim of this report is to critically understand the importance of change in organisation. So, this
report is based on Morrisons in which is have worked during my training & internship(Blanco-
Portela and et. al., 2017). Morrisons, a supermarket chain located in U.K. Firm deals in daily
consumable items, groceries products etc. It also has many competitors such as Tesco, Walmart,
Sainsbury etc. This report comprises of nature of change process, key stakeholders, issues in
managing change and comparison of two models & their success.
MAIN BODY
Determining nature and key indicators of change processes in organisational context
Change in organisational processes come with management of actions taken by companies
for adapting to the dynamic internal or external environment of market industry. There are a variety
of challenges that leads a business to evolve and change management consisting of change in
technology, new competitors entry, internal processes,corporate hierarchy or any uncertain
condition occurred. In context of Morrisons, a well established supermarket brand having huge
chains of distribution globally also came up with some adaptive and transformational changes after
the COVID-19 impact discussed below:
To determine challenges and nature of organisational change processes
Change management is a process of sequential steps based on change in activities within
chosen organisation. The alteration in old methods and aims affect past equilibrium of company.
Technological change: Innovation in various ways of doing things such as production, data
processing , decision making and problem solving procedures requires in old functioning of chosen
entity (Gasim, 2019). Morrisons too introduced better computer and CRM systems for exercising
control over operations and managerial planning.
Task related change:For continuing with operating a new technology, tasks are to be
defined systemically. These may include training employees to adapt to innovation through high
work motivation internally and improvement in quality of performances.
Structure related change:As new tasks are created as per changes in chosen company, the
hierarchy levels and from of structure also has to be modified for timely achieving of goals and
objectives set. Morrisons also executed line staff changes in functional authorities responsible for
specific work tasks.
People oriented changes: Such changes consist of skills and behaviour of employees and

customers connected with an origination. The chosen enterprise too started recruiting young
freshers with a B. Tech background having basic knowledge of information technology and science
that help them adapt easily to the automation systems operated by company.
Case study - Morrisons
In relevance to Morrisons, the coronavirus crises highly affected the demand and buying
preferences of consumers. People started fearing standing in long queues avoiding close
interactions. The consumers shopping also changes as people returning from their work preferred
fast payments (Higgins and et. al., 2019). Technology up-gradation and rise in artificial intelligence
also made a lot of people work from home reducing the number of customer visits at the
supermarket outlets. Also , employee turnover started to rise with a lot of migrant employees
leaving for their home town ensuring safety. Manager of company assure that appropriate changes
are being adopted within enterprise so that positive outcomes are achieved.
Kotter's 8-step change management Model
This model helps organisation adapt to change by utilizing experience of employees during
modification made helping company reduce resistance following eight steps mentioned as:
Creating sense of urgency: It is important for company to really want the change.
Identification of threats for developing a scenario of dynamic changes and what opportunities can
be driven from them is important for company to get support from consumers, stakeholders and
investors in industry (Huffington, 2018). Morrisons therefore by the help of above case study
analysis immediately announced the need of social distancing and fast payments in market for
increasing effectiveness in customer shopping.
Build a powerful coalition: Building an effective team of leaders supporting organisational
decision of change is important for influencing people in society you are doing business. Morrisons
too supported the vulnerable people in form of charity, care homes through its salvation army team
distributed large volume of food. By such an initiative they also introduced affordable food service
delivery to customers online . The service made secure deliveries at customers doorstep making it
more convenient fro local communities to order safely from home.
Strategic vision formulation: In context of Morrisons, the main vision to start services like
protective screen technology, online payment systems , doorstep deliveries and pharmacy services
launch was the healthcare and time saving of customers visiting the company site.
Communicating the vision: The vision of change management of chosen enterprise was done
through various advertising campaigns organized online over social media, Instagram, COVID-19
awareness programs on a consistent basis.
Removal of barriers and obstacles: Before execution of a vision, one needs to do proper
market analysis and take customer feedbacks to make the new plans & technology work according