Peterson's Challenges in Managing GMCT

The assignment focuses on the story of Peterson, who took over the management of Green Mountain Cellular Telephone Company (GMCT). Despite his efforts to reform the company, Peterson encountered significant challenges, including conflicts with employees, difficulties in transitioning authority, and issues related to the construction of towers and relationships with local communities. The paper explores these struggles and their impact on GMCT's operations and reputation.

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The establishment of cellular mobile industry has taken place in the beginning of the
1980s (Green Mountain Cellular Telephone Company 2018). Several internet technological
experts had introduced technologies that facilitate a geographic region to be segregated into a
framework of ‘cells’. The growth of aptitude in order to “handoff” calls has been regarded as a
distinctive innovation that made the domain of cellular services achievable (Green Mountain
Cellular Telephone Company 2018). One such telecom company known as the Green Mountain
Cellular Telephone Company situated in varied areas of the towns of New Hampshire as well as
Vermont has been experiencing certain issues with the significant transformations developed by it.
The paper will focus on the analysis of the major areas of concern the general manager of the
company has been experiencing.
The existence of GMCT has been predominant since over a year prior to the authority of
Erik Peterson, the general manager of the company. The organization had been established by the
CelluComm mobile industry that had possessed more than 80% of its market worth. It must be
noted that the company had the accountability of around 21 cellular phones (Green Mountain
Cellular Telephone Company 2018). Being well acquainted with the domain of radio
communication as well as avionics equipment, the organization’s general manager lacked a
relevant expertise in the domain of telecommunication services. It has been reported that the past
few months had been a struggling phase for Peterson who contributed more than 80 hours per
week. However, certain GMCT issues were regarded to be persistent which led the company
recruit Jeff Hardy to supervise the pre-operating processes of the CelluComm organization
(Simon and Fisher 2013). This major change in the structural process of the company resulted in
the arousal of several major issues within the functioning of the organization. The company soon
identified that the preliminary construction of cellular towers operated by the subcontractor was
lagging behind the scheduled time. Several efforts in accomplishing the target goals proved to be
unproductive because of its dawdling pace. Such a scenario gave rise to numerous grievances

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from its clients especially the way subcontractor were causing destructions by demolishing private
assets as well as trees.
The significant role of chief engineers must also be taken into account during the
remarkable alteration within the functioning of the company. This change in supervision resulted
in severe misunderstanding among Peterson and the chief appointed engineer, Curt Andrews. The
official was reportedly unable to strategize as well as organize tasks, which are essential in order
to ascertain the reserve in times of requirement. A structured planning for the organization was
vital as five of the major operations within the company needed to be effectively coordinated for
well functioning of the company (Heimer et al. 2013). The five major activities integrated the
acquirement of tower locations, building up cellular towers and association with the localized
telephone organization in order to facilitate the accessibility of mobile connections. Certain
understanding of Curt’s incompetence became prominent from in inability to exert the required
administrative expertise or prior awareness required to establish a successful brand operation that
gave rise to a certain degree of power and politics within the company. The company further sank
into immense trouble due to the lack of knowledge and expertise Peterson had in the domain of
cellular industry and in the learning process.
One of the major areas of concern, which Peterson regarded as a vital problem, was the
current scenario of the company’s association with four of the locations within its license region.
The FCC has granted the authorization of GMCT, which held immense public utility recognition.
This recognition however gave representation those other cellular firms who were excused from
the zoning requirements and could therefore be able to construct large towers. The entire cellular
industry along with CelluComm applied ways to avoid the zoning procedures of the operations
(Green Mountain Cellular Telephone Company 2018). However, such actions not only raised
anguish in the minds of people who have immense contribution to the association the company
had established so far with the local community. These actions further caused issues related to

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psychology of change within the people such as emotions of sense making. It was further assumed
that the company might lose many of its potential consumers if the construction of GMCT tower
was considered as hideous and an obstacle in the area. The company as a result, introduced
policies of re-evaluating the zoning process until it was considered as an successful endeavour for
public effectiveness. It was reported that the corporate legal officials of CelluComm obstructed
the construction of towers in areas of Vermont towns. This prevention of tower construction led to
the proceeding of tower building under the public benefit status of GMCT (Ayanoglu 2012).
However, there were certain areas whereby Peterson considered investments irrelevant which the
advantages to the public as well as the organization could derive. Peterson identified several
issues to be major concerns because of the lack of involvement with the local attorneys as well as
town boards and public enquiries that created a change in the cultural framework of the
organization.
The initial few months for the company general manager had been immensely crucial
because of varied issues related to equipments. Even though it was theoretically effective to
execute the operations, it was very inconvenient to identify and choose the system’s equipment
prior to the construction as well as installation of various phases. The scenario was specifically to
the scenario of GMCT as the headquarters of CelluComm had postponed in making several chief
decisions and had implemented several alterations in the equipment, which has initially been
specified (Green Mountain Cellular Telephone Company 2018). Jenkins had not executed the
resolution of dual mode radios that was ascertained by Los Angeles. According to the officials,
these dual mode services would have performed with the current analog edition of the subscriber
cellular phones or with the recently launched electronic telephones, which were anticipated to
have been introduced in the market. The company however has been regarded as the first method
within the operations of CelluComm to utilize dual mode radio transmissions (Nahas and Simsim
2011). It has been desired by the CelluComm Company to suspend the decision until it was

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feasible to attain detailed information. This interruption had led to the major delay of the prime
resources of radios of CelluComm (Green Mountain Cellular Telephone Company 2018). The
company failed to deliver in scheduled time which resulted the company to opt for an alternative
resource whose services were identified as flawed, thereby having the need to discuss and
renegotiate with its first product suppliers (Galván, Vessal and Golley 2013). The tools and
services that GMCT had in account were ineffective in using along with the additional design
alterations, which were supposed to be executed. The situation became even more complicated,
when the headquarter proposed a successive decision in order to access the power resources that
included products like backup batteries in place of the generator system which has been
mentioned earlier (Green Mountain Cellular Telephone Company 2018). The decision brought
immense issues for the company with its providers whereby the new power providers failed to
deliver during scheduled time.
The rate of reuse pattern had been changed with the assessment made by CelluComm, that
was exercised for establishing the system. The frequency reprocesses patterns were executed to
establish which particular frequency was used at a particular cell location. The cause behind the
change was intended to enhance the quality of reaction in definite areas of hilly topography (Judd
2014). However, there were some potential benefits, which would give rise to several issues in the
adaptation of the existing strategies, and the change would facilitate to create coordination. It must
be noted that the efforts executed by Peterson prove to ineffective in certain areas however, in
creating impact on the decisions taken by Hardy in order to undo the decision as applied in the
operations of GMCT (Gmcboard.vermont.gov 2018). The general manager had experienced
several struggles due to his lack of experience and inability to obtain support and aid from Hardy
(Farahani et la. 2015). A single suggestion, which was provided by Hardy, was the ways to invest
in the market to the subscribers within the license areas. However, it was desired by Peterson to
initiate promotion and selling a consideration quality priced services to its corporate consumers.

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The ‘cream skimming’ strategy would have facilitated GMCT to acquire increased level of
customers in limited numbers (Heimerl et al. 2013). According to him, the company would have
started to market a low level period of services and reach to middle consumers, in the process of
controlling the revenue margin of the clients(Green Mountain Cellular Telephone Company
2018). These customers had signified an increased rate of willingness to compensate.
Therefore, from the above discussion it can be concluded that Peterson was under pressure
in order to accomplish the expectations of the founder of the organization and experienced several
struggles within the organization. The lack of expertise which led to the change of authority had
further created several issues in GMCT. The paper concentrated on the areas Peterson faced
challenges from the very beginning of his association with the company. In addition to this, the
paper focused on the ways the authoritative transition construction of towers in the local areas
along with the issues which eventually raised within the organization. The paper also highlighted
the issues related to the company’s relationship with the four locations within its license region.

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