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are the most crucial factors in the change process. Change agents are the ones who take the
initiative, facilitates, integrates change strategies and support change processes from the start
till the results are accomplished. One example that I would like to share to here is about
change management in Shell company which had undergone a major change under its newly
hired chairman, Jeroen Van Der Veer in 2004. The change agent i.e. the chairman took an
initiative for bringing change in the company and named the intervention as Downstream-
One. The change in Shell management was all over the news at that time. I admire the
strategy undertaken by Jeroen regarding IT initiative to globalize the 80 Shell unites to
improvise its international strategies from common invoicing to the centralized distribution
system. Now we know Shell as a healthier company than it was when the transformation had
begun.
After my course unit, now I am aware that success or failure behind any change
highly depends on workability and capabilities of change agents. This I can say after
observing the change in Walmart going under the leadership of Doug McMillon. According
to the change leader of the company, Walmart required more speed than bureaucracy to stay
fast and therefore, new positions were created in the firm to satisfy industry demands. Even,
the collaborative teamwork seen within the company management reflects that the change
process implemented can provide Walmart with sustainable development in future.
While going through the literature, I found a very enlightening article where the
author revealed about organizations who implement successful change with the help of
change agent having three significant capabilities: following the change process and
procedures closely, giving suitable time for adjusting change in particular environment, and
measuring results in terms of efforts provided by every people involved in change. Even my
class unit reveals a similar understanding about change agents and so, I will consider
improving my change management capabilities to act competently and in accord with the

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Managing Change | Strategic Change

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