Managing Communication

Data Collection
 Data collection is method to collect information and
knowledge
 Allows customers to express opinions and views
 Helpful for Google in decision making and strategy
formulation
 Enables transparency

Methods of Data collection
 Understanding the usefulness of the data
 Evaluating it on the basis of cultural and social
aspects
 Using data such as practical information, statistical
data, financial reports and analytic data
 Collected using e-feedback forms
 Use of Google analytic 360 and Google trends

Formatting
 Formatting is helpful in converting the raw data into
information
 SPSS software is used for this
 Helpful for Google to maintain the data
 Same set of standards are followed to format the
data

Methods of Formatting
 Formatting the data as per organizational needs
 Proper storage and management system like
 Google drive
 Cloud storage
 Google Visualization
 Gilt hub

Storage
 Storing the data in software and hardware
 It can be useful in future decision making
 Data is encrypted to ensure security
 Helpful in analyzing

Methods of storage
 Transforming it into useful information
 Documented into online formats
 Storage to ensure easy access and retrieval
 The software used for storage are:
 Google Cloud storage
 Google Drive
 Cloud ERP

Dissemination
 Dissemination means sharing of data
 Helpful increasing effectiveness and decision
making
 Parties using the information are:
 Management
 Supervisor
 Employees

Methods of dissemination
 Choosing the appropriate media for disseminating
information
 Ensure that receiver understand the information
 Google uses:
 Email
 Google indexer
 Hangouts
 Chats
 Telephonic conversations