Managing Communication during Disasters: A Case Study of Flood Crisis in Queensland

Running head: BUSINESS COMMUNICATION
Business Communication
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1BUSINESS COMMUNICATION
Table of Contents
Introduction......................................................................................................................................3
Overview of the situation.................................................................................................................3
Communication................................................................................................................................3
Conclusion.......................................................................................................................................5
Recommendations............................................................................................................................6
References........................................................................................................................................7

2BUSINESS COMMUNICATION
Introduction
The report is prepared for discussing about the important aspects and necessity of
managing communication during the occurrence of disasters and making people informed about
that to keep them safe and secured. The case study involves the flood crisis that happened in
January 2011 in Queensland, Australia. The main purpose of developing this report will be to
discuss about the situation during that disaster and also how the communication procedures will
help the residents and businesses to move away from the disaster zone to remain healthy and safe
(Shih 2013). It is not only necessary fr keeping them informed about the situation, but also
mitigate the risks associate with the flooding occurred at Queensland and affecting the nearby
areas of Brisbane too.
Overview of the situation
The flooding disaster occurred in January 11, 2011 at Queensland, Australia and due to
this most of the state was affected and it entirely became a disaster zone. There were major
concerns of health and safety related issues that could have affected the people and so immediate
precautions were needed to be taken along with the management of proper communication
processes. At that time, Meteorology Bureau and Brisbane City Council stated that more than
40,000 families were to be affected due to the flooding, due to which, it was necessary to inform
the residents (Kernbach, Eppler and Bresciani 2015). Due to this, communicating with the
broader community about the flood related information was essential.