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Managing Communication, Knowledge and Information

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Added on  2020-10-23

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Managing Communication, Knowledge and Information INTRODUCTION 1 TASK 11 1.1 Identify one objective for improvement and discuss the range of decisions to achieve it1 1.2 Information and knowledge needed to ensure effective decision taking 1 1.3 Assess internal and external sources of information2 1.4 justify recommendations for improvement 3 TASK 23 2.1 Identify stakeholders for the process of decision making 3 2.2 Identified and develop business relationships 4 2.3 Involve those identified at a time of taking decisions effectively 4 2.4 Design strategies for improvement5 TASK 36

Managing Communication, Knowledge and Information

   Added on 2020-10-23

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ManagingCommunication,Knowledge andInformation
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Identify one objective for improvement and discuss the range of decisions to achieve it....11.2 Information and knowledge needed to ensure effective decision taking..............................11.3 Assess internal and external sources of information ...........................................................21.4 justify recommendations for improvement...........................................................................3TASK 2............................................................................................................................................32.1 Identify stakeholders for the process of decision making.....................................................32.2 Identified and develop business relationships.......................................................................42.3 Involve those identified at a time of taking decisions effectively.........................................42.4 Design strategies for improvement.......................................................................................5TASK 3............................................................................................................................................63.1 Existing processes of communication ..................................................................................63.2 Design ways to improve appropriateness..............................................................................63.3 How improvements will ensure greater integration of communication system ...................73.4 Create a personal plan to improve own communication skills.............................................7TASK 4............................................................................................................................................84.1 Existing approaches of information and knowledge.............................................................84.2 Carry out appropriate changes to improve information........................................................84.3 Implement a strategy to improve access..............................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONIn present scenario, information technology plays a vital role in growth and success ofevery business association. It is a key factor to access necessary information, knowledge andcommunicate at all levels in company. In addition to this, communication in associations accessthem with the speed inherited in these technologies to perform enormous task. Although, if theydoes not implement latest technology in their working processes then they cannot remain survivefor long run over the market (Rowley and Hartley, 2017). As in this case study, SPL Ltd., is aEuropean retail and food service sector organisation having reliable source of quality. The mainobjective of the firm is to serve authentic foods over the world. Apart from this, the report willdescribe required information and knowledge to make effective decisions. There will be definedmain stakeholders which must involve in decision making process; a personal plan will alsodeveloped to improve own communication skills.TASK 11.1 Identify one objective for improvement and discuss the range of decisions to achieve itThe growth and viability of every business association depends upon the strength ofdecision making process. As a food manufacturing company, the main objective of SPL Ltd., isto interact with target audiences regularly and recognise changing market trends thus to deliverexcellent products and managing outstanding levels of service. Therefore, in order to accomplishits objective, managers take certain important decisions which are stated as under: - Strategic decisions – It is fundamental for top management to implement certainstrategies and policies to communicate with customers in effective manner (Coombs,2014). In SPL Ltd., strategies can be related with conducting regular market surveys viaonline and offline so as to recognise market changes and apply the same whilemanufacturing products and services.Tactic decisions – Long term benefits may involve possibilities of changing externalenvironment. Tactic decisions are linked with implementing new and innovativetechnologies so as to personally interact with target audiences and understand how toimprove food delivering system or processes. 1.2 Information and knowledge needed to ensure effective decision takingIn this modern aura, information and knowledge plays a crucial role while takingcomplex business decisions for accomplishing day to day operations. Currenlty, markets are1
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changing at fast pace thus firms are required to get ample amount of information and expertisethus to cope with these changes. For SPL Ltd., following information and knowledge should beanalysed - Competitors – FMCG sector of UK is tightly coupled with new entrants or rivals, thusSPL Ltd., is required to understand competitors' strategies and policies; it leads to attainhigh competitive edge to firm. It also provides strength to decisions. In order to remaincompetitive and successful, all companies are using best and innovative ways to get intouch with their customers and improve strong public relations (Abdillah, 2014).Therefore, SPL Ltd., needs to recognise tactics which are used by its competitors andtake business decisions accordingly. Customers' inclination – It is also essential for companies which deals in food services toanalyse customers' needs and wants as well as get better understanding of market trends.Food companies are also needed to know buying power of customers along with qualityexpectations thus to serve them accordingly. It ensure to make imperative businessdecisions which are based upon increasing customers' loyalty. 1.3 Assess internal and external sources of information Internal sources – In a business organisation, variety of sources are available in order tomake appropriate decisions. Although, internal data can be gather through measuring overallsales in a certain time period, customers reviews or feedbacks, profits generating products. Forexample – in SPL Ltd., Rices & Grains and Noodles are the most popular products whichgenerate high profit margins. Apart from this, managers can also make decisions by consideringfinancial records, summary sheets and weekly reports so as to examine profit & loss in variousactivities then take suitable decisions (Park and Lee, 2014). External sources - Due to technological advancement, there is available numeroussources through which SPL Ltd., can gather external market information, such as – social media,print media, television and so on. Likewise, social media is a great platform where an amplerange of people get together and allow to share their ideas or opinion towards a specific area ofconcern. Therefore, social media and television can provide information about changes intechnology and market trends which improves company's decisions. Other external sources are –academic journals, articles and publishing used along with business directories thus to get2
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