Managing Conference and Events

MANAGING CONFERENCE AND EVENTS
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Executive summary
This study includes two different reports with interrelated requirement of event management
industry. The first report focuses on different categories as well as dimension of events in event
sector of London. Different venues of London are being analyzed in order to evaluate different
perspectives of event industry. On another hand, this study is evaluating attributes and recent
trends of event industry. Based on provided case scenario, design and layout for a wedding event
are being prepared and evaluated in this report. Another report focuses on roles and
responsibility of managers and other stakeholders of event industry. Claridges Hotel is a luxury
hotel, situated in London. This organization is popular for its elegance and top quality services.
Attractive offers of this company attract maximum potential customers towards their business.
At the end of both reports, conclusion parts have been drawn from overall discussion.
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Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................4
LO1. Investigation about different dimension and categories of events in event management
industry [P1, P2, M1, D1]................................................................................................................4
P1. Evaluation of different kinds and dimensions of events and differences between those
events...........................................................................................................................................4
P2. Discussion on attributes and recent trends that influences the industry of event
management.................................................................................................................................6
LO2. Assessment of considerations for setups of event and conference room with definition of
required professional standards [P3, P4, M2, and D2]....................................................................9
P3. Designing of event layout......................................................................................................9
P4. Analysis of available additional services within environment of event and conference
along with their importance.......................................................................................................10
Conclusion.....................................................................................................................................11
Introduction....................................................................................................................................12
Discussion......................................................................................................................................12
LO3. Evaluation of management skills required for event management and stakeholder
management within event management industry [P5, P6]............................................................12
P5. Different management roles in event sector........................................................................12
P6. Reviewing managerial skills and personal characteristics required for working in event
industry.......................................................................................................................................13
LO4. Evaluation of measures required for arranging safe and secure event environment for both
guests and staffs [P7].....................................................................................................................14
P7. Explanation and specification of required measures to give safe and secure environment to
staffs and guests.........................................................................................................................14
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Conclusion and recommendation..................................................................................................16
Reference list.................................................................................................................................17
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Introduction
Management of event includes various attributes that help to meet expectation of customers from
event Management Company. This report focuses on different categories as well as dimension of
events in event sector of London. Different venues of London are being analyzed in order to
evaluate different perspectives of event industry. On another hand, this study is evaluating
attributes and recent trends of event industry. Based on provided case scenario, design and layout
for a wedding event are being prepared and evaluated in this report. Additional services that help
to meet expectation of customers are being discussed. In this case, Claridge's hotel is being
considered as event Management Company.
Discussion
LO1. Investigation about different dimension and categories of events in event
management industry [P1, P2, M1, D1]
P1. Evaluation of different kinds and dimensions of events and differences between those
events
Several types of events like corporate events, weddings required different kinds of venues. In
London, various venues are there that are used for organizing these events. Different kinds, as
well as dimensions of events and their respective venues, are mentioned below,
 Corporate events
Corporate events include conferences, business meetings, seminars, business dinners, product
launch events, and team building events. Formal atmosphere is maintained in these kinds of
events as business-related official work takes place in corporate events. As mentioned by Getz
(2018), purpose of organizing this kind of events is to support objectives of business such as
corporate communication, functions of management, improvement of morale of company and
procedure of business. Organizations hire event management companies such as Claridge's hotel
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for arranging corporate events. These events help to develop a good relationship between
employees and companies get opportunities to expand their business. Sea container events are
situated in London and this place is capable to include 200 people at a time. This venue is
appropriate for arranging corporate events. As mentioned by Dowson and Bassett (2015),
business people prefer attending corporate events at their venue as they get to experience
unobstructed view of London skyline. On another hand, Rich mix is another potential venue for
corporate event. This venue is located at Benthal Green, London and this place is flexible for any
kinds of events.
 Private events
Family events such as wedding, anniversary, birthdays, festival gatherings are included within
private events. According to Tsouet al. (2017), in this kind of events, individuals pay for parties
and they invite their guests on special occasions. In private events, privacy of host and guests are
being maintained and special arrangements are done as per requirement of clients. This category
of event is very common in even industry. Number of participants of this kind of events is less
than other event categories and unknown people cannot enter into these events without
invitation. This section of event industry includes educational events as well. Authorities of
educational institutes hire event managers for arranging seminars, convocation programs and
cultural programs for students. Pearcyet al. (2017), Shoreditch Studios is a renowned venue in
London that has been designed for arranging wedding events. 350 people can easily be present at
this place and it is an appropriate place for private parties. Spring and Maze are other popular
venues in London and many people celebrate their special day with their friends and families at
these venues.
 Live events
Festivals, sports events and live concerts of celebrity performers are included within live events
and these events need large auditorium like place as guest number is larger in this case. In as
opined by Jackson (2017), London, there are several places that can be considered as appropriate
venues for live events. The Roundhouse is one of the venues and this venue can accommodate
near about 1800 people to gather in this place. Owners of this place offer sound packages and
lights for their customers in addition. Wembly stadium is another bog place, where live concerts
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