Managing Conference Events: Categories, Dimensions, and Additional Services

This document provides an overview of managing conference events, including the different categories and dimensions of events. It also discusses the additional services offered in conference events and explores the various roles in the event management industry. The document also highlights the current job opportunities in event management.

MANAGING
CONFERENCE AND
EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
Different categories and dimensions of events ...........................................................................3
Specific example of different categories of events .....................................................................4
LO2..................................................................................................................................................5
Conference Event layout .............................................................................................................5
Additional services in conference event ....................................................................................7
LO3..................................................................................................................................................7
Different management role in event industry..............................................................................8
Impact of management skill for successful event .......................................................................9
LO4................................................................................................................................................10
Measures to organise safe event ....................................................................................10
Comparison and contrast the security and safety provision of event.........................................10
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
The management of conference are the activities related to management process within
the company. Conference is also involve task of planning, organising, leading and controlling,
for conducting these activities it take period of time (Draper, Young Thomas and Fenich, 2018).
The event management is a method to conduct variety of functions so that event can execute
different kinds of events. The event can be conducted in the form of conference, concerts, trading
shows, ceremonies. Rosewood London is five star hotel providing quality of services to its
customers. The hotel is attracting its existing and new customers by organising events. This
report will evaluate the different categories and its dimensions of the event and discussion of
feature and trends who are influencing the event sector. This will also assess the event layout to
layout an conference and the services that are available in the conference to create value. Further
it will show different management skills required to work in event. Moreover report will
determine the measures required for manage a safe event.
LO1
Different categories and dimensions of events
There are different events which are being organised by the Rosewood hotel (Tama and
Comuzzi, 2019). Event can be classified according to Size, type and the context as the event in
hospitality industry include weddings, dinners, different kind of business meeting. The event are
usually corporate, charity and private. The corporate event include conference, seminars
meetings and different kinds of ceremonies. charity events are those in like competition, kind of
concert, sports event etc. private events are basic gathering of family and limited to the member
of family. Events have different type of dimensions which assist to show the difference in
events. The event are generally of three type the industry can organised any one of them.
Corporate Charity Private
This events are uses when an
organisation is trying to
promote its brand with its
products. The activities and
task which are being
On the other hand charity
event are mainly organise to
accumulated the fund from the
society people. In this the
society balls, and sports event
These events are organised by
the company for particular
people. This events are
organised occupationally as
wedding birthday parties and

undertaken are the conference,
seminars and meeting. The
dimension of this event are
usually small as people who
are involve in this are
relatively less.
or any auctions are organised.
This are organised because in
this any one come in front and
able to give fund for the
charity.
kind of festival gathering come
under his. This is on the behalf
of an individual who want to
invite particular people.
Current trends for events: The trends in the event are ever changing that directly impact on
taste and preference of individual such as now a days people are demanding live streaming and
more personalised services (Bouoiyour and et. al., 2019). As in the time of pandemic situation
many company have change their events style as now after pandemic situation companies are
taking use of virtual events. The company either prefers to provide important and helpful content
or they just do live preferring of their events. The artificial intelligence is also used in the events
in that chatbots are used in this, face recognition is also used when the event registration.
Therefore the companies can use all these trend for better event management.
Development of events: With the time the events and its activities are also developed and being
modified accordingly in the event industries (Moroni and et. al., 2018). Their are different kind
of event which are being developed as earlier the event goal are very small but with phase of
time now the event are conducted with bigger goal and objectives. Now the event planner also
pre-plan the activities which are to be conducted in the event. The team is all organise in advance
with an proper budget so that activities can be effectively performed within a given time frame.
Specific example of different categories of events
From the above study it can be illustrated that there are different categories of events.
Wedding events: The “private event” involve wedding, parties or businesses gathering etc. the
wedding event have various features as the people who will come in this kind of events are
basically family member and relatives (Tjaden And et. al., 2018). The event have stationary
which reflect the lifestyle of individual. The wedding events are organised at a peaceful and
perfect venue so that the guest who have came there can enjoy the day. The wedding event also
involve a beautiful dress for the couple.

Product launching event: This is kind of “corporative event” also involve businesses
conference, meetings, seminars or kind of product lunch (Guo and et. al., 2018). The product
launching event have different features like the invited people are those who are customers of the
products. The venue to organise this is also specific. The product launching also have a relevant
content that is spoke by senior member of the company. The audience is also kept in mind while
conducting this event and the company also have to develop an inspirational theme that is
related to the brans awareness.
Sports event: This type of event are come under “charity event” there are various features of
conducting an sports event as this is it indicate that people are in an community (Feng and Zhu,
2019). The event are basically in safe space so that people who are attending this can enjoy in
maximised way. This sports allows the people to inexperience the success in their life.
LO2
Conference Event layout
The conference event is general or formal event that take place for a day or combination
of day (Cordasco And et. al., 2019). This events are conducted annual basis and common interest
people are invited to attend this kind of event of Rosewood hotel. The hotel is organising this
event to aware its potential and new customer about the services that organisation is offering.
There are many different activities that has to performed while layout an conference event this
are as under :
Attendee numbers: As this task is one of the main task the layout is totally depended on the
number of audience who are coming to attend the event of Rosewood hotel (Behnke and et. al.,
2018). The assumption are not appropriate in this hence every one should have seats and
comfortable environment. The attendee should be satisfied by the setup of conference room. If
there are less people to attend then it will offer greater flexibility in the seating arrangements.
Space availability: The dimension are also have great role whether the setup is manageable or
not. The doubt has to be clear regarding the setup so the event manager of Rosewood can make
sure about the guest who can easily set in the room of conference. If there is not adequate space
then people can not able to get the point which are discussed in the conference.

Priorities: The objectives of the event should be on the priority basic, as the things should be
fully manage while organising the conference event. The activities that are very necessary to
meet has to perform on priority basis
Practicalities of event: The practicalities of the venue is also pre-planned in the layout as the
people has to provide some kind of refreshment so that they can effectively enjoy the
conference . The people also have to seated in a proper line in a queue so that food can be
distributed effectively in the audience present their.
Decor and furniture: The decoration are made for conference has be in proper way that people
who are attending get attracted towards the event (Ouyang, Gursoy, and Sharma, 2017). The
chairs and tables are placed in a proper manner that people have no difficulties while seating the
sofas are placed in the front for the senior people who are attending the conference. While layout
it has to checked that all the people can easily seat and have their individual attention. The
different size table and chairs are placed jointly so that the alignment looks more good.
Activities: The activities are being planned before layout the conference event. The speaker of
the event are placed at right place so that all of them can hear easily. The layout can not be
rearrange if there is not plenty of time before the event. The layout is also carry those activities
which are being do to entertain the people in the event.
Quality of design to layout to meet the client expectation
It can be evaluate that the conference event is organised and in effective layout as the
seating arrangements is in a way that all the audience is being seated comfortably. The people
can enjoy the conference with the layout that is being used. The entry is also been decorated with
different trendy style so that people get attracted towards the event and engage more efficiently.
To meet the client expectation the layout is designed in a manner that goals are set more specific
with detail plan so that all people get aware of layout. The layout is made with honesty all the
activities are done with maximum affords. The things are not been assumed in the conference
event things are only anticipated.
Choices of layout of conference event: The chosen conference event layout is effective as
location is fixed where every one can easily come and attend the event. The conference room is
also sufficient for the people who are invited for the event. As people needs a favourable

environment so for this decoration is being done which people will like and enjoy. The
conference event is organised in a way that resources can optimally utilised and the cost is also
minimized.
Additional services in conference event
The conference event is being organised with different activities and services with different
group of event people (Moeuf and et. al., 2018). The event planner also include some additional
services that are provided to the people who are coming to attend the event. There are some
services like:
Transportation: As different people will going to come to attend the event. They have to
provide this service because without providing this services many people can skip the event with
this excuses. Therefore the conference event include this services so that people not face any
issue to attend the event.
Technical setup: The conference event is also involve different type of setup so that the event is
organised in attractive way. The setup of lighting that people prefer is very important to avoid
darkness in the event. The technical setup also involve sound system with an open mic so that the
information that has to provided by board member of Rosewood can done effectively.
Free Wi-Fi: this services is also available for the people who will attend the conference as now a
day people are more comfortable with this and if this additional service will provided to the
people than they get satisfied towards the services of conference.
Parking: As some people will come with their personal vehicle than they need parking space so
the Rosewood has also focused to provide parking in its event. If they have not got any parking
space than they will face issue and not able to listen the conference topic with better
concentration.
Water supply: when the conference is going on then it is necessary to provide water to the
people who are attending the event. As water should be free from bacteria, virus and other
chemical that can affect the health of people who are coming to attend the event. Therefore the
water supply is in proper manner and at proper time so people can enjoy the conference event of
Rosewood hotel.

LO3
Different management role in event industry
The management has different role to provide adequate guide the people, develop the
group of people of organisation, providing maintenance and to allocate the resources of the
organisation. The manager have generally four functions that are planning the objective,
organising the activities, leading and controlling the things so that objectives can be achieved
more effectively. There are different people who are involved in the event industry to manage the
activities.
Event manager: In the event industry the role of event manager is vital because they suggest the
task to perform in the event and way to organise those activities. The manager role is to develop
an coordination between the activities so that event will go smoothly as per the planning.
The job opportunities for event manager is good as this does not involve an huge
investment
Talent manager: This managers are also have their importance in the event as every individual
has its particular talent to make the event more efficient and attractive in front of others. The
work of manager is very critical as talent is primary element of any event and they need to
contribute lot of affords to manage the talent.
Decorator In-charge: the events also involve decoration that is managed by decorator in
charge . Their are so many events who's primary goal is to decorate the venue place. The
decoration also involve lights as well as sound that has to looked by In-charger.
Hospitality manager: the managers of hospitality is have its role to ensure excellent guest
experience that is provided to the people who visit the hotel. The manager of hospitality also
handle the lodgings and the guest requirement as well as their complaints.
Current Job opportunities in event management: As the scope of job opportunities are
increasing regularly as this industry does not need any huge investment and manager can easily
perform their job in flexible manner. It is also important to manage talent in the event so the job
opportunity of talent manager is to hire the people and apply the skill in the work. Yet there is
comparatively less opportunity for talent manager in Rosewood hotel and other hospitality
industry. The job opportunities is basically high for hospitality manager as the people are more
preferring hotel to stay when they travel across the world so to manage the activities over their .

The decoration in charge are also having favourable opportunity as the decoration is done very
commonly in every event and the in-charger have to check the style of decoration that is
undertaken by event.
Impact of management skill for successful event
The management skill has several impact on the success of the event without
management skill the event can not be organised in effective manner.
People skill: The people who are involved in the event like executives, staff, customers,
supervisor, other attendees of the event should be connected comfortable with each other so that
the work get accomplish more accurately.
Flexibility: The management person should be flexible in its work. With this skill the event
organised by Rosewood hotel perform its activities more effectively and the events are being
success.
Listening: The impact of this skill is very vital as the stakeholders are providing the information
about the needs of event. So with the help of listening skill the manager can able to understand
the instruction of stakeholder. this make manager to stay ahead and take the decision.
Organised: The manager skill of organising the different things together will assist for
successful event. The skill to perform multitask at the same time will help to plan smoothly as
well as in execution. Therefore organising of the activities in the event is lead to completion of
event in effective manner.
Communication: A good communication skill of manager will lead the people on track and
keeping the goal clear to all the people who are involved in the event. The communication skill
assist people to share their individual vision and being other excited about the same.
Recommendation: There are different management skill that are used by event as with the
people skill the company will get to know about their people as different type of people have to
work jointly so that they can perform better. The flexibility is also necessary to meet the needs of
stakeholders the people of event have the nature to adapt the immediate change in the
environment. While being in an event all the member should listen to the people who is
instructing so the listening skill is also vital. The communication is also necessary between the

member and the stakeholder for whom the event is being organised. With an effective
communication the activities can be managed efficiently and completed on time.
LO4
Measures to organise safe event
The Rosewood can provide safe event with different techniques that host of event can use to
ensure the safety of the people who are attending the event. The security is taken last in
considering of event manager but this is also important to provide security and safety. The
budget is also less so for organising safe event the manager have take different steps.
Assess all the risk related to security: Different type of event has different level of risk like any
political event is having higher risk than an event organised for birthday party (Liu, Fisher and
Chen, 2018). To take the risk firstly it is necessary to assess the type of risk that event may have
and consider some related things;
 To measure the risk it is necessary to check who is hosting the event and the target people
for event. The people who are going to attend the event are also inspect before the event.
Keeping the visible security: The actual goal of the security in event is to prevent from the
threats that could happen rather to respond to threats (Brooks And et. al., 2020). So the security
should be in front so that the threats can be avoided. The guest also feel safe and protected with
the security staff so that staff of Rosewood and the stakeholder also feel comfortable.
Creating security checkpoint: For better safety there are different security checkout point so that
the people who are coming for the attending the event are checked by security guards by this
practise the threat can be avoided.
Comparison and contrast the security and safety provision of event
There are different provision for the safety as well as security, as the security is focused
on the intentional activities and the actions that took to protect the individual, organisation or an
particular event assets (McArthur and et. al., 2017). Whereas the safety is the condition to protect
from the things that could cause harm. The safety is the term where the individual can control the
level of risk and can able to protect by self.

Recommendation: for providing a better security and safety the manager should have a
adequate amount of budget so that they can perform the activities that are required for the safety
of the event. For example if an conference event is being organised by Rosewood than the
manager should inspect the people who are coming to attend the event, the hosting of event and
the context. Their should be proper guards that check each and every individual over their. The
safety can also improve by cameras that are placed at visible place so that the threats can
overcome.
CONCLUSION
This report concludes that the event are of different types and dimension that can be
organised in various layout as per the needs. The Rosewood can also organised personal,
corporative and charity events in its campus with better workforce. There are different additional
services that should be provided to the audience who is coming to attend the event and the
security and safety measures should be taken in effectively.

REFERENCES
Books and journals
Draper, J., Young Thomas, L. and Fenich, G.G., 2018, January. Event management research over
the past 12 years: What are the current trends in research methods, data collection, data
analysis procedures, and event types?. In Journal of Convention & Event Tourism (Vol.
19, No. 1, pp. 3-24). Routledge.
Tama, B.A. and Comuzzi, M., 2019. An empirical comparison of classification techniques for
next event prediction using business process event logs. Expert Systems with
Applications, 129, pp.233-245.
Bouoiyour, J. and et. al., 2019. What are the categories of geopolitical risks that could drive oil
prices higher? Acts or threats?. Energy Economics, 84, p.104523.
Moroni, L. and et. al., 2018. Biofabrication: a guide to technology and terminology. Trends in
biotechnology, 36(4), pp.384-402.
Tjaden, N.B. And et. al., 2018. Mosquito-borne diseases: advances in modelling climate-change
impacts. Trends in parasitology, 34(3), pp.227-245.
Guo, S. and et. al., 2018. Visual progression analysis of event sequence data. IEEE transactions
on visualization and computer graphics, 25(1), pp.417-426.
Feng, Y. and Zhu, Y., 2019, June. Pes: Proactive event scheduling for responsive and energy-
efficient mobile web computing. In Proceedings of the 46th International Symposium on
Computer Architecture (pp. 66-78).
Cordasco, K.M. And et. al., 2019. Coordinating care across VA providers and settings: Policy
and research Recommendations from VA’s state of the art conference. Journal of
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Behnke, D. and et. al., 2018, October. Intelligent network services enabling industrial IoT
systems for flexible smart manufacturing. In 2018 14th International Conference on
Wireless and Mobile Computing, Networking and Communications (WiMob) (pp. 1-4).
IEEE.
Ouyang, Z., Gursoy, D. and Sharma, B., 2017. Role of trust, emotions and event attachment on
residents' attitudes toward tourism. Tourism Management, 63, pp.426-438.
Moeuf, A. and et. al., 2018. The industrial management of SMEs in the era of Industry
4.0. International Journal of Production Research, 56(3), pp.1118-1136.
Liu, D., Fisher, G. and Chen, G., 2018. CEO attributes and firm performance: A sequential
mediation process model. Academy of Management Annals, 12(2), pp.789-816.
McArthur, E. and et. al., 2017. The employers’ view of “work-ready” graduates: A study of
advertisements for marketing jobs in Australia. Journal of Marketing Education, 39(2),
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Brooks, S.K. And et. al., 2020. The psychological impact of quarantine and how to reduce it:
rapid review of the evidence. The lancet, 395(10227), pp.912-920.
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