Conference and Events

This document provides an overview of conferences and events, including the different categories and dimensions of events, current trends influencing the event sector, and the various management roles and job opportunities within the events industry. It also includes a room layout design for a wedding party and discusses additional services that may be required.

Conference and Events

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Examination of the different categories and dimensions of events........................................1
Discuss the feature and current trends influencing the events sectors...................................3
Analysis of current trends to explain how events are adapting to stay innovative using specific
example from different categories of events..........................................................................4
Critique of the development of the events sector providing specific examples from a range of
different categories of events..................................................................................................5
Design a room layout for the wedding party, taking into consideration of additional services
that may be required...............................................................................................................5
Exploration of management roles and current job opportunity within the events sectors.....6
Review of the management skills and personal attributes required to work within the
events industry and meet stakeholder need and expectation. 7
Critical evaluation of the impact of management skills on creating a successful event, making
and justifying recommendation to meet stakeholders requirements......................................8
Explanation and specification of the appropriate measure required to provide a secure and safe
event venue and environment for all involved.......................................................................8
Comparison and contrast of the security and safety provision for specific events................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
The conference is the meeting in which all the people have concerned about a certain topic
on the other hand an event encompasses a ceremony, festival, convention and celebration. The
management of an event defines the better executions of all the plans that is developed to make
the creative and better development and it includes the different set of events as like the sports
events, weddings, conferences, birthdays and meetings, trade shows and many others as well
(Biemans, 2018). It is basically a procedure that includes the chaining process as like planning,
managing, controlling, implementation, organising and managing of all the different activities
that get performed within the event in effective and efficient manner. This report is based on the
Ocado that is the world’s largest dedicated online grocery business retailer and didn’t have any
chain of stores also does the home delivery from there warehouse and having the headquartered
in Hatfield, England, UK. The report includes the categories and dimensions of the events,
feature that influence the event sector, adaption of event management to stay innovative,
corporate events, different categories of organization, a room layout, management roles in event
sector, management skills and personal attributes and its impact and the appropriate measure that
are required to provide the secure and safe event venue.
MAIN BODY
Examination of the different categories and dimensions of events
The events is usually refer to something that get happen as per the importance or at
unusual and get happen in a particular situation as like entertainment, sponsorship, celebration,
reunion and many other instances as well and it will get occur at the specific location over the
certain period of time. Ocado wants to perform the event in the future and for that they must get
evaluate the different situation and its dimension as well as category too (Brown, 2019). It will
get used to attract and retain the customer for the longer period of time and with that satisfies
them and the events get classified in the different categories and these are as defined below as:
Private events- It is the event that are managed and conducted to get celebrate the
occasion specifically and related with the closed ones as with family, friends, colleague, clubs
and didn’t get shared with the outer public. In this the birthdays, anniversaries, wedding, festival
celebration, receptions will get categorized.
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Corporate events- It is an event that is conducted by an entrepreneur and business so as
to develop the better relationship in terms of professional partnership as with the stakeholders as
like with the employee, directors, managers and somehow the potential customer will also get
invited. The major purpose of this event is to develop the trust and loyalty in between the
suppliers and the customers and it is the better way through which Ocado promotes their brand
products and services (Bryant, 2019). It includes the category of conference, dinner, seminars,
success party, product launching and many others too.
Fundraising or charity event- It is the event that is mainly get organized by the social
workers and by NGOs to get generate more funds to get work for the society welfare. These
events get conducted with the purpose of charitable aspect and the funds get collected from the
gathering and include the events as like charitable auctions, society balls, sponsored cycling,
sponsored skydiving, sponsored walks etc,
As per the above category, Ocado must also considerate some of the other dimension of
events and with that effective planning will get performed so as to make the effective interaction
with the clients and in parallel the need and demand of the customer will get fulfilled and there
are some dimension that are as defined below as:
 Anticipation- It will reflect that Ocado must get announce some of the event in such a
manner to spread better awareness with more excitement in an individual with that more
people will get join the event willingness.
 Arrival- In this the event management team of Ocado must get ensure that safe and
secured the place is and with that provide the effective experience to the customer by
which more people will get satisfied.
 Atmosphere- In this the appropriate location or site will get selected by the organizer
team of the Ocado by which people get more comfort with better accessibility (Chan,
2018).
 Appetite- It is a dimension in which Ocado must take the adequate decision and with that
manage the food items and meal as per the suitability of event and that is based on the
estimated budget.
 Activity- In this dimension Ocado made some choice about the entertainment activities,
recreational option to make event more interested.
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 Amenities- In the final stage the Ocado must concern about the tangible reimbursement
with more flexibility and client also gets more satisfied by the arrangement and it
improvises the goodwill of the business.
These are the dimension that is more helpful and with this the effectual planning will get
maintained and the customer get the positive experience and Ocado ensure that client become
more happy and contented.
Discuss the feature and current trends influencing the events sectors
The event sectors that include the meetings, expos, gatherings, and special events and
corporate and private functions that perform in a variety of the venues as from the conference
and hotel centre to facilitate the party and event functions (Débarre, 2018). There are some
different categories of events that are viewed by the Ocado to meet the expectation of the
customers. There are some features and current trend that influence the event sector in future
period of time are as explained below as:
Security concern: It is the most basic factor that must get consider by Ocado while
conducting an event where the clients are covered with the security by which they get safe and
enjoy the services that are offered by the supervisory team of the event. It is more important and
the trending as well where the effective planning is considerate to get over from the different
happenings at where the clients feel more secured. For example, in the sports events the
arrangement are more tight at where no individual get any harmed equipments with them and all
the audience are more safe from each other too.
Workforce issues: It is required to that the human workforce are more skilled and
talented and have a wider ability and capability to perform the task with more perfection. In this
Ocado always get attracted the validate candidate on continuous basis as those as more
interpersonal and communication skills with better planning and organizing. It is not easy to get
work with the talented employee for longer period of time as they get switch to other companies
to gain more success and for this Ocado must provide better opportunity to their employee by
whom they get retain longer period of time.
Evolving personalisation: In the current trends the consumer expectation gets increased
and continuously changes and it is always be quite difficult to the business (Gendzier, 2019). In
this technological innovation must get improvised and personalised the brand by effectual
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communication and digital medium get used. Thus personal relevance is essential to design the
event in order to deliver the customised services and identifies the satisfaction level.
Analysis of current trends to explain how events are adapting to stay innovative using specific
example from different categories of events
Events are more powerful tool and help the companies to build and create the brand
loyalty, induce products and to generate more revenue. The customer also get perform the survey
while purchasing the product related to brand event after confirming, attending and the power of
marketing. Thus innovation is more vital and gets used by Ocado to effectively leverage the
events so as to improvise the consumer experience (Geppert, 2018). There are some ways
through which event adapt to stay innovative and as defined below as:
Mega events adapting: The mega event conduct the international cultural and sport
events as like Olympic Games and World's Fairs that has the virtue to effect the larger scale
people periodically. They have endured the higher popularity in the modern era so as to match up
with the globalisation and have the positive and adaptive roles with adequate structuring in time
so that guest get better place.
Hallmark events adapting: It is the event that includes the fairs, expositions, cultural
and sporting events of international status that are held on regular basis. They get host
community by offering the better opportunity to customer and get secure the high prominence in
the tourist workplace.
Private events adapting: They have adapt the climate changes as it includes the small
and medium business and affected by the resource availability, labour incentive, manufacturing
service as they are the economy generators while developing the transition country.
Music events adapting: They have adapted the virtual shows and apart from the e hour-
long video format get based on content by which recurred the engagement (Geppert, 2020). The
session will get developed that is pre-decided and have attracted the customer interactions.
Corporate events companies adapting: As per the effect of COVID 19 they have adapt
the innovative ideas to host the event by which viewer get enjoy the performance of the
favourable artist thus all get enjoy by remain in the home as well.
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Critique of the development of the events sector providing specific examples from a range of
different categories of events
The event sector get faced the dramatic increment and development due to attractiveness
of the customers as due to the trade and investments, innovation and skills and hold the
conference and events by training the staff and continuous creativity.
Private: There is more development in this sector as in this better connection and
interaction get development in between the closed one party by which successful commitment
and supportive surround get induced (Graham, 2018).
Corporate: It will include the conference, seminar, trade shows and product launch by
which the business must get circulate the relative information in the market and with this more
suitable result get achieved in timely basis.
Charity: They have worked for the development of the society and as the time passes
more of the people get shows their concern and have take an initiative towards the betterment of
the society and thus more of the charity events get worked with more stability.
Design a room layout for the wedding party, taking into consideration of additional services that
may be required.
The room layout of a conference room has momentous impact on the customers’
expectations and thus the event management of Ocado have maintain the focus to develop the
attractive format by which more people will get targeted and then validate requirements get
fulfilled. The layout must get designed to while conducting the meeting so as to discuss more
about the new product launch (Gunderson, 2018). It will includes the lighting, sound, seating
arrangement so as it is visible to all 50 members and the layout design is as given below:
Table configurations: The Ocado conduct the event that is based on the theme as white
and purple with offering two welcome drinks and provides the per person party package. In
addition three canapés to per guest and with three course meals with the finishing of coffee and
tea, jugs of iced water and cold drink. Thus Ocado conduct the V shape configuration by which
remains more visible.
Selection of room: Ocado hires the evening reception room hire that has the capacity of 50
members with adequate space that has better ventilation with the white linen table and covered
chairs with coloured sash by which client didn’t distract the mindset of the customers.
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Adjusting lights, sound and picture quality: The event management of Ocado select a
glass of toasting bubbly for the speeches that has better sound support by which clients feel more
comfort (NA, 2019).
The event management company also provide additional services to their clients so as to
view the better gain of contentment. Ocado offer this services by which the customer feel more
special and get satisfies as well and that are as defined below as:
Projector presentations: To get engage the members in the event Ocado ensure that
clear and attractive presentation get served that deliver the short and effective content by which it
is easy for client to make better understanding.
Wi-Fi: It is the basic factor with that the event management ensure that suitable internet
service gets provided that provide ease to client while making any search.
AC facility: It is more vital that the event environment is more sustained by which the
piece will get find in the hall and the surround is complete free from the heat, uncomforted etc.
In context of c they ensure that there is easy access of air and free from suffocation.
Exploration of management roles and current job opportunity within the events sectors
The event sector is the most competitive sector across all over the globe and also
provides an opportunity to advance the skills, competency and knowledge among all the
individuals and helps to gain more growth and have followed some roles that are as defined
below as:
Expansion of optimistic relations with parties: The event management team perform
the different roles and responsibility and have made the efficient communication with the third
party, contractors, sponsors, vendors etc. In this the manager of Ocado ensures that suitable
relation get maintain with the stakeholders and have developed needed communication that
reduces the probability of conflicts (Nicholls, 2018).
Plan and organising event activities: The event manager perform this role and manage
all the different task that get performed to make an event more successful and in this manager of
Ocado develop a plan and assigned the duty to all the individuals by which supportive effort get
induced for supreme executions of and have control all relative aspect with management skills.
Favourable practice and management of workforce: In this manager is able to
enhance the participation of the entire employee by which all the work gets handled with more
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perfection. In this the event management of Ocado ensure that the target of the event will get
achieved without any redundancy and sufficient outcome get conceived.
Review of the management skills and personal attributes required to work within the events
industry and meet stakeholder need and expectation.
In today’s scenario the demand and requirement of client will keep on increasing that will
enlarge the scope of the event sector (Pearlson, 2019). In this the event management must have
the management skills and personal attributes such that they could get over from the different
challenges with more perfection and that is as explained below as:
Management Skills
Flexibility: Event sector has develop more opportunities and to get grab this it is needed
that the management of Ocado perform the function with more flexibility and ensure that
changes will implement with more certainty by which the effectual event get planned. In support
of this management team develop some strategy and policy and preferred the customer
satisfaction.
Fanatical observation: It is important while conducting an event all the different
dimension will get analysed with the need of client that adds more value in the event of Ocado
by which objectives get completed with more faultlessness. It includes the detailing of all the
activities that are more needed to get performed and with this systematic ending get resulted in.
Personal Attributes
Interpersonal abilities: It is the capability of an event management with that they have
worked with supportive coordination with all the team members and ensure the execution of plan
must be more formalised (Popkova, 2018). In this the employee of Ocado must listen and follow
the guidance of management and work accordingly and with support of clear and transparent
communication.
Creativity and innovation: It is also be more essential attribute in which the event
management will make more advancement in terms of innovation and the creativity and that is
more basically get dependent on the requirement of customer by which they feel pleased.
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Critical evaluation of the impact of management skills on creating a successful event, making
and justifying recommendation to meet stakeholders requirements
The management skills are more required and get used to manage as well as control the
different function and operation within the Ocado. It helps to make more liable outcomes by
which the rate or probability of success will get more improvised and with this the goals and
objectives will shortly get circulated in between the employee by which the collective efforts get
induced (Rice, 2018). The management skills and wider impact it helps the business to complete
their task within the stimulated period of time by providing the effective problem solving of each
and every conflicts. The stakeholder requirement get enhanced on continuous basis and with this
there changes behaviour get noticed, understand and acknowledge by the management and
through their skills improved strategy get put into operation with more excellence that helps to
attain the valuable results.
Explanation and specification of the appropriate measure required to provide a secure and safe
event venue and environment for all involved.
The successful return of the event is based on the higher satisfaction of the clients as it is
more required to get plan the overall project plan with the suitable accountability and in support
with the superior measurement of the safety and security measures. It is the prior of the event
management and with this get prevents the client from all the miss-happening as per the
implementation and execution of all the events. There are some of the basic measures that are
required and get followed by the Ocado so as to provide a safe and secure event venue and that is
as explained below as:
Matching IDs with Registration data: It is the most basic aspect and in this it is more
needed that the event management of the Ocado must get ensure that the entered or the joined
member must get associated with the project. Thus for this they get offered the ID (identification
proof) to all the guest and they must have to carry this while join the event and that ID will
consist all the relative detail about the registration information (Strobel, 2018). It helps to
maintain the list of all the clients that get take part in the event and before the entering that will
get crosschecked for the confirmation and include the name, address, date of birth, mobile
number, gender etc. It prevents the event from the entry of the outer candidate in the event
program.
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Formation of Security checks points: It is the way at where the tight security get served
to the clients and in this Ocado will develop the different check points. In this the guest must get
checked twice or thrice time by which they didn’t get entered with some unused or harmful item,
equipment, weapon that is to get harm the other people. Thus management of Ocado must
beware of the thefts and provide more security to the guest.
Maintaining privacy of events: It is a way in which the company didn’t get publicised
the event program and conduct it in more formal manner (Triandafyllidou, 2018). After the
conduction of meeting it will get published in market as from the newspaper, social media
platforms, company’s website, press release and from many other sources as well. It is more safe
and secured and there is no risk of the thefts and misconduct at the event venue. In this Ocado
make sure that all the members get valid treatment and balanced surround that keep them more
composed.
The different prospect that is needed for the business to must get take the suitable
accountability and measure the effectiveness thus all the activities that get performed in the event
will get prevented with that management team plan and manage the requirement and demand of
the guest while providing the security as well as safety measures.
Comparison and contrast of the security and safety provision for specific events
The security is the provision against the deliberate threats on the other hand safety is the
aspect of the business to being secured the surround from the unintended threats. There are some
safety and safety measures for the specific events that are as defined below as:
Basis Security Safety
Professional Sporting
Event
In this the training must get provided to the
employee and the security plan will get
developed so as to achieve the objective of
an event while managing the parking
attendant that insure that ingress and egress
of parking, gate security prevent the
unauthorised entrance in the event, ticket
taker that verify the tickets, security force
that maintain focus on all the people
continuously.
To get promote the awareness safety
measure has been taken by the event
management and in include the clarify the
roles and responsibility, reveal of the
resource gaps, identifying the opportunity
for the development and improvement,
enhancement of performance and the
clarity of the integrity, communication and
coordination (Victor, 2018).
Wedding In terms of security provision in wedding In this the right team will get choose to get
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few rules get considered as valet to get
avoid the arguments over the spaces of
parking, security as it is a challenge to get
manage the vehicle and its parking and it is
also important that visitor feel the
belongingness that guard will get secured
the vehicles, first aid is required as the
security measure to procure from potential
dangerous materials.
work with by which the risk factor get
decreased, communication is more vital as
it helps to educate the visitor and the
employee, management of the risk
assessment to make effective prevention.
Festival The festival security includes the
maintenance of integrity on the boundary
site and the areas inside the site as well, the
flow of traffic movement is safe, the safer
controlled at entranced, protection of the
site area from the off limits.
In this the coordination will get maintained
with the entire department as like the local
government as per the need for the control
measurement of the length, demographic
and site in concern of event. The visual
aids done by mapping as to design the
standard guard, a supervisor, overnight
guards, EMTs, Police, and Fire Marshalls
(Morse, 2018).
Trade Show In the trade shows the survey get conduct to
provide the security about the location and
no need for the barrier to make an event
successful, the travel arrangement are more
sensitive and prior arrangement get
managed, the exhibit halls are more
attracted and more protection measure get
taken from the terrorist etc.
In this the late flying will get avoided or
alone as per the possibility, protection of
the hotel and room number from the
strangers, secure of the lock keys of rooms,
the badge must get wearer at the official
site or at venue etc.
CONCLUSION
It has been conclude from the above report that the conference and events are more used
by the company to collect the gathering of people by which better awareness get spread with
more sustain relationship get maintained. The event gets managed by complete planning and
measuring of different dimensions and categories in the event sector with the suitable
consideration of conference and event room set. Furthermore, the management skills are more
required to get worked with more perfection within the successful deal with the stakeholders and
the different measure that is required to manage a secure and safe events environment for the
guest and staff.
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