This document discusses the concept of continuous improvement in organizations and its significance. It explores different approaches, leadership styles, and sources of information for continuous improvement. The document also highlights the importance of continuous improvement for gaining potential outcomes. The case study focuses on Tesco, a multinational retailer, and its process of embracing continuous improvement. It provides insights into the culture, approaches, and leadership styles adopted by Tesco for continuous improvement. The document also evaluates the knowledge and information used by Tesco to identify areas for improvement and upgrade its strategies. It further discusses the meaning of big data and its input in upgrading strategies for organizations. The document is suitable for students studying management, business, or organizational development.