Managing Cultural Diversity in the Workplace

This presentation discusses the impact of managing cultural diversity on productivity, opportunity, and competitiveness in the workplace, with a focus on a study conducted on ASDA. It covers the research aim, objectives, methodology, data analysis, research outcomes, conclusion, recommendations, reflection, and references.

Managing cultural
diversity in the
workplace

Content
 Topic of Research Project
 Research Aim
 Research Objectives
 Research Methodology
 Conclusion
 Recommendations
 Reflection
 References

“To analyse the impact of managing cultural diversity on
productivity, opportunity and competitiveness of employees
within an organisation.” A study on ASDA.
Topic

Research Aim
“To analyse the impact of managing cultural diversity on
productivity, opportunity and competitiveness of employees
within an organisation.” A study on ASDA.

Research Objectives
• To understand the concept of workplace discrimination.
• To measure the impact of workplace discrimination on employees
of ASDA.
• To analyse the importance for ASDA to reduce workplace
discrimination.

Literature Methodology
A literature review or narrative review help in reviewing articles or
secondary data which is available on magazines, books, articles,
publication research etc. so that a critique can be generated on the
data which is collected from these articles that can help in
authenticating the data. This help in developing a foundation on
certain knowledge by discussing about a published data on a
particular subject area which is under research.

Research Methodology
Research methodology is a procedure or technique under which
information related to a researched topic is identified, collected,
processed and analysed so that efficient results can be drawn.
Research approach: It is the approach which is selected in carrying out
a research which are inductive and deductive.
Research philosophy: This is a belief about the way in which data on a
topic which is to be researched should be gathered, analysed and
used.

Data Analysis
In order to analyse the quantitative data which is collected by the
researcher content analysis will be used by researcher so that
interpretation of data can be easily and systematically done.

Q1) Do you have an idea about diversity and
equality?
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
10
20
Frequency

Q2) Do you think that an inclusive and diverse
working environment in ASDA is important?
a) Yes b) No
0
5
10
15
20
25 22
8
Frequency

Q4) How is diversity created in company?
a) Equal opportunities
b) Same treatment
c) No discrimination
0
5
10
15
20
25
30
20
30
20

Q5) What are the impacts of having a cultural
diverse workforce for ASDA?
a) Strong brand image
b) Better problem solving
c) Innovative ideas
0
5
10
15
20
25
30
20
30
20

Research Outcomes
These are the outcomes which are reached by researcher after
interpreting the data which is collected by them so that these can be
communicated to the stakeholders of company so that they can
understand the importance of research and why should the research
results be applied in company. This will help in efficiently and
systematically applying the research outcomes so that company can
implement the results of research is an effective manner.

Conclusion
From this report it can be concluded that cultural diversity in companies
are important which must be maintained by recruiting employees
irrespective of their caste, culture, religion etc. The cultural diversity
must also be managed so that they employees can work together in an
efficient manner so that employee turnover can be decreased along
with improving the brand image of company in market.

Recommendations
• Give equal opportunities to all the employees so that the growth and
development of employees can be achieved which will also increase
opportunity for employees so that their productivity will also
increase.
• The challenges of managing cultural diversity must be efficiently
dealt with so that diverse workforce can effectively work in
company.

Reflection
The current research is conducted on the topic of managing cultural
diversity which can help in increasing the productiveness of
employees so that they can take up the opportunity to grow and
develop thereby improving their competitiveness in company. The
research topic was interesting as it helped me in enhancing my
knowledge about the importance of equality and diversity in
company.

References
Assari, S. and Moghani Lankarani, M., 2018. Workplace racial
composition explains high perceived discrimination of high
socioeconomic status African American men. Brain sciences, 8(8),
p.139.
Clark, J.M. and Polesello, D., 2017. Emotional and cultural intelligence in
diverse workplaces: Getting out of the box. Industrial and Commercial
Training.
Colella, A. and King, E. eds., 2018. The Oxford handbook of workplace
discrimination. Oxford University Press.

Thank You