Managing Cultural Issues in Hospitality

MANAGING CULTURE DIVERSITY
LO:3

INTRODUCTION
 Globalization has developed the economy significantly by
connecting business practices to analyse, create and meet global
demand.
 Culture diversity refers to developing different cultures and
practices within an organization and respecting the differences
prevailing to enhance employee welfare and organizational
development.
 Managing cultural diversity within the business helps in handling
internationalization, heterogeneity and diversity dimensions
regarding age, sex, age, ethnicity etc. efficiently.
 This creates a participative and loyal perception for business thus
developing team working, process of information sharing and
decision making for the business.

COMPANY ANALYSIS
HOLIDAY INN
 Subsidiary of Intercontinental Hotel Group (IHG)
 Operates globally at more that 3400 locations
 Has global reputation for quality services, comfort, value and
location
 Focuses on offering high quality services by enhancing
consumer satisfaction
 For easy access it also provides online booking, lend rooms
for meetings, conferences and many other such facilities for
more comport and ease of customers.

History
 The organization was established in 1952
 Was initially developed to provide low cost accommodation
facilities to families
 Developed dominant position in the global market till the
year 1978 by developing 1500 chains of hotels
 1988 the franchise was bought by Bass Brewers, which
would later become the InterContinental Hotels Group
 In the year 2007 company changed its value from low cost
services to delivering consistently best in class service and
physical quality levels, including a redesigned welcome
experience.