Managing the Customer Experience
11 Pages3855 Words90 Views
Added on 2023-06-17
About This Document
This project focuses on managing customer experience in service sector industry. It covers the value and importance of understanding the needs, wants and preferences of target customers, factors that influence customer engagement, customer experience map, digital technology used for managing CRM systems, and customer service strategies. The chosen organization is Crowne Plaza, a brand of InterContinental Hotels Groups PLC.
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