This report discusses the value of understanding the needs, wants and preferences of target customer groups for a service sector. It explores the different factors that drive and influence customer engagement of different target customer groups within a service sector organisation. The report also examines how digital technology is employed in managing the customer experience within the service sector, providing specific examples of customer relationship management (CRM) systems.

Discover the importance of knowing customer needs and preferences in the service sector. See how digital tech enhances customer experience with CRM systems.

Managing Customer Experience | Desklib

Managing the Customer Experience

Professional Development

(PDF) Managing the Customer Experience Assignment

This report explores the value of understanding customer needs and preferences in the service sector, with a focus on Restaurant Story. It includes a comparative analysis of customer needs, a customer experience map, and strategies for using digital technology and customer service to enhance the customer experience.

Managing Customer Experience at Restaurant Story: Strategies and Analysis

This report discusses the importance of understanding the needs, wants and preferences of target customer groups in the service sector, explores factors that drive customer engagement, creates a customer experience map, discusses how customer touch-points create business opportunities, examines the use of digital technology in managing customer experience, and illustrates customer service strategies in a specific service sector context.

Design and Creativity

Managing the Customer Experience in Service Sector: A Case Study of Britannia International Hotel

This document discusses the importance of understanding customer needs and preferences in the hospitality industry. It covers topics such as customer engagement factors, customer experience mapping, the role of digital technology in enhancing customer experience, and customer service strategies. The case study of Holiday Inn hotel is used to illustrate these concepts. Find comprehensive study material, solved assignments, and essays on Desklib for further understanding.

Leadership Management

Importance of Understanding Customer Needs and Preferences in Hospitality Industry | Desklib

This document discusses the value of understanding customer needs, explores factors that drive customer engagement, creates customer experience maps, and discusses customer touchpoints for business opportunities. It focuses on Premier Inn, a British hotel chain, and provides insights into their customer experience strategies.

Managing the Customer Experience

(PDF) Managing the Customer Experience Assignmentlg...

Managing Customer Experience at Restaurant Story: Strategies and Analysislg...

Managing the Customer Experience in Service Sector: A Case Study of Britannia International Hotellg...

Importance of Understanding Customer Needs and Preferences in Hospitality Industry | Deskliblg...

Managing Customer Experiencelg...

Managing Customer Experience (doc)lg...

(PDF) Managing the Customer Experience Assignment

Managing Customer Experience at Restaurant Story: Strategies and Analysis

Managing the Customer Experience in Service Sector: A Case Study of Britannia International Hotel

Importance of Understanding Customer Needs and Preferences in Hospitality Industry | Desklib

Managing Customer Experience

Managing Customer Experience (doc)