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Managing Customer Experience - Assignment Sample

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Added on  2020-12-30

Managing Customer Experience - Assignment Sample

   Added on 2020-12-30

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Managing CustomerExperience
Managing Customer Experience - Assignment Sample_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 3............................................................................................................................................1P5 Digital technology that manage customer experience by managing relationship system......1TASK 4............................................................................................................................................2P6 Customer service strategy in context with service sector.......................................................2P7 Customer service strategy that develops experience by meeting needs of customer.............3CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Managing Customer Experience - Assignment Sample_2
INTRODUCTIONCustomer experience is the phrase used to explain the relationship a customer has with abusiness. It refers to the total of all experiences the customer has with the business, based on allinteractions and thoughts about the business. This report is based on Prezzo Plc which is Britishmultinational restaurant whose headquarters are situated in UK. They are specialise in serving atasty Italian food delivered at home, by ordering it from local restaurant.They are basicallydelivering international hospitality facilities for customers. The aim of this report is to examinehow digital technology manages customer experience and making good relationship with them.Prezzo will describe customer service strategies which create and develop experience ofcustomers (Bilgihan, 2016). TASK 3P5 Digital technology that manage customer experience by managing relationship systemDigital technology can be described by electronic equipments which generate, store andprocesses data in terms of positive and non-positiveform. Prezzo has opted social media as adigital technology which is useful for transmitting messages. Technology play vital role in anorganisation that build digital interaction in between customer and company. Prezzo is primarilyusing physical communication media by converting analogy signals. Managing digital customer experienceDigital customer experience is managed when customer interact with brand andunderstand brand online. An organisation is creating a way with emotional connections withusers, collect feedback from customers and respond to their issues. Digital transformation isenabling businesses by connecting with customers and providing consistent and memorableexperience (Cetin and Dincer, 2014).Websites:This is provided in areas where customer can respond to question by seekinganswers from others. Prezzo is providing use of websites for collecting different answer fromcustomers which manage customer experience.So it can be very useful for the organisation toimprove its working by using customer experience.E-mail: This digital technology is define by improving customer service with havingquick respond to certain needs. It is useful for Prezzo customer to build experience and thereforethey can get easy updated information quick without making more efforts because e mail is very1
Managing Customer Experience - Assignment Sample_3

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