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Managing Diversity and Cultural Differences to achieve Organizational Goals in British Airways

   

Added on  2020-10-04

12 Pages2817 Words225 Views
Managing diversity and cultural differences -How important it is in achievingorganizational goals

Table of ContentsBACKGROUND OF THE STUDY................................................................................................1Managing diversity and cultural differences to accomplish organisational goals in BritishAirways.......................................................................................................................................1Research questions......................................................................................................................2Research aim and objectives.......................................................................................................2LITERATURE REVIEW................................................................................................................3Organisational goals....................................................................................................................3Impact of managing diversity and cultural differences...............................................................4Competitive analysis...................................................................................................................4METHODOLOGY..........................................................................................................................5Data analysis techniques.............................................................................................................6Data reliability and validity.........................................................................................................6Research ethical issues................................................................................................................6RESEARCH PROJECT PLAN.......................................................................................................6REFERENCES................................................................................................................................8

BACKGROUND OF THE STUDYManaging diversity and cultural differences to accomplish organisational goals in BritishAirwaysDiverse workforce within business is encouraged for seeking different perspectives,boosting innovation and managing creative approach in organisational activities. Managingdiversity in the business unit can be defined as unique challenges for HR professional. In theorganisation positive relations increases with assessing cultural differences to understandbackground with behaviours and beliefs that effect decision making within the diverseenvironment. It helps to focus on employees with different background, skills, needs that widelyused as opportunities to engage company and co-workers. On the other hand, cultural differences can be defined as various kinds of beliefs,behaviours, languages, practices and expressions which contain unique experience in thebusiness. It is important for the business to gain different kinds of ideas and opinion so that theycan easily gain more effectiveness to promote desired level of results at workplace. Successfulstrategies can be positively linked to get more progress in organisation with managing diversity.In the enterprise goals, it assists to share unique ideas and opinion among different people thathelps to several benefits in British Airways (Ang, Rockstuhl and Tan, 2015). Diversity isdifference among people with regard to race, gender, ethnic group, age, etc. There are severalbenefits of managing diverse employees at workplace. Organisation focuses on recruiting diverseworkforce from larger pool of applicants. The companies enjoy several benefits with diversityand cultural differences with new, innovative approaches of working and creative ideas.Effective communication helps to accomplish organisational goals and manage diverseworkforce. Diversity manifest for great reputation which lead to increase profitability andopportunities among staff members. Therefore, it is important to the organisation and outside theenterprise as well (The Shifting Definition of Diversity in the Workplace, 2019). British Airwaysis also trying to manage diversity and cultural differences to engage different people in business.Managing diversity is important which takes awareness of different backgrounds, cultures andpersonality traits to manage diversity. It is important for developing engagement of people tomaximise contribution at workplace (Wrench, 2016). In order to develop positive culture in1

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