Managing Employee Pushback During Digital Transformation: A Case Study of Specsavers

Managing a Successful Business Project
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Contents
Introduction......................................................................................................................................3
About the Organization....................................................................................................................3
LO1..................................................................................................................................................4
P1. Devise project aims and objectives for a chosen scenario........................................................4
P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.................................................................................................6
P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................7
M1. Produce a comprehensive project management plan, milestone schedule and project
schedule for monitoring and completing the aims and objectives of the project..........................11
LO2................................................................................................................................................13
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................13
M2. Evaluate the accuracy and reliability of different research methods applied.........................16
D1. Critically evaluate the project management process and appropriate research methodologies
applied............................................................................................................................................17
LO3................................................................................................................................................18
P5 Analyse research and data using appropriate tools and techniques..........................................18
P6. Communicate appropriate recommendations as a result of research and data analysis to draw
a valid and meaningful conclusion................................................................................................24
M3. Evaluate the selection of appropriate tools and techniques for accuracy and authenticity to
support and justify recommendations............................................................................................25
LO4................................................................................................................................................26
P7. Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................26
M4. Evaluate the value of the project management process and use of qualitative research to
meet stated objectives and support own learning and performance..............................................27
D2. Critically evaluate and reflect on the project outcomes, the decision-making process and
changes or developments of the initial project management plan to support justification of
recommendations and learning during the project.........................................................................28
Conclusion.....................................................................................................................................29
References......................................................................................................................................30
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Introduction
The key question/theme for this project is "how businesses have coped with the major challenges
of digital disruption and transformation." In this unit, the research is conducted on the major
challenges that have come up due to the introduction of the digital technology in the
organizations and the complete transformation of the organizations into digital organizations.
The organization selected for this research is the Specsavers Optical Group Ltd. In this task,
various difficulties that arise due to the digital technology transformation at the workplace and
their effects are studied. This task emphasizes both on the challenges as well as the opportunities
that arise due to the digital technology transformation of the workplace in the organizations like
Specsavers. This report is divided into four tasks, each task describes the provided and assigned
information according to the organizational problems that arise and affect the workplace. This
division helps in providing efficacy to the whole report and also helps in completing the whole
research in the given timeframe and budget.
About the Organization
Specsavers Optical Group Ltd. is operating as dispensing opticians. The company offers
services and provides lenses, spectacles for the different eyesight problems. It has stores at more
than 400 locations and is providing service and operating globally. The company was founded in
1984 and is serving since.
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LO1
P1. Devise project aims and objectives for a chosen scenario.
Title-“Handling Employee Pushback during Digital Transformation.”
Background of Study
In the business world, the companies that have been undergoing changes because of the
transformation of the companies from manual to the use of the digital technologies go through
the problems like handling the employee pushback. The digital technology for years has
contributed to the growth of the quality and quantity of services that are provided to the
customers. It has become very important to be technologically developed and sound to gain the
competitive advantage in this changing business market. The society has adopted the digital
technology and is growing at a fast pace. The management has to decide on many areas before
choosing the type of technology in their organization or the company. The main issue that arises
with the digital transformation of the company is the employee pushback and is very prominent
once the business is transformed into the digital technology (Radwan, 2017). In the initial years
of transforming, the workforce has much work burden and due to the human nature where the
humans are not comfortable with the change in their routine comes up and the employee
pushback arises or starts as they have the fear that they will have to sacrifice their jobs as
advanced equipment and machines can work faster than the human beings. It is very difficult to
handle the employee pushback for the companies. This study is basically focused on handling
the employee pushback during the digital transformation of the company (Saini and Khurana,
2015). For example, in the big companies, the entrance gate has cameras and security checks
and alerts that are digitally managed and controlled and are digitally equipped and there is no
requirement for the human beings or gatekeepers. Same way, for the Specsavers the research is
conducted on the employee pushback during the digital transformation. It is important to
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analyze the employee pushback in the Specsavers during the digital transformation as various
departments of Specsavers have changed because of the digital technology transformation.
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Aims:-
The aim of this study is to focus on the employee pushback in Specsavers while the digital
transformation has taken place and effectiveness in working with the employee pushback.
Objectives:-
-to introduce new ways to lessen the employee pushback for Specsavers.
-to identify workplace achievements of Specsavers that drive employee pushback.
-to analyse the productivity of the workplace with and without employee pushback.
-to determine methods to reduce employee pushback with digital transformation in Specsavers.
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P2. Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk, and resources.
It is a process that helps in the management of the execution of the project plan. It is also a
document that is formally approved and includes various applications of cost, time, scope,
knowledge, skills, and tools. In this report, the Specsavers is taken as the organization and the
employee pushback will be discussed in detail in regards to the Specsavers as it has been
digitally transformed in recent years. With the help of the project management plan, the project
can be carried out efficiently and effectively throughout as the plan management helps in
providing the resources to the project at the exact time and helps in completing the project within
the timeframe provided (Soria, et. al., 2018). The different elements are presented below under
the project management plan that needs to be taken care of for completing this research project:-
Quality – The quality is managed throughout the project and quality assessment and
management are taken into consideration for the whole project for the Specsavers to determine
effective and efficient results of the study.
Cost – The cost for the whole project that includes the cost of rate of the human resource, the
resources is predetermined and is involved in this section. With the help of the cost
determination, the project gets an approx fund requirement which helps in building the budget
for the whole project.
Communication – The mode of communication for this whole project with the human resource
and other workers will be via mobile phones, messages, emails, websites and meetings that will
help in communicating with each other throughout the working of the project.
Time – The time for this project will be starting from June 2018 and it will end in June 2019.
The timeframe is set for the project and the project manager will have to complete the project in
time.
Scope – The regional and national scope of the project, as well as the internal and external scope
of the project, is considered for this project to ensure the effective working of the project.
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