Managing Enterprise in the 21st Century

UWTSD Module
Title-Managing Enterprise in the 21st
Century
Module Code: BMSW4006

Table of Contents
Introduction..........................................................................................................................3
Management and organization.........................................................................................3
Responsibility of members..............................................................................................5
Social Responsibility and Sustainability.........................................................................7
Conclusion.........................................................................................................................10
References..........................................................................................................................11

Introduction
Managing enterprises in current time has become more challenging due to emerging
business issues. It is required to perform different activities such as marketing, finance,
operations and more in order to manage a business entity successfully. In addition to this, there is
requirement to prepare suitable plans in order to deal with competition in an efficient manner.
Due to increasing complexity, it has become challenging to operate business successfully (Burns,
2018). While making a business plan, managers are required to consider each and every aspect
from establishment to operation to planning. The present study is about a business plan of a hotel
named as freedom hotel. The study includes operations, social responsibility and sustainability
of organization. Nowadays, social responsibility has also become a crucial part of business.
Moreover, it is important for a business entity to contribute towards social well-being and
development.
Management and organization
Each and every organization has a particular structure as per which roles and
responsibilities are determined. Here, organizational structure shows hierarchical arrangement of
various positions within company. It helps in minimizing ambiguity amongst team members and
clears them about roles and responsibilities within business entity. In addition to this, it also
helps in performing all the business activities in proper and systematic way. When each and
every individual is clear about their role, it is easy to perform daily operations of business. It
brings efficiency and also enhances overall productivity of company (Barnes, 2018). In context
of freedom hotel, they follow hierarchical structure wherein all the members perform different
roles so that pre-define objectives can be accomplished. In this context, organization structure of
respective entity is mentioned below:

With above chart, it is analyzed that board of directors are crucial part of freedom hotel.
They are higher level personnel’s of organization who are responsible to take all the integral
decisions. All the important decisions are taken by board of directors. Here, these decisions need
to obey by each and every individual working in business entity. Managing directors are the
middle level managers who work under the guidance of board of directors. These people are
required to provide guidance, leadership to employees. They also maintain communication and
conduct risk analysis of business. It is found that directors of different department work under
managing directors. In freedom hotel, different departments such as sales, maintenance, finance,
development & organization are present. Here, directors of freedom hotel are responsible to
perform duties of their respective department. The above chart shows that general managers
work under directors. There are different general managers are appointed for different divisions.
These general managers are responsible to directly report to directors. Role of e- marketing
managers is to undertake digital marketing activities in order to enhance visibility of business