Managing Entrepreneurship Innovation and Creativity

Managing
Entrepreneurshi
p Innovation
and Creativity

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
TASK 2..........................................................................................................................................................3
TASK 3..........................................................................................................................................................5
CONCLUSION.............................................................................................................................................11
REFERENCES..............................................................................................................................................12

INTRODUCTION
Entrepreneurship refers to an activity through which the entrepreneurs target higher-level
of profits by launching their own venture (Andriani and Cattani, 2016). This activity is quite
essential so that the entrepreneurs are able to innovate and create by making the use of
appropriate approach and methods in a highly effective manner. Innovation refers to the ability
of creating something new. Creativity refers to the ability of producing new things by using
appropriate skills and techniques. All of them are quite essential for the entrepreneurs if they
desire to achieve their goals and objectives and make their enterprise successful in the market as
compared to the competitors. Thus it is important for the entrepreneurs to focus on all of them. In
this assignment, detailed focus will be made on My Story, Research on Entrepreneurship.
Additionally, specific analysis on Concept Plan will also be made as a part of this project.
TASK 1
I am a student who is studying in the university. As a student in the university I have to
study a lot of subjects to enhance my expertise in them. In our university we are given a lot of
assignments to work on. In these assignments the use of a creative approach is required.
Therefore I use a creative approach which helps me in these projects in a highly effective
manner. I come from an entrepreneurial background as most of my family members are involved
in entrepreneurship. I have many members in my family who have set up their own venture and
are earning substantial amount of profits from it. Thus my family can be termed as
entrepreneurial.
Thus due to this family background I have been always been motivated to become an
entrepreneur (Castañer, 2017). In this way I will be able to make use of my skills and abilities in
the right manner to achieve the entrepreneurial goals and objectives effectively and efficiently.
Thus I have various pre-entrepreneurial skills and abilities. These are Creativity, Innovation,
Hard Work, Determination, Self-Confidence and Persistence. I have developed these skills due
to my family background which is related with entrepreneurship. Thus in this way I think that I
have the right skills and abilities to become an entrepreneur.
TASK 2
Organizations and Products launched post 1999 are changing the way we work and do
things in the following manner-
Since the year 1999, the market has witnessed a lot of changes (del-Corte-Lora, Vallet-
Bellmunt and Molina-Morales, 2017). Several new creative and innovative products have
entered into the market. Thus the organizations and products which were launched post 1999 are
changing the way we work and do things.

The explanation of the change witnessed is as follows-
 Remote working- Due to the enhancement witnessed in the technology it has been easier
for the companies to offer remote working facility to its various workers (El Talla and
et.al., 2018). Thus in this way the firms are ensuring that they are able to get more
efficiency, effectiveness and productivity from the workers. This has led towards creation
of a new culture in which the costs can be saved and thus the employees are also able to
contribute more towards the success of the organization.
 Use of Internet- Internet has changed lives forever. Prior to the year 1999, there was a
very low use of Internet in the businesses. However Post 1999, it has completely changed
the way business is done. Transactions are now happening online. Also this has ensured
that the businesses are able to conduct their different activities online. Thus in this way it
has given a significant boost to efficiency, effectiveness as well as productivity and has
helped in the enhancement of overall profits for many enterprises.
 Enterprise Management Software- Nowadays Enterprise management Software has
made the work of the managers even easier. It has ensured that the managers are able to
manage the enterprises in a proper manner thereby ensuring that the goals and objectives
of the enterprise can be achieved effectively. Thus in this way it has changed the way the
management manages the operations of the enterprise. It has ensured that the problems
and variations in the performance of the enterprise can be identified quickly and therefore
rectifying steps are taken to remove these deviations and variances.
 Digital marketing- Digital marketing refers to the use of digital mediums, tools and
techniques so that the awareness of the products and services can reach the customers
(Hall, 2017). Therefore in this way the organizations are able to ensure that they can
target more customers and can earn higher-level of profits from them.
 Adaptability towards lifestyle- The products which have been launched post the year
1999 has a good adaptability towards the lifestyle of the customers. Therefore in this way
the customers are able to ensure that they can make use of these products which can
change their lifestyle. The products in the market nowadays are according to the changing
needs and requirements of the customers and thus in this way they are ensuring that they
are able to satisfy them by providing them the required value for their money.
 Focus on ease and convenience of the customers- The products which have been
launched post the year 1999 have focused on ease and convenience for the customers
(Hammershøj, 2017). Thus in this way this has ensured that the products and services are
able to provide the required ease and convenience to the different types of customers in a
highly effective manner. The companies are now focusing on ensuring that the products
which they are launching can provide ease and convenience to the customers. Thus in this
way this can ensure that the customers are highly satisfied.
 Reduction in distance- The modern products which have been launched post the year
1999 have made sure that the distance between people all over the world can be reduced.
The use of modern communication methods and techniques has ensured that the