Managing Entrepreneurship, Innovation and Creativity in a Bakery Shop

Managing
Entrepreneurship
Innovation and
Creativity

EXECUTIVE SUMMARY
Creativity is a driver of change and development, with innovation and new ideas businesses and
entrepreneurs moves towards growth and success. Innovation leads the way to creative and
competitive advantage that offers new development and profitable opportunities to
entrepreneurs. Innovation is either analytical or intuitive that is entrepreneur has worked for
bringing innovation with scientific and critical thinking or have worked with their ideas to
explore something new. Entrepreneurs has the characteristic of being innovative, they establish
their business in market with a new ideas offering fresh goods or services to customers.
Entrepreneurial business nature is to innovate, invent and develop. The assignment covers the
relevant idea, on which a entrepreneurial idea is discussed with an in depth business case or plan.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
TASK 1 – MY LIFE STORY .........................................................................................................4
TASK 2 – OPTION A – IDEA/CONCEPT ....................................................................................5
What lessons can we learn in getting our ideas and concepts to the market place?...............5
TASK 3 – THE CONCEPT PLAN..................................................................................................8
Introduction – Business Concept and Opportunities..............................................................8
Objectives...............................................................................................................................8
Market Research.....................................................................................................................8
Target Market/Customers.......................................................................................................9
Marketing...............................................................................................................................9
Human Resource..................................................................................................................10
Operations (The Business Model Canvas)...........................................................................10
Legal Issues..........................................................................................................................11
Financials..............................................................................................................................11
Exit Strategy.........................................................................................................................12
CV.........................................................................................................................................13
REFERENCES..............................................................................................................................15