Managing Entrepreneurship: Innovation & Creativity

Managing
Entrepreneurship
Innovation & Creativity

EXECUTIVE SUMMARY
Managing entrepreneurship is defined as the practice concerned with undertaking
entrepreneurial knowledge as well as utilising it with the purpose of increasing effectiveness of
new business venture. The present report is based on concept of innovation in which Bruick
Motors. It is a company which will plans to manufacture Tailor made cars in accordance to
choices or preferences of consumers.

Table of Contents
EXECUTIVE SUMMARY...............................................................................................................
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
My Story: In the beginning..........................................................................................................1
TASK 2............................................................................................................................................2
Research question .......................................................................................................................2
TASK 3............................................................................................................................................4
The Concept plan- The blue Sky Thinking .................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurship, innovation along with creativity are considered as long term
bedfellows that pushes a person to limits (Andrzejewski, 2019). The present report is all about a
tailor made car venture that is Bruick Motors that will design cars in accordance to needs and
wants of target market.
The project is prepared in three tasks. First task is all about story of entrepreneur. Second
task includes research question based on Theme of Society. At last, task three is all about
concept planning that is Blue Sky thinking.
TASK 1
My Story: In the beginning
I am a engineering student who have belonging from Latvia which is small country
located in North Eastern Europe. It is very difficult for an individual like me to become a
successful entrepreneur in the country. I do not have belonging from any entrepreneurial family
as my guardians are simple people that engages in agricultural related activities. Since, I was a
young, I set the goal of establishing an enterprise in order to help my family to live a better and
happy living in their old age. When I was in the age of 21, I completed my graduation as I was
very bright student and lived in many countries that helped me to analyse major requirements of
populations in present or coming era. At present, I live in United Kingdom and I have worked in
many automotive organisation while completing my education in business management and
technology. This made be realise that I have potentials to start a new venture because of my
strong entrepreneurial skills. I have multiple skills that are creative thinking, analytical skills,
effective communication etc that I can use in setting my business with the name of Bruick
Motors. Through my work experience in automotive sector as well as innovative mind, I am
planning to manufacture tailor made car which will be designed and built according to
preferences of consumers and will be filled with more advanced along with innovative features. I
am also a calm person that work systematically so attain objectives that will benefit me to
establish, manage and run my business addition to achieve development in upcoming era.
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