Managing Food & Beverage Operations Types

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
ACTIVITY 1 ...................................................................................................................................3
Different types of businesses within food and beverage industry..........................................3
Different rating systems used for food and beverage industry nationally & internationally. 5
Current and future trends affecting food and beverage business...........................................6
ACTIVITY 2....................................................................................................................................7
The factors which influence consumer’s decision in selecting food & beverage outlets.......7
Strategies used by food & beverage outlets for attracting & building loyal customer base.. 8
ACTIVITY 3....................................................................................................................................9
Compare and contrast different operational and marketing technology for a range of different
types of food and beverage businesses...................................................................................9
ACTIVITY 4..................................................................................................................................10
Demonstrate professional food and beverage service standards..........................................10
CONCLUSION..............................................................................................................................13
REFERENCES .............................................................................................................................14

INTRODUCTION
It is very important to manage Food and Beverage industry as it helps to have a
sustainable growth globally. In today's competitive world, competition is growing at a rapid
speed and to survive here and its essential to provide quality products to their customers. F&B
sector is engaged in improving quality so that they are able to provide better services to their
customers. This report consists of Heathrow Airport Restaurant and Lounge Ltd. F&B industry
all over the world is focusing on increasing its quality so has to hold their customers in long run
(Biloslavo and Rusjan, 2013). This report is based on current trends in market which are
affecting F&B sector. To frame strategies and tactics a comparison is done between two types of
technologies marketing and operational. Also, this report focuses on various strategies adopted
by this Food & Beverage industry globally to get distinguishing advantage in comparison to their
competitors.
ACTIVITY 1
Different types of businesses within food and beverage industry.
There are many industry in food and beverages sector, like Restaurant, Fast Food, Golf
Clubs, Hospital Catering Services, Theme Parks, Prison Catering Services, Contract Catering;
Culture & Heritage Food services and many more (Borges and Sousa, 2015). Some of the
industries are illustrated under below:
Sector Description Advantages Disadvantages Example
Restaurants
Restaurants is a
place where food &
beverages is
prepared, cooked
solid food and
serves to its
customers in
exchange of money.
The main
advantage is that it
gives relief and joy
to customers and
also helps in
building bond
strong with food
partners.
The
disadvantage of
this type of food
business is that,
there is a very
low margin for
making profit
and food provide
by this is too
expansive, and
Barbecue nation,
McDonald's,
Burger King, Pizza
Hut are restaurant
which provide
effective facilitates
and serve good
quality of food in
all over world.

less hygienic for
customers.
Contract
Catering
This refers to an
independent caterer
company which will
provide their
catering services at
other party
workplace on
regular basis or
every day.
The advantage is
that clients can
give views as well
as they can focuses
on their business.
It provides more
flexibility in work
and also get
specialist expertise
employees. Along
with this, it
develops
accountability and
team management
among workers.
The major
disadvantage of
this service is
that top
management
they can lose
quality as well
as loyalty of
their staff
members
towards their
company. In
addition to this
employees can
also have issues
regarding
security.
Compass group,
Sodexho, Aramark,
Avenance,
Charltion house
catering services
are contract
catering service
company in United
Kingdom (Boutros
and et. al., 2014).
Casual
dining
A casual dining
refers to a restaurant
where full-service is
provided by a
restaurant to their
customers along
with a fun, full
comfortable, laid-
back atmosphere
with in affordably
priced menu.
This major
advantage of
Casual dining is
that, it attracts
deluxe employees
for attracting
profitable and
elegant customers
and guest. Along
with this, they
focus on satisfying
This service is
usually too
expansive, thus
all customers
cannot afford
this (Branco and
et. al., 2015).
Bella Italia, Cafe
Rough, Las
Iguanas, Zizzi, J D
Wetherspoon,
Gourmet Burger
Kitchen,
Wagamama are
some example of
Casual dining
services present in
UK.